Becoming a clientsbest real estate resource.

One of my goals as an agent is to become a valuable resource.

“Find a smaller tribe and become the presumed winner”

Can you pass the grocery store test?

Class Overview

1. Finding real estate resources to share.

2. Using Social Media and the internet to communicate real estate information to the consumer.

3. Using traditional tools to communicate real estate information to the consumer.

The debate between traditional and technology is over! Clients demand both.

4. Creating an online and offline client resource center.

Break Time

1. Finding real estate resources.

Finding local statistics to provide a marketplace analysis using:

Google AlertsThe Multiple Listing Service

Aggregator Sites likeTrulia and ZillowPaid Resources

_________________________

Expert Blog Sites__________________________________

Using Realtor.org/research

Google Alerts

P.S. Google yourself to see what you’ve been up to.

www.google.com/alerts

Off Topic Alert!

Google – Not just a search engine

Google Mail (Gmail)Google VoiceGoogle DocsGoogle MapsGoogle Earth

The Multiple Listing Service

The Multiple Listing Service

Real List

Trulia

Zillow

Zillow

Embed Code

<div style="margin:10px 0;padding:0 3px;overflow:hidden;background:#fff;border:1px solid #acf;width:290px"><h6 style="margin:0;padding:5px 0 3px;font-size:13px;line-height:15px;text-align:center;color:#555; font-family:helvetica,arial,sans-serif">Ledyard Zillow Home Value Index</h6><img src="http://www.zillow.com/app?service=chart&chartType=geo&mt=34&dt=1&tp=5&r=25537&width=290&height=250" /><div style="margin:0;padding:0 0 4px;text-align:center"><a href="http://www.zillow.com/local-info/CT-Ledyard-home-value/r_25537/#" style="color:#36B;font-size:11px;line-height:13px;font-family:helvetica,arial,sans-serif;">Ledyard Home Values - Interactive chart</a></div></div>

Zillow App

HGTV’s Front Doorwww.frontdoor.com

$ Realty Trac

Realty Trac Widget

$ The Warren Group RE Records Search

$ Altos Research

Altos Research

Altos ResearchReal Time Statistics

$ Real Market Reports

Real Market Reports

Absorption Rate

Absorption Rate/Months of Inventory

An estimate of how fast listings are currently selling measured in months.

For example, if 10 properties sell per month and there are 80 properties for sale – there is an 8 month supply of inventory before counting the additional properties that will come on the market.*

*Real Market Reports

$ Keeping Current Matters

FrogPond.com

Using blogs as a resource

The Mortgage Reports

Keeping Current Matters Blog

Foreclosure Pulse by Realty Trac

www.TheMortgageReports.com

www.KCMBlog.com

www.ForeclosurePulse.com

Following your expert blog sites via email

Following your expert blog sitesusing an RSS reader

RSS in Plain English

Using Realtor.org/research

Realtor.org Library

Using NAR’s House Logic to provide valuable resources

House Logic

2. Using Social Media to Communicate Real Estate Info

Using a blog as a client resource

Creating a Real Estate and Community Page on Facebook

Providing local information for consumers on “answer sites” like Trulia Voices and Zillow Answers

Using photos and video with websites like Flickr and You Tube to provide neighborhood information

Social Media

Social Media - Enables real estate agents to serve and communicate with clients using free or inexpensive online tools without the investment of expensive software and equipment.

Social Media Revolution

Has changed the way people buy and sell real estate.

Are you ready?

The National Association of REALTORS@ reports that 89% of home buyers used the Internet as one of their information sources in their home search process in 2009.

Using a blog as a client resource

What is a blog anyway?

Online Diary or Web Log

Primarily Text but may include photos, video, links

Commentary displayed in reverse chronological order

Website = StaticBlog = Dynamic

Website = StaticBlog = Dynamic

Combination of Both

Steps to take before blogging

1. Read and learn from other bloggers

2. Define your audience

3. Decide on a blog platform

REAL ESTATE SPECIFIC

Trulia Voices

Active Rain $

NOT INDUSTRY SPECIFIC

Blogger

Wordpress

Typepad

Posterous and Tumblr

Blogging Platforms

If you can use email, you can blog. Really.

Posterous Facebook

Posterous Flickr

Posterous Twitter Stream

http://lindadavis.posterous.com/

You can post photos, text, files, and video from your computer, Ipad, or smart phone.

Creating a Blogging Plan

Blog a minimum of once a week

Plan regular features

Have a “blog ideas” notebook

Add photos & video for interest

Carry a camera everywhere

Sharing Real Estate and Community Information on Facebook

How to Create a Page!It’s pretty darn easy. Really.

2. Select a Business Category.

3. Choose a Name. Think carefully about this.

4. Build your page before you make it public. Fill in available basic and detailed fields, add photo or logo and a blurb about your business.

Naming your Facebook Page is one of the most important steps.

P.S. Facebook Pages are changing!

Sharing Real Estate and Community Information on Facebook

Become a Resource

Roost on Facebook

Create a Group

Providing local information on “answer sites” like Zillow….

and Trulia.

Become a Photographer

Using photos to provideneighborhood information

Photos in Real Estate

RANT Alert!

Photography for Real Estate

Sharing your Photos with Flickr

Off Topic Alert

Use Picnik for simple photo editing and resizing.

Using video to provide neighborhood information

Create a You Tube Channel

FranklyRealty

Sharing online information

On Facebook:

From YouTube:

Blogging:

Don’t forget! Give Credit where it is due!

YelpConnect people with local businesses by leaving reviews.

Brian Copeland Suggestion: Sign up on Yelp and leave 10 reviews.

Foursquare – More than a game

3. Using Traditional Tools to Communicate real estate information

1. Newsletters

2. Postcards

3. Email (Traditional?)

Using newsletters including a state of the market report

Seller handbook cover created by Jeff Dowler with Big Huge Labs Magazine Cover

A toy for generating “word clouds” from text

Tagxedo

For Fun

Using Postcards to communicate market information

Using Email to communicate market information

Constant Contact

Mail Chimp

www.HappyGrasshopper.com/signup/solutions

Contact Management

GaryDavidHall.com

4. Creating an online and offline client resource center.

Using a scanner and software to organize resources

Using a bookmarking site to organize online resources(Delicious)

The ScanSnap 1500S

$400+

Paperport Software

Paperport Software

Using Paperport

EVERNOTE - Free

P.S. Dropbox is for files. Evernote is for everything else!

Creating paper files of area information

1.Subdivision Information

2.Condominium Information

3.??

Stuff to Save

SlideShare.net

www.facebook.com/60in60