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Summary Of Additional Audience Research
Our group have collected additional research in order to make the information more valid and reliable. There are now an equal number of males and females that took our questionnaire making our results impartial and less bias.
Most of our results remained the same, this means our research and ideas for our music video are all relevant in targeting both our primary and secondary audience.
However, one change in which has been noticed is in the preferred themes. The previous results portrayed the most sort after themes within a music video was that of an emotional theme. Whereas, now the preferred theme is leaning towards that of a comical theme. To incorporate this into our music video without adapting the entire thought process and storyline of our product we are going to include ‘bloopers’ near the end of our video. This will include all the desired themes for our audience creating a video with both emotional and comical effects.
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13-16 17-20 21-25 26+
How old are you?
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Male Female
Are you male or female?
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Indie Rock Pop Hip-Hop R&B Other
What is your favourite genre of music?
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Comedic Emotional Action Packed Easy to watch
Which of the following themes do you prefer to see in a music video?
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Band Performng Live Footage Storyline Montages Sending a message
What footage do you prefer to see in a music video?
Which effects would you like to see in a music video?
How many hours, approximately, a week do you spend watching music video’s?
