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GMCC FY13 VSEMV

S

E

M

• Shape Market Transitions- Doug M

• Influence Policies- Michael T

• Drive Demand- Karen W

• Increase Competitive Intensity - MSFT & H- Doug M

• Streamline Sales Enablement for Each Stage of the Customer Journey- Karen W

• Leverage OurCustomers’ Voice- Laura F

• Expand Strategy in Digital & Social Media- Karen T & Michele B

• Influencer Engagement Strategy- Michael T & Karen T

• Cisco Story Architecture- Blair C

• Accelerate Our Brand Through Our Partners- Karen W

• Increase Relevance of Cisco Brand in Emerging Markets & New Buying Centers- Doug M

• Create Platforms that Drive Dialogue & Engagement- Karen W

• Drive Partner Loyalty- Karen W

• Develop Actionable Customer, Partner, Market & Influencer Insights- Andy B

• Expand Customer “Listening Posts”

• Invest in Compelling Professional Development Offerings- Angela S

• Foster Our Employee Engagement- Blair C & Teresa D

• Cultivate & Celebrate One-Team Culture- Karen W & Michele B

• Optimize &Invest in Our Global Capabilities- Angela S

• Execute One Integrated Marketing & Communications Plan- Laura F

• Deliver High-Value Shared Services- Angela S & Jim Grubb

• ACT: Redesign Product Marketing Process- Doug M

• Marketing sourced pipeline

• Enabled partner bookings

• Analyst assisted bookings

• Services attach/renewal rate

• Technology leadership• Brand power• Share of voice and

sentiment

• Account engagement • Top event metrics• Social media

conversation

• Expense: Bookings• Program: People• Attrition/SPOC• GMCC employee

engagement index• Leadership development

• Campaign investment alignment

• Campaign report card• Shared services/SLA

Contributeto Revenue

Growth

IncreaseBrand Awareness

and Relevance

StrengthenRelationships w/Key

External Stakeholders

Accelerateour Organization’s

Health

Improveour Impact and Effectiveness

Shape Market Transitions Through Global, Integrated CampaignsPlacing our Customers in the Center of our Conversations

Accelerate Cisco’s Growth & Ensure our Position as theMost Important IT Company in the World