© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Jordi Botifoll

Latin America

President, Cisco LatAm and SVP, Cisco Americas March 24, 2014

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Our Commitment to Latin America Rio Center of Innovation

Platform for IoE, Vertical Markets; Job Creation, Including Partner Ecosystem; Part  of  Cisco’s  Strategic  Investment  Package  of  >$600M  Until  2016

Cisco Support Center in Mexico City Closer to Client Geography/Time Zones; Offering Local Language Support; Creation of 300 Jobs; Part of Cisco Direct/Indirect Investment of Up to $1.35B in 2014

2016 Olympics & Paralympic Games in Rio Worldwide Spotlight Event; Platform for Transformative IoE Experience

Networking Academy Addressing Networking Talent Shortage in LatAm; 165,000 Students Currently Enrolled

Colombia New Office Opening New Demonstration Facilities for IoT and Verticals. Floor Dedicated for Partners & Customers

Partner Profitability & Credit Programs $76M in Rebates in FY14. $800M in Credit Lines, Increased 16% Y/Y

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Our Strategic Priorities Transform the Business • IoE, Smart + Connected Cities • Monetize Cloud • Virtualization, Software, Apps • Vertical Innovation / Business Outcomes

3

• Data Center • Security / Wireless • SP Video, Mobility, Optical

Accelerate Growth 2

Protect Our Core 1 • Routing / Switching • Unified Communications

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Market Share Gains, Key Initiatives Enterprise Architectures Service Provider Architectures Key Initiatives • “Just  Switch  It”  Campaign  to Accelerate Unified Access • New Bundles (SPIAD Voice, Now SPIAD Security) • Enablement Initiatives to Position IWAN & SDN Strategy • CollaborAction Campaign with Business Edition 6K – 7K and New TP Endpoints to Scale SMB

Protect Our Core 1

83%

+12% Y/Y

#1 Enterprise Routing

59%

+7% Y/Y

#1 Switching

63%

+4% Y/Y

#1 Wireless LAN

41%

+4% Y/Y

#1 TelePresence

78%

#1 SP

Core Routing

64%

#1 CMTS

38%

+9% Y/Y

#1 IP Telephony

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Enterprise Architectures Data Center • Driving Converged Infrastructure and Cloud (Private, Public & Hybrid) • Scaling & Accelerating our Channel and Distribution: Incentives, Accelerators, Trainings • Growing 16% Y/Y in 1H’14.  Enterprise  &  SP Growing +21% Y/Y. UCS in CML +40% Y/Y

Security • Driving Security Sales & Demand Generation with our Security Weeks across LatAm • Scaling Channels Development – Sourcefire Opportunity for Traditional Partners • LatAm Growing +40% Y/Y in  1H’14.  Public Sector Security Exponential at 133% Growth Wireless • Business Acceleration: New Pricing & Packages & Local Manufacturing in Brazil • Meraki Momentum in LatAm – Already Doubled Business in 1H FY14 vs. all of FY13 • Solid Performance Against Competition, 63% Market Share (+4% Y/Y)

Accelerate Growth 2

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Opportunities to Drive the Evolution & Movement Together

LTE Evolution • Mobile Networks Moving to IP: Radio Access, MBH & EPC • 12x Mobile Data Traffic Growth Until 2018

Network Convergence • Optical: $1B/Year Business Ethernet & Optical Network Convergence and

Virtualization • New Competitive Portfolio with Panini & 100G Solution: Capture Market Share NOW

Small Cell for Mobile & Cable Operators • Targeted 30% Annual Growth Until 2018 • SP WiFi & Femto Massive Investment Starting in 2014 in LatAm SP

Service Provider Architectures

Accelerate Growth 2

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Monetize Cloud • Large Addressable Opportunity (>$1B; Source: Frost & Sullivan) • Investment Focus: Business Transformation Workshops, MDF, Acceleration Funds >$1M+

Virtualization / Software / Apps • Cisco Evolved Services Platform, Unified Virtualization & Orchestration Platform – Real-Time Services

Provisioning & Creation Across Data Center, Network, and Access Functions • ACI / Application Centric Infrastructure – Transition to Differentiated Applications Development

Vertical Innovation / Focus on Business Outcomes • Solutions for Smart Cities, Finance, Energy, Education, Healthcare, Manufacturing • Vertical BDMs Address Business Imperatives with Value-Added Vertical Solutions • Opportunity for Ecosystem Partner Integration & Vertical Partner Specialization!

Transform the Business 3

Drive  the  Market  Transitions…

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IoE / S+CC Focus in LatAm IoE Solutions, Available Now • 6+ Verticals, with 35+ Solution Use Cases • Smart Cities, Utilities, Manufacturing,

Mining, Transportation, Oil & Gas • Specialized Products: 37 Product Families,

with 200+ Part Numbers • Resources: 15 Dedicated IoE Resources,

Beyond Field Sales S+CC : Guayaquil Digital Case • Positioning as Global Smart City Expert • Advisory Project Used as Integral  Part  of  City’s  

Vision. Other Cities Looking to Replicate • Prioritized Efforts: Digital Healthcare,

Education, Video Surveillance, SOS Points

Transform the Business 3

• Replicate Barcelona IoE Model • eMerge Event, Miami

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Cisco + Partners =

#1 IT Player in LatAm

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Call To Action • Drive Innovation • Expand Your Offering • Take the Lead

Our Commitment • Regional Investment • Integrated Portfolio (Products & Services) • Best Partner Program • Close Collaboration

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Enjoy Vegas!

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