Growth ProjectionsGrowth ProjectionsWhat are the experts saying?What are the experts saying?

• 2008, 50% of today’s data centers will have insufficient power and cooling capacity to meet the demands of high-density equipment

• Through 2009, energy costs will emerge as the second-highest operating cost (behind labor) in 70% of DC facilities WW

• 2011, power demand for high-density equipment will level off or decline

• 2011, in-rack and in-row cooling will be the predominant cooling strategy for high-density equipment

• 2011, in chasis cooling technologies will be adopted in 15% the servers

Source: Gartner; Meeting the DC power and cooling challenge

Sources: BOMA 2006, EIA 2006, AIA 2006

Transportation

25%

Transportation

25%

Manufacturing

25%

Manufacturing

25%

Buildings

50%

Buildings

50%

The Energy Consumption of IT Equipment in Buildings is Increasing Significantly

3

Buildings Consume 50% of the Buildings Consume 50% of the World’s EnergyWorld’s Energy

Power Supplied in the DCCRAC 50%

Server/Storage 26%

Conversion 11%

Network10%

Lighting3%

Each watt consumed by IT infrastructure carries a “burden factor” of 1.8 to 2.5 for power consumption associated with cooling, conversion/distribution and lighting*

Source: APC

Where does the Power Go? Where does the Power Go? Losses in power generate heatLosses in power generate heat

Borderless Enterprise

Real-Time Information

EmpoweredUser

Virtual, secure, integrated

Architecture of participation

Agile business Anytime, anywhere Work @ home Global talent

Grassroots innovation Personalization Consumer within

Top line, bottom line growth, innovative thinking Globalization…markets, talent New business models…vertical to horizontal Process change…transactions to interactions Partnerships…revenue growth, competitiveness IT as a strategic enabler

CEO Priorities

IT as a strategic business enabler Global scalability Escalating user expectations IT service quality, availability, green Compliance and security Strategic vendor partnerships

CIO Priorities

COLLABORATION, WEB 2.0, PRODUCTIVITYCOLLABORATION, WEB 2.0, PRODUCTIVITY

New Business RulesNew Business Rules

OperationalLimitations

Data Centers: Under Increasing Data Centers: Under Increasing PressurePressure

New BusinessPressures

Collaboration SLA MetricsEmpowered User Global Availability Reg. Compliance

Power & Cooling ProvisioningAsset Utilization Security Threats Bus. Continuance

Data Center EvolutionData Center Evolution

Consolidation• Reduce Operating Expense

• Can Strain Power Grids, HVAC Systems, and Control Planes

• Also an Opportunity to “Audit” Power and Cooling Design

Power & Cooling•Reduce Component Count

•Increases Density

•Assessment Needed to Determine OPEX for site

•Assessment may be Needed to Audit Existing CPI

Best Practices

•Choose Efficient Components (Systems)

•Balance Density/Space

•Assess new Technology

•Targeted, Incremental Changes for Efficiency

•Virtualize to Increase Utilization

•Share Practices

Evolving to Green

SOASOASOASOA GreenGreenGreenGreenSecure, Fast, Secure, Fast, AvailableAvailableSecure, Fast, Secure, Fast, AvailableAvailable

Application Challenges Facing The Data Application Challenges Facing The Data CenterCenter

• Increasing use of XML - but no optimization

• Disconnect between app componentization and network virtualization

• Need for application specific optimization

• Isolating apps creating device sprawl

• Power and cooling a limiting design factor

• Slow application rollouts

• Security: 70% of attacks target apps

• Acceleration: Slow apps to branches, mobile users & partners

• Availability: time to full disaster recovery

Any Application, Any Time, Any Where

Introducing a Winning Portfolio: ACE & Introducing a Winning Portfolio: ACE & WAASWAAS

WAN Optimization

ACE Module8 Gbps

ACE Module16 Gbps

ACE Module4 Gbps

Module(4-16 Gbps) +

Multi-Module(64 Gbps)

ACE 47101 to 2 Gbps

Appliance (1-2 Gbps)

CSS 11501Up to 1 Gbps

ACE Family

ACE GSS

20K DNS RPS

ACE XML Gateway30,000 TPS

ANM 1.2

NewProduct

NewSoftware

NewSoftware

NewSoftware

WAAS Mobile

WAE-7371

WAE-7341

WAE-7326WAE-612

WAE-512NME-WAE

NewSoftware

New ACE 4710 Appliance

Introducing the ACE 4710 Introducing the ACE 4710 ApplianceAppliance

Web & App Servers

Catalyst 6500

ACE In the Data CenterACE In the Data Center

ACE 4710Appliance

1. Where It Sits 2. What It Does

Load BalancingApplication AccelerationSSL EncryptionData Center SecurityCompressionVirtual Architecture

Cisco ACE 4710 Appliance Product LineCisco ACE 4710 Appliance Product Line

ACE 4710 Appliance

ACE-4710-K9

+

Performance License

Hardware

Bundles Available Examples

Bundles Includes

ACE 4710 Bundle (1 Gbps)

(ACE-4710-1F-K9)

5,000 SSL TPS, 5 Virtual Devices, 500 Mbps Compression, App Acceleration, Embedded Manager

ACE 4710 Bundle (2 Gbps)

(ACE-4710-2F-K9)

7,500 SSL TPS, 5 Virtual Devices, 1 Gbps Compression, App Acceleration, Embedded Manager

1 Gbps (ACE-AP-01-LIC) - OR -

2 Gbps (ACE-AP-02-LIC)

OR-

4 Gbps (ACE-AP-02-LIC)

+

Optional Licenses

App Optimization

SSL TPS

Virtual Devices

Compression

•Low to Midrange Appliance

•All ACE Module 1.0 Software Features

•App Acceleration Software (AVS Features)

•Hardware Accelerated Compression

•Embedded GUI Device Manager

•Low to Midrange Appliance

•All ACE Module 1.0 Software Features

•App Acceleration Software (AVS Features)

•Hardware Accelerated Compression

•Embedded GUI Device Manager

Cisco ACE 4710 ApplianceCisco ACE 4710 Appliance Fast & Reliable Application DeliveryFast & Reliable Application Delivery

Throughput 4 GbpsLayer 4 Conn./sec 120,000Layer 7 Conn./sec 40,000SSL TPS 10,000Compression 2 GbpsApp Acceleration Conns120,000

ACE Appliance

Performance*

* Targeted

WAAS Solution

Today: Branch Office IT IssuesToday: Branch Office IT Issues

• Infrastructure cost / complexity• File, print and email servers• Storage and backup• WAN bandwidth

• Application performance• Bandwidth & throughput

limitations• Latency and packet loss• End user experience

• Data protection• Failing backups / lost data• Costly off-site vaulting• Compliance

App/file/printServers

App/file/printServers

LocalStorageLocal

Storage

BackupBackup

ClientsClients

SwitchSwitchRouterRouter

Companies spend 6 Billion dollars per year on branch servers, storage, backup and managementSource: IDC, Gartner, Cisco Analysis

The average branch has 4-6 serversSource: Nemertes Research

Companies spend 6 Billion dollars per year on branch servers, storage, backup and managementSource: IDC, Gartner, Cisco Analysis

The average branch has 4-6 serversSource: Nemertes Research

Cisco Vision: Cisco Vision: The Consolidated BranchThe Consolidated Branch

App/file/printServers

LocalStorage

Backup

Clients

SwitchRouter

Clients

Consolidated Branch

Already driving trend with ISR

Customer Objectives/Design Goals:• Fewer local servers / no local storage + backup• Continued LAN-level application performance• Ability to leverage centralized applications• Preserve services of existing network

Current Branch

WAAS is an Enabler for Branch WAAS is an Enabler for Branch ConsolidationConsolidation

Teleworker, Business Partner

Branch/Edge

Content

Applications

StorageWAN Data Center

Availability across many applications

• Servers process too manycommon functions

• Scale changes operations

• Apps inflexible to modification

Complex infrastructure and operations

• Maintain network transparency for other network services

• Scalability of solution

• Management and troubleshooting

ApplicationSecurity

• Wide open to attack

• More business information traverses the network with apps like ERP, CRM

• Difficult to change or rewrite apps

• Need to work across multiple points and systems

WAN applicationperformance

• Wide variety of endpoints

• Applications not written for WAN

• Inefficient use of bandwidth

Cisco Wide Area Application Services (WAAS)Cisco Wide Area Application Services (WAAS)

•Comprehensive feature set• Wide range of app acceleration• WAN optimization• WAFS / print server

•Complete integrated solution• Complete: WAAS + IOS + load

balancing• Seamless network integration

•Enterprise ready• HA, scale/performance, management

• Prof. services, global support

•Combination software/hardware• Transport and Enterprise versions• Router module & WAE appliances

WAE-7326

WAE-612

Branch

Data Center

NM-WAE WAE-512

Hardware platforms

Cisco WAAS Optimization ArchitectureCisco WAAS Optimization Architecture

Quality of ServiceQuality of ServiceMonitoringMonitoring

Content Distribution

Content Distribution

TCP Flow Optimizations

(TFO)

TCP Flow Optimizations

(TFO)

WebWeb Local ServicesLocal

ServicesFile

ServicesFile

Services

NetworkInfrastructur

e

L4: TransportOptimization

L7: ApplicationOptimization

VideoVideo

Data RedundancyElimination

(DRE)

Data RedundancyElimination

(DRE)

SecuritySecurity

Un

ified

Man

ag

em

en

tU

nifi

ed

Man

ag

em

en

t

OtherApps OtherApps

Core Routing & Switching ServicesCore Routing & Switching Services

Application Classification and Policy EngineApplication Classification and Policy Engine

Logical and Physical IntegrationLogical and Physical Integration

PersistentSession-BasedCompression

PersistentSession-BasedCompression

EmailEmail Enterprise Apps

Enterprise Apps

Cisco WAAS:Cisco WAAS: SeSeamless Network Integration, Service amless Network Integration, Service PreservationPreservation

IPNetwork NAS

Client

Workstation LAN Switch

LAN Switch

Edge WAE Core WAE

A BFull Preservation of IP and TCP Header Information

Data Center

Scalability

Transport Flow Optimizations

Data Redundancy Elimination

Accelerates ALL TCP Traffic

Robust Application

Adapters to Offload

WAN and Data Center

Local Services

Firewall Firewall

SecurityFilterVPN

WAN Router

QoSNBAR

NetFlowACLNAT

WAN Router

VisibilityNetFlow

QoSCisco WAAS

WANOptimization

Auto QoS

Auto QoS

WANOptimization

Cisco WAAS + IOSCisco WAAS + IOSTruly Integrated WAN SolutionTruly Integrated WAN Solution

DATA CENTERDATA CENTER

BRANCH OFFICEBRANCH OFFICE BRANCH OFFICEBRANCH OFFICE

IP SLAMeasurements

NetFlow

File Cache / Local PrintServices

NetFlow

• Acceleration

Reduce response times

• WAN Optimization

Minimize bandwidth / latency

• WAFS

Consolidate file/print/storage

• NetFlow

Reduce network costs

• AutoQoS

Automatic QoS configuration

• IP SLAs

End-to-end performance mgmt

ACLs

WAASWAAS

IOSIOS

WAAS Accelerates Broad Range of ApplicationsWAAS Accelerates Broad Range of Applications

Application Protocol Typical Improvement

File Sharing • MS Windows® (CIFS)• UNIX (NFS)

• 5X-100X• 2X-100X

Email • MS Exchange® (MAPI)• SMTP/POP3, IMAP• Lotus Notes®

• 2X-50X

Internet / Intranet

• HTTP, WebDAV • 2X-50X

Data Transfer • FTP • 2X-50X

Software Distribution

• Microsoft SMS• IBM Tivoli, Altiris

• 2X-50X

Database Applications

• SQL• Oracle• Notes

• 2X-20X

Data Protection

• Backup Applications• Data Replication

• 2X-20X

Other • Any TCP-based Application • 2X-20X

LAN-Like Access to Various LAN-Like Access to Various ApplicationsApplicationsFile Services SharePoint

[Network Link—T1, 80ms Latency]

Mail - Exchange

100%25%

Native

50%

Operation Over Native WAN

Operation with WAAS

Save 5-MB PowerPoint

Download of8MB MS SMS

Package

60+ Sec20 Sec 40 Sec

Data Protection

Open 500KBWord Doc

Save 1MBWord Doc

45 Sec15 Sec 30 Sec

SnapMirror Op of 1GB; T3/80

Backup Op of83MB; T1/80

Restore Op of 83MB; T1/80

51 Min4 Min

22 Min

4 Min

23 Min2 Min

WAAS – Exchange

2003

WAAS – Exchange

2000

16%

10%

Bandwidth Consumed

WAAS: Complete End-to-End WAAS: Complete End-to-End SolutionSolutionFrom Data Center to BranchFrom Data Center to Branch

WAAS

WAAS

Cat6K

CSS/CSM/ACE

Branch

DataCenter

WAN

ISR

L2/3• Routing• QoS• NetFlow

L7• App

protocols

L4• TFO• DRE• SLB

Deployments: 1 million+ ISRs, 10,000s of WAEs, 10 years of load balancersDeployments: 1 million+ ISRs, 10,000s of WAEs, 10 years of load balancers

End-to-EndEnd-to-End Layer 2-7Layer 2-7

Cisco Unified CommunicationsCisco Unified Communications

VideoRich MediaCollaboration Personal

Communicator

PresenceIntelligence inthe Network

SpeechVoice Accessto Services

MobilityWired and Wireless

VirtualizationReal-time session Management Unity

Messaging

Unified Contact Center

IP PhonesService and

Support

UnifiedMeetingPlace

PolicyIdentity and Preference

Key Enabling Technologies

Unified Mobility

UnifiedOperations Mgr

UnifiedComm Mgr

TechnologyPartnerApps

Cisco Unity

Cisco Unified Communications

Manager

Cisco UnifiedCommunications Manager Express

CiscoUnified

Contact CenterCisco UnifiedMeetingPlace

Connecting Users with Connecting Users with ApplicationsApplications

Presence/

SIP

Network

SIP

SIMPLE

Cisco Unified Presence

Mobile Data with Voice

Mobile Phone with Browser

IP Phone with Browser

Soft phone Dual Mode Phone

Traditional Phone

…to intelligent services in the network…

Effectively connecting devices…MOBILE

DESKTOP

Cisco Unified Personal CommunicatorCisco Unified Personal Communicator

Powerful communication tools in a single, easy-to-use desktop software application

Cisco Unified Communications

ManagerIP Communications System

Cisco Unity or Cisco Unity Connection

Intelligent Voice Messaging

Cisco Unified Presence

Presence State, IM, Services

Cisco Unified MeetingPlace or

Cisco Unified MeetingPlace Express

Webconferencing

All-in-One Communication ToolAll-in-One Communication Tool

• Access powerful productivity enhancing applications – Streamline communications– Ease training curve

• Leverage presence indicators – Increase productivity and reduce phone tag– Speed problem resolution

• Use video to exchange ideas “face-to-face” • Escalate communication methods for

more effective interactions– IM, Voice, Video, Web Conferencing

• Communicate anywhere, anytime• Intuitive User Interface for Mac and PC• Outlook Toolbar for click-to-dial/IM

Advantages

In Closing…In Closing…

• Cisco’s virtualization solutions slow the growth of power demand through increased utilization while reducing component count

• Cisco’s next-generation products and solutions will further reduce power consumption at the systems level

• Cisco is focused on environmental concerns from executive direction to individual product design

• Cisco’s CA group provides services for Power and Cooling auditing as a “Network Readiness Assessment” to assist with facilities support planning