eCommerce Insight and Online Store Infographic

LOW QUALITY ONLINE PRODUCT

INFORMATION LEAVES CONSUMERS

IN THE DARK

Clavis recently released its 2013 eCommerce

Information Quality Insight Report.

The conclusions are troubling for

consumer goods manufacturers,

online retailers and consumers.

Clavis analyzed the online content for over 2,000 branded

CPG products in 17 of North America’s largest online stores

More than 2/3 of

the 12,000 web pages

analyzed had

inaccurate, missing or

incomplete product

information.

68%

We think so. 5%

– that’s over 600

pages contained

suspect or inaccurate

product names.

Is your

product’s

name

important?

of product pages were

missing essential

details such as

manufacturer, brand,

ingredients or nutrition.

Over half of

product pages were

missing warnings

and directions,

essential data that can

impact sales,

consumer safety &

have legal implications.

58%

Read the complete study at

www.clavistechnology.com/insight2013

27%

Clavis Technology is at the forefront of the CPG eCommerce revolution delivering

eCommerce Insights and Online Store Audits to CPG manufacturers and brand

owners. The solution analyzes your products’ Placement, Portfolio and Integrity

across leading online stores to enable you to optimize your digital channel

distribution and grow your online sales by as much as 30%.

www.clavistechnology.com