Cloud Computing - A growing Business In The Downturn

Martin Hingley, Managing Director, ITCandor Limited

Contact: [email protected]

Cloud Computing 2009A Growth Business In The Downturn

ITC Analyst Report 2

Agenda

Cloud Computing Potential Definitions

Various Vendor Approaches

Cloud Computing Is Good In A Downturn


Cloud Computing The AnalogyWith Meteorology


Cloud Computing Sample Vendor Definitions

Enables the delivery of personal and business services from remote, centralized servers (the "cloud") that share computing resources and bandwidth - to any device, anywhere (IBM)

The delivery of IT as a service to companies or end-users over the Internet (HP)

The Network Is The Computer (Sun)

Moving the Web forward as a platform for scalable applications (Google AppEngine)

A web service that provides resizable compute capacity in the cloud. It is designed to make web-scale computing easier for developers (Amazon EC2)

Software Plus Services (Microsoft)

When you use any app that runs in the cloud, you just log in, customize it, and start using it (Salesforce.com)

Source:/Notes:


Three Cloud Computing User Participants

End-User

Data CenterManagerHardwareGridClusterManagementVirtualizationSLAs

Web AppsPay-per-Use

Utility ComputingSoftware as a Service

Massive Data Centers

Software DeveloperInternet-wide Distribution

Scalable Deployment Simplified SDK

Free Development

End-UserEnd-User



Web AppsPay-per-Use

Utility ComputingSoftware as a Service

Massive Data CentersMassive Data Centers


Cloud Computer SupplierParticipants By Type And Example

Cloud ComputingSuppliers

Outsourced Data CentreGoogle

MicrosoftAmazon

ASk

OS and MiddlewareGoogleSun JavaPythonVMWareWebsphere

HardwareCiscoDellEMCHPIBMRackableSunVerari Metering/Billing

Salesforce.comSAS

ApplicationsMicrosoftSalesforce.comGoogle MailQuicken

TelecomsBT

T-MobileOrange

Vodafone


IBM And Cloud Computing 2009

Offering

Blue Cloud Computing,IBM Research Labs

Cloud Data Centres

Johannesburg (South Africa), Wuxi (China), Beijing (China), Dublin (Ireland), Cloud Computing Laboratory (Hong Kong), Triangle Park (North Carolina), Tokyo

Reference Customers

iTricity (Benelux), Chinese government (City of Wuxi), Sogeti (Local Professional Services Division of Capgemini), Vietnamese government, North Carolina State University, Ontario Universities, Kogakuin University (Japan)

Components

Linux, Tivoli, DB2, Ratioinal, SOA, 'ensembles', iDataPlex, Lotus Live, Lotus Integrated Cloud Services, Cloud Computing Consulting and Implementation Services, Cloud Service for Web Conferencing, Cloud Social Networking and Collaboration Service

Cloud Computing DefinitionCloud computing enables the delivery of personal and business services from remote, centralized servers (the "cloud") that share computing resources and bandwidth - to any device, anywhere

IBM is an OS/Middleware, Hardware, Application and Outsource Data Centre Cloud Computing Supplier


HP And Cloud Computing 2009

HP is a Hardware and Outsource Data Centre Cloud Computing Supplier

Offering

Flexible Computing Services, Adaptive Infrastructure as a Service, Software as a Service, Everything as a Service, HP Labs, Dynamic Cloud Services, Utility Data Center, Scalable Computing and Infrastructure group

Cloud Data Centres

HP's own Data Center developments (Randy Mott), University of Illinois (Urbana-Champaign), Karlsruhe Institute of Technology (Germany)

Reference Customers

CESGA (Spain), ChinaGrid, Tata Computational Research Laboratories (India), Fox Interactive, National Supercomuter Centre (Sweden)

Components

HP StorageWorks 9100 Extreme Data Storage System, HP ProLiant BL2x220c, Insight Dynamics VSE, Insight Control, Dynamic Smart Cooiling, Power Distribution Rack, Modular Cooling System, CloudPrint, Cloud Assure

Cloud Computing DefinitionDelivery of IT as a Service to companies or end-users over the Internet,Pay-per-use over the Internet,Multi-tenant,Built on low-cost, scale-out technologies


Sun And Cloud Computing

Sun is an OS/Middleware and Hardware Cloud Computing Supplier

Offering

Sun Microsystems Laboratories, Cloud Computing Business Unit, Open Cloud Platform, Network.com (closed to new customers -48 applications)

Reference Customers

Pixar, Amazon EC2

Components

Containers, xVM virtualization, 128-bit PostGreSQL, MySQL, Q-Layer (acquisition), GlassFish Portfolio, OpenSSO and OpenDS Open Source Software, Sun Cloud Storage Service, Sun Cloud Compute Service

Cloud Computing DefinitionThe Network Is The ComputerCloud Computing = Grid Computing and Infrastructure Virtualization (Philippe Julio Web Blog)


Dell And Cloud Computing 2009

Dell is a Hardware Cloud Computing Supplier

Offering

Data Center Solutions Division,Hyper-Scale Computing,Cloud Computing Solutions

Reference Customers

Ask.com, China, Microsoft, The GEM Group

Components

XS23 Cloud Server, Short term on-site rental of CPU core cycles per hour, Short term hosted rental of CPU core cycles per hour, DCS custom services, DCS carbon off-sets, Cloud-Optimised Hardware

Cloud Computing DefinitionDell Cloud Computing 12 Layer Model (Jimmy Pike)


Amazon And Cloud Computing 2009

Amazon is an OS/Middleware and Outsource Data Centre Cloud Computing Supplier

Cloud Data CentresOffering

Elastic Compute Cloud (EC2),Amazon Web Services (AWS)

Reference Customers

330k customers overall

Components

Simple Storage

Service (Amazon S3),

Amazon SimpleDB,

Amazon Simple

Queue Service

(Amazon SQS)

Availability Zones

Elastic IP Addresses

Instances

Xen Virtualization

no SLAs

no Uptime

guarantees

Cloud Computing DefinitionAmazon Elastic

Compute Cloud

(Amazon EC2) is a

web service that

provides resizable

compute capacity in

the cloud. It is

designed to make

web-scale computing

easier for developers.


Google And Cloud Computing 2009

Google is an OS/Middleware, Application and Outsource Data Centre Cloud Computing Supplier

Offering

AppEngine, Force.com Platform for Google App Engine

Cloud Data Centres

450k servers in Mountain View, California; Virginia; Atlanta, Georgia, Dublin. Building facilities in The Dalles, Oregon and Saint-Ghislain, Belgium.Planning Council Bluffs, Iowa in 2009

Reference Customers

80,000 expected developers,14 Open Source AppEngine projects registered

Components

Python (scripting), Google accounts, GFS, FigTable, Wordle, Guess-a-Sketch, BuddyPoke, Google Earth

Cloud Computing DefinitionMoving the Web forward as a platform for scalable applications


Microsoft And Cloud Computing 2009

Microsoft is an OS/Middleware, Application and Outsource Data Centre Cloud Computing Supplier

Offering

Cloud OS, Microsoft Live, Windows Live Core, MSN Portal, Windows Azure

Cloud Data Centres

Northlake (Illinois),San Antonio,Quincy (Washington),Dublin (Ireland),Irkutsk (Russia)

Reference Customers

c. 1 billion customers overall

Components

Virtual Earth,

SQL Server Data

Services,

Auhorities,

Entities,

Containers,

Windows Live

Messenger,

Office Live,

Live Search

Cloud Computing DefinitionSoftware Plus Services,Clouds are used by the Peer-to-Peer Grouping and Graphing Infrastructures. The Peer Name Resolution Protocol (PNRP) identifies a cloud as a set of peers that can communicate within the same IPv6 scope. Clouds are closely related to the IPv6 scopes.


Salesforce.com And Cloud Computing 2009

Salesforce.com is an Application, Metering/Billing and Outsource Data Centre Cloud Computing Supplier

Offering

Salesforce CRM, Force.com Platform

Cloud Data Centres

Customer - West Coast USA, East Coast USA (leased from Equinix), Singapore (2010), Internal - San Francisco

Reference Customers

55,000 customers, 1.5m users

Components

Force.com for Amazon Web Services, , Force.com Platform for Google App Engine

Cloud Computing DefinitionCloud computing is a better way to run your business. Instead of running your apps yourself, they run on a shared data center. When you use any app that runs in the cloud, you just log in, customize it, and start using it.


Cloud Computing Is Good In A Downturn

Google (6%), Amazon (18%) and Salesforce.com (23%) 3 of very few vendors growing revenues in Q109

Hardware vendors expected to put unused equipment into Cloud Computing

Telecom vendors see it as a way of increasing data traffic especially for mobile

Cloud Computing can be seen as an easier way of Outsourcing


Cloud Computing - Future Activities

A Strong Theme for ITCandor Research

Presentation support for vendors and users on request

Consulting to profile vendors, users, measure and forecast business and opportunities in Cloud Computing

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