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Cloud Computing: How it affects your business IE Technology and Innovation Club September 12th, 2011 Professor Jordi Torres UPC Barcelona Tech Barcelona Supercomputing Center (BSC) Autonomic Systems and eBusiness Platforms

Cloud Computing: Forecasting disruptive technologies and new markets

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Presentation in the event "Cloud Computing: How it affects your business" at the IE Business School (Technology and Innovation Club) September 12th, 2011

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Page 1: Cloud Computing: Forecasting disruptive technologies and new markets

Cloud Computing: How it affects your business

IE Technology and Innovation ClubSeptember 12th, 2011

Professor Jordi TorresUPC Barcelona Tech

Barcelona Supercomputing Center (BSC)Autonomic Systems and eBusiness Platforms

Page 2: Cloud Computing: Forecasting disruptive technologies and new markets

In 10 minutes …

what can I explain about technology to

business people like you?

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

Page 3: Cloud Computing: Forecasting disruptive technologies and new markets

10 IDEAS for discussion

about forecasting disruptivetechnologies and new markets

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

Page 4: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 201019951965 2025

Every 15 years a new disruptive technology

has reshaped IT industry

TECHNOLOGY

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

1

Page 5: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 19951965

Mainframes

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

Page 6: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 19951965

Mainframes

Personal

Computers

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

Page 7: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 19951965

Mainframes

Personal

Computers

Internet

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

Page 8: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 19951965

Mainframes

Personal

Computers

Internet

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

Be always aware of the pace of technological changes

Page 9: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 201019951965 2025

?

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

What is the current?2

Page 10: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 201019951965 2025

Mainframes

Personal

Computers

Internet

Big Data Centers

Big Data Centers

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

Page 11: Cloud Computing: Forecasting disruptive technologies and new markets

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

Page 12: Cloud Computing: Forecasting disruptive technologies and new markets

foto: Google

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

Page 13: Cloud Computing: Forecasting disruptive technologies and new markets

Pay as you go!Capex vs Opex

Cloud Computing represents the industrialization of IT

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

3

Transforms the consumption of IT

Page 14: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 201019951965 2025

Mainframes

Personal

Computers

Internet

Big Data Centers

Data Centers are just one piece of a much bigger picture for CC transformation and growth

What are the other technologies that will change everything?

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

Page 15: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 201019951965 2025

Mainframes

Personal

Computers

Internet

Big Data Centers

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

4 5

6

8

7

Mobile smart devices4

Page 16: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 201019951965 2025

Mainframes

Personal

Computers

Internet

Big Data Centers

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

4 5

6

8

7

Mobile smart devices4

5 Internet of Things

Page 17: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 201019951965 2025

Mainframes

Personal

Computers

Internet

Big Data Centers

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

4 5

6

8

7

Mobile smart devices4

6

5 Internet of Things

Social networking technologies

Page 18: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 201019951965 2025

Mainframes

Personal

Computers

Internet

Big Data Centers

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

4 5

6

8

7

7 Privacy and security technologies

Page 19: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 201019951965 2025

Mainframes

Personal

Computers

Internet

Big Data Centers

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

4 5

6

8

7

8

7

Big data and analytics technologies

Privacy and security technologies

2011 new information: aprox. 100 billions of 16GB iPads

how to capture, manage, analyse huge datasets?

and extract business value from them?

Page 20: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 201019951965 2025

Mainframes

Personal

Computers

Internet

Big Data Centers

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

4 5

6

8

7

The most important technology! ( maybe not for you!)

Cloud middleware: the glue!!!!

!

Page 21: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 201019951965 2025

Ap

plica

tio

ns

Thousandsof applications

Tens of thousandsof applications

Hundredsof applications

Hundreds of thousands

of applications

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

IT applications and services over the years

Page 22: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 201019951965 2025

Ap

plica

tio

ns

Thousandsof applications

Tens of thousandsof applications

Hundredsof applications

Hundreds of thousands

of applications

we'll see millions of new applications and services built on top of these disruptive technologies

9

Millions ofapplications

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

Page 23: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 201019951965

Millionsof users

Hundreds of Millionsof users

?

Thousandsof users

2025

Use

rs IT industry users growth

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

Page 24: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 201019951965

Millionsof users

Hundreds of Millionsof users

Billionsof users

Trillions of “things”

Thousandsof users

2025

Use

rs IT industry users growth

thanks to these millions of applications we'll see billions of users and trillions of “things” connected

10

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

Page 25: Cloud Computing: Forecasting disruptive technologies and new markets

1950 1980 201019951965

Millionsof users

Hundreds of Millionsof users

Billionsof users

Trillions of “things”

Thousandsof users

2025

Thousandsof applications

Millions ofapplications

Tens of thousandsof applications

Hundredsof applications

Hundreds of thousands

of applications

Jordi Torres – BSC/UPC IE Technology and Innovation Club - September 12th, 2011

This growth will bring many trillions of euros for smart & sustainable solutions in the new digital economy!

Page 26: Cloud Computing: Forecasting disruptive technologies and new markets

Summary : 10 ideas for discussion1. Every 15 years a new disruptive technology has

reshaped the ICT Industry2. What is the current? Big Data Centers3. Cloud Computing represents the industrialization of IT

(Forecasting disruptive technologies)4. Mobile smart devices5. Internet of Things6. Social networking technologies7. privacy and security technologies8. big data and analytics technologies

(New business opportunities)9. Millions of applications10. Billions of users and Trillions of “thinks”10

4

5

6

8

7

9

1

2

3

Page 27: Cloud Computing: Forecasting disruptive technologies and new markets

Cloud Computing: How it affects your business

IE Technology and Innovation ClubSeptember 12th, 2011

Professor Jordi TorresUPC Barcelona Tech

Barcelona Supercomputing Center (BSC)Autonomic Systems and eBusiness Platforms

Thank you foryour attention

[email protected]@JordiTorresBCN

Cover image source: “Cloud Computing and business” BusinessBCN magazine, 02/2011

Page 28: Cloud Computing: Forecasting disruptive technologies and new markets

Autonomic Systems and eBusinessPlatforms research line at BSC/UPC

Research objective Autonomic resource allocation and heterogeneous workload management

for Internet-scale virtualized data centers (cloud computing)

comprising heterogeneous clusters of hybrid hardware.

www.bsc.es/autonomic

Page 29: Cloud Computing: Forecasting disruptive technologies and new markets

Professor at UPC Barcelona Tech and research managerof the Autonomic Systems and eBusiness Platformsresearch line at Barcelona Supercomputing Center –Centro Nacional de Supercomputación (BSC). He hasbeen Vice-dean at the Computer Science School andcurrently he is a member of the Board of Governors atUPC. He has more than twenty years of experience inresearch and development of advanced distributed andparallel Systems with more than a hundred researchpublications. Currently he is doing I+D+i to obtain moresustainable Cloud Computing environments incollaboration with IT companies. He acts as an experton these topics for various organizations andcollaborate with mass media to disseminate ICT. He hasjust published the book in spanish “Empresas en lanube. Ventajas y retos del Cloud Computing”.

He can be reached at www.JordiTorres.org

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