Codes and Conventions of a Print Advert + Examples

Example

Example

Codes and ConventionsMost if not all of the print adverts have a tiny amount of editing done on them so its easy to understand.

Image A4 Landscape

The Channel 4 logo is always to the right of the image and in the centre.

The font that they use is a special channel 4 font they always stick to.

The colour scheme is often very simple and the colours usually match the documentary in some way.

The slogan is usually at the top of the page and should match the title of the film in some way so it can help promote it.

Rectangle shapes behind the text so it is easier to see on certain backgrounds.

Codes And Conventions

The time and date of the documentary is usually shown underneath the title of the documentary. This can change slightly as sometimes a date may not be needed because the documentary is being shown on that day.

Attracting image that makes the viewer want to watch the documentary.