This presentation given at UXSA14 is about how our unconscious cognitive biases influence the decisions we make when managing and building products. It looks at how UX practices can help avoid these pitfalls
2. VERY GRADUALCHANGEWE CAN BELIEVE IN 3. what is cognitive
bias? 4. Jump to Conclusions??? JUMPAGAINSTRIKEOUTLOSEONETURNYES!
NO!ACCEPTITGOWILDONESTEPBACKTHINKAGAINCOULDBEMOOT!Start 5. the
biases 6. Effect 7. starlingsprefer sourcesof foodwhich
requireeffort toobtain- Aiken (1957) 8. sunk cost fallacy 9. The US
dropped 6,7mtons of bombs onVietnam, comparedwith the 2,7m tons
ofbombs dropped onGermany during WWII3M7M 10. unboxedtimesheets 11.
THE SCIENTIFIC METHOD 12. a theoryshould beconsideredscientific if,
andonly if, it isfalsifiable.- Karl Popper 13. ux practices 14.
usability testing 15. a/b testing 16. cheap prototyping 17.
hawthorne effect 18. fundamental attribution errorLet him go
Lou.Someone going that fast has no time for a ticket 19. where the
good fruit is 20.
@ironicbuddhaslideshare.net/ironicbuddhaunboxedconsulting.com
