1

The RevolutionWill Not Be Televised

David WhiteRuckus Wireless

2

Characteristics of The New IP Network• Open

�̵OpenStack, Open Daylight, Open APIs, Shared Spectrum, Open for Business

• Flexible�̵Moving workload where it is needed

• Converged�̵Wired and Wireless

• Best of Breed�̵Customer gets to choose what they want

• Virtual�̵Because that is the new reality….except for one important item...

3

You Cannot Virtualize RF, People!

• User experiencestarts and ends here!

• Next wave ofinnovation starting:

�̵New PHYs for IoT�̵mmWave 802.11ad�̵802.11ax in 2018…

4

Wi-Fi and LTE: A Tale of Two Galaxies

Wi-Fi• Unprecedented scale• Amazing price/performance• Fast evolution• Two bands cover the planet• 80% of data consumption• 100% attach rate to tablets• Wi-Fi calling on the rise

5

Wi-Fi and LTE: A Tale of Two Galaxies

LTE• Seamless roaming and authentication• Voice services very reliable • Spectrally efficient• Power efficient per bit

Each wants what the other has…

But, Both Sides Have Challenges

Wi-Fi• Not perfectly seamless• Voice services still not perfect quality• Security still a concern• Spectrally inefficient

LTE• Way too many bands• FDD vs TDD• Low attach rate in tablets• More expensive than Wi-Fi • Not a“go to” tool for Enterprise

MU-MIMOis awesome!

Why can’t I useunlicensed spectrum?

Spawning a Plethora of Proposals…

7

LTE-U /LTE-LAA LWA MuLTEfireTM OpenGTM Wi-Fi

Control Licensed spectrum

Licensed spectrum

Unlicensed 5 GHz

spectrum

Coordinated Shared

spectrum(e.g. 3.5 GHz U.S.)

Unlicensed 2.4 and 5 GHz

spectrum

DataLicensed + Unlicensed

5 GHz

Licensed + Unlicensed

5 GHz

Unlicensed5 GHz

Coordinated Shared

spectrum(e.g. 3.5 GHz U.S.)

Unlicensed

Spectrum Cost High High Lowest Low Lowest

Multi-Operator No No Yes Yes Yes

Who Operates? MNOs MNOs Anyone Anyone Anyone

8

Cellular Generation Timing Characteristics

3G ~2001 Data introduced to voice network

4G ~2011 IP-based technology for voice & data

OpenG ~2017 Use of shared spectrum for cellular

5G ~2020 Ultra broadband for wireless & IoT

OpenGTM Technology – The Next Big ThingThe Future is

Shared Spectrum

Indoor Cellular Market Opportunity is Under Served

Source: Mobile Experts

9

DAS is focused on large venues• Takes 12+ months from start to finish • Requires service providers to collaborate • Average cost ~$2-5 / sq ft, 8-10x cost of Wi-Fi

A more economical solution is needed• Support for multiple operators• CapEx & OpEx borne by the venue/ enterprise• Wi-Fi economics, deployment simplicity• Venues can sell coverage to Operators

Wi-Fi-like deployment, operation,and cost model is needed

* Buildings between 10,000 and 200,000 square feet per U.S. building CBECS data, April 2015

100

10,000s

Millions

100s Million

Stadiums

AirportsConvention

Hotel

Hospital

Hi-Rise Office

Hi-Rise Residential

Light Industrial

Univ 50,0

00 b

uild

ings

tota

ling

~18M

sq

feet

1.5M

bui

ldin

gs to

talin

g52

M s

q fe

et*

DA

S TA

MR

ucku

s TA

M

AddressableMarket is Sizable

Number of BuildingsTypes of Buildings

10

The Case for OpenGTM Platforms

Best of Both Worlds Multi-Operator Enterprise

Channel Driven

Benefits of LTE

Deploys like Wi-Fi

BYOD

Shared Costs

Fast Roll-Out

Simplicity

11

Everybody Wins With OpenGTM

Building &Business Owners Mobile Operators Alternative

Service Providers

• Multi-Operator Support• Affordable• Familiar Enterprise Channel• Simple Management & Setup• Capacity and Coverage• Integration with Wi-Fi

• Business owner pays• Enterprise channel deploys

faster and more broadly than MNO can deploy

• 150 MHz not co-channel with Macro spectrum

• Can enter LTE market without licensed spectrum

• Deliver through a managed services play

• Integrates with Wi-Fi• Not forcing UE ecosystem

3.5 GHz LTE+ Wi-Fi

Wi-Fi only

Neutral Host Cellular OpportunityConverged Indoor Wireless Network

MNO EPC

LTE-Ready Wi-Fi AP

3.5 GHz LTE

11

Wall MountWi-Fi AP + LTE

upgrade moduleCBRS LTEBase Station

13

Thank You