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2016 © ADTRAN, Inc.
OPEN SOFTWARE DEFINED ACCESSThe Future of Network Monetization
Ronan Kelly CTO EMEA & APAC
1
2016 © ADTRAN, Inc.2
Physical Content is Dead
• Repeated streaming of the same content each time it is consumed
• Streaming Quality will be the differentiator
• Live Streaming will demand increased upload capacities
ALL FUTURE DIGITAL CONTENT WILL BE STREAMED
Source: FT 17/1/17
2016 © ADTRAN, Inc.3
Media Richness Continues to Increase
Small Screen 4K Here Today 2017
2016 © ADTRAN, Inc.4
• 120° FoV• 12K Resolution• 120Hz Refresh Rate
Full Feature VR Mobile VR
Media Richness Continues to Increase
2016 © ADTRAN, Inc.
Upload Increasingly Important
360 Degree cameras democratised in 2017 2K 360 Degree Sports Cam $149 on Amazon Samsung Gear 360 4K capture & Live Streaming
iPhone 7 Plus Dual Lens to improve flexibility Front Lens for Facetime & Selfies
iPhone 8 Triple Lens for additional 360 Degree Capture? Additional Front lens for 360 Degree Capture?
56mm Front Facetime Lens
28mm
3mm Fisheye Lens
3mm Front Fisheye
2016 © ADTRAN, Inc.
Cloudification of Everything
2016 © ADTRAN, Inc.
All Content Distribution going OTT• AFL net $2,5bn as Channel Seven, Foxtel and Telstra continue as the
League's broadcasters 2017 to 2022
• Liberty Media (owner of LGI) Acquires F1 for US$8bn
• Netflix 2017 Budget for Original Content US$6bn
• Sky Pays 4bn STG to share Premiership Soccerwith BT.
• Sky and Eurosport secure Bundesliga rights for €4.6bn
2016 © ADTRAN, Inc.
New Commercial Model Required
2016 © ADTRAN, Inc.
The Current Commercial Model
2016 © ADTRAN, Inc.
The Necessary Commercial Model
2016 © ADTRAN, Inc.
What Can Open SD-Access Offer the OTTs?
IaaS
Rapidly Programmable Network Environment
Deep Data Insights
Service Aware Networks
Network Slicing
2016 © ADTRAN, Inc.
Consider the Old vs. New
12
Old
Complex Number Strings • Slow to Program• Error Prone + No Built in Error
Handling• Lack of Transaction
Management• No Automated MIB Discovery
Transaction Based• Human Readable Syntax• Easy to Program• Standardized Data Models• Open SDN Control• Rapid Flow Provisioning
Designed for Human Input• Changing Commands• Non Transactional• No Automated Error
Handling• Lack of Transaction Mgt
New
2016 © ADTRAN, Inc.
MOSAIC Open SD-Access Architecture
Control Layer
Application Layer
Infrastructure Layer
© 2015 ADTRAN, Inc. All rights reserved. 14
Build for the Road Ahead