Communication: Building Foundation Awareness Through Compelling News and Social Media

COMMUNICATIONBuilding Foundation Awareness Through

Compelling News & Social Media

Andy [email protected]

Director of Member Services

North-American Interfraternity Conference

@hust0058 / @nicfraternity / @nicfoundation #NICFseminar

We Are In The

Business OfCommunication

• Annual Reports

• Direct Mail

• Emails

• Magazines

• Newsletters

• Print Brochures

• Events

• Scripts

• Manuals

• Website

• Press Releases

• Stewardship

• Meetings

• Social Media

• Notes

• Signage

• Pictures

• Videos

• Blogs

What’s Compelling?Connecting Foundation Stakeholders With

Our Mission & Case for Support.

A Hero’s Journey

Quest. Test. Yes!

Strategy Development Is Work

http://www.flickr.com/photos/mr_gonzales/1296612658/

Not Shiny New Toys

Powerful BusinessApplications

POST

PeopleObjectivesStrategyTechnology

Grow Connections

31% 6% 18%54%

Media Monitoring

Listen

Surveys

Grant Recipients

Meetings

EmailSocial Media

Case & Mission-Centric

Objectives

Grant Recipients

Raising Funds

Donor Acquisition

LoyaltyFoundation Awareness

Source: Cygnus Greek Research Project

Strategy Development

Organizational

Mission and

CASE

Source: Cygnus Greek Research Study

Learning in5 StepsIn this order:

• Listen

• Create Content

• Engage Others

• Build Your Following

• Involve Your Fans

““Experiment personally, Experiment personally,

apply professionallyapply professionally””

http://www.flickr.com/photos/bartzoni/5099168373

@comcastcares

@twelpforce

@deltaassist

@dellcares

Social Organization

Growth Opportunities

• Blogs

• Facebook

• Twitter

• LinkedIn

• YouTube

• Location-Based

• Google +

• Pictures

140 Characters :: 120(at) RepliesRetweet (2x)MentionsHashtags

Direct MessagesListsFollowFollowersPrivacy

Trending Topics

800 Million Unique Visitors

Each Month

500 years of YouTube video are

watched every day on Facebook,

and over 700 YouTube videos

are shared on Twitter each minute

Source: YouTube, 2012

3 Billion Hours Watched

Each Month

• Facebook

• Instagram

• Pinterest

• Flickr

• Picasa

Instantaneous +1000 Words

Measure Impact

Google AnalyticsTracking Web Traffic

TrackingBit.LyGoo.Gl

InfluenceInsightsKlout

Grader.com

POST

PeopleObjectivesStrategyTechnology

SCAN THIS

hust0058.wordpress.com

Andy [email protected]

Director of Member Services

North-American Interfraternity Conference

@hust0058 / @nicfraternity