Social SoftwareFor The EnterpriseAlan Lepofsky, Director of Marketingalan.email@example.com@Alanlepo and @Socialtext
AgendaThe Evolution Of CollaborationWhat are 2.0 tools and culture all about?How does this apply in the business world?Quick DemoUse CasesBest PracticesChoosing A Vendor
Recording and sharing information is not newPhoto Credit http://www.flickr.com/photos/upyernoz/2149312640/
Rapid creation of contentPhoto Credit: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg
Consumer AdoptionPhoto Credit: http://www.flickr.com/photos/seychelles88/361468916/
Still too individualPhoto Credit: http://www.flickr.com/photos/mbg_photos/2243112618/
Globally connectedPhoto Credit: http://www.flickr.com/photos/cayusa/2051756510/
The Evolution Of Collaboration Personal (me) Targeted (you) Open (everyone)2.0
Where Is Your Company Today?Many organization are (stuck) working in a 1.0 style todayHave heard the buzzwords, but have not take actionStruggling with the challenges of moving forward, getting aheadPhoto Credit: http://www.flickr.com/photos/druclimb/370334116/
So What Do We Need To Do?web 2.0social softwareblogswikissocial networksdashboardswidgetsenterprise 2.0social computingsocial media
Focus On People
Sharing is in our DNAPhoto Credit: http://www.flickr.com/photos/clappstar/178050837/
At home and at workPhoto Credit: http://www.flickr.com/photos/pgoyette/2819175465/
Everyone has a voicePhoto Credit: http://www.flickr.com/photos/pbo31/161536153/
And breaking down the boundary between internal and external.I think there will always be some difference, but not what it once wasThe walls are coming down and the doors are openingPhoto Credit: http://www.flickr.com/photos/gorillaradio/494169708/
A transparent worldPhoto Credit: http://www.flickr.com/photos/e3000/1561440998/
Are you exposed?Photo Credit: http://www.flickr.com/photos/flibble/141488358/
Wikis & BlogsSocial NetworksDashboards & WidgetsSolutions In The Consumer World
What can they tools do at work?How do these apply in the business world?Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/
Help you know what needs time and attentionPhoto Credit: http://www.flickr.com/photos/jbalazs/724615669/
Allow you to work together productively.Photo Credit: http://www.flickr.com/photos/wheatfields/116810137
Enable you to discover information and peoplePhoto Credit: http://www.flickr.com/photos/salendron/947936275/
Social Software Can HelpCollaborationAttentionDiscoveryCreate/Re-useRespondConnectionsExpertsCoordinateAggregateKnowledgeShareParticipate
Email back and forth in an attempt to collaborateHard to find information and peopleRigid structure of traditional content systems, document systems & portalsStandalone implementation of multiple toolsPhoto Credit: http://www.flickr.com/photos/edutorres81/2686571658/
DemoPhoto Credit: http://www.flickr.com/photos/svenstorm/506993098/
Use CasesPhoto Credit: http://www.flickr.com/photos/brent_nashville/2899809814/
Company wideConversation: provide a place where everyone has a voice, and everyone can share ideas, bookmarks, pictures, news,
HR processes:New hire on-boardingAccounts payableBenefit enrolments
Sales & MarketingEvent planningCompetitive intelligenceBest practices (lead gen, prospects, closing)Customer / Account / Rep informationTracking and metricsAccelerate sales cycles & win-rate
Dev / QA / SupportFeature planningRelease schedules / milestone reportsProblem reports, bug tracking / fixingKnowledge BaseProduct Documentation
Reduce time-to-resolution / implementation
ExternalVendor Relationships (ex: Press Relations)Improve communication
Business Development & Partner ProgramsGrow channel revenue
Professional Services & Client RelationsIncrease customer satisfaction
Task listPhoto Credit: http://www.flickr.com/photos/curious_zed/500646353/
Collaboration+Social NetworkingPhoto Credit: http://www.flickr.com/photos/smedstad/2350721991/
Transition slide to best practicesBest Practices For SuccessPhoto Credit: http://www.flickr.com/photos/mattholt/303093415/
Choose the right toolPhoto Credit: http://www.flickr.com/photos/ppdigital/2054989998/
In the flowPhoto Credit: http://www.globalsecurity.org/military/systems/aircraft/images/f-16_hud_020410_09.jpg
Reduce The Learning CurvePhoto Credit: http://www.flickr.com/photos/si/2940588/
Define clear targetsPhoto Credit: http://www.flickr.com/photos/gareandkitty/276471187/
Set achievable goalsPhoto Credit: http://www.flickr.com/photos/96614226@N00/1440890211/
Provide structurePhoto Credit: http://www.flickr.com/photos/mureena/505835150/
Develop TrustPhoto Credit: http://www.flickr.com/photos/nacaseven/1329827654/
Dont force people in a directionPhoto Credit: http://www.flickr.com/photos/barwell/67989987/
Let them form groups, not corporate hierarchiesPhoto Credit: http://www.flickr.com/photos/shawdm/820926627/
Culture will followPhoto Credit: http://www.flickr.com/photos/jolives/2806752245/
Choosing the right vendorPhoto Credit: http://www.flickr.com/photos/jeffweston/2572155331/
SeamlessandintegratedPhoto Credit: http://www.flickr.com/photos/tcanales/2600939763/
SecurePhoto Credit: http://www.flickr.com/photos/zebble/6080622/
ReliablePhoto Credit: http://www.flickr.com/photos/fornal/385054886/
FriendlyPhoto Credit: http://www.flickr.com/photos/karen_mcallister_photography/2038880243/
Review2.0 = Participation and Sharing Attention, Collaboration, DiscoveryUse best practices for success Choose the right vendor
If youd like our white paper on evaluating collaboration, please leave me your business card.Signup for your free trial at www.socialtext.comEmail me if you have any firstname.lastname@example.orgFollow @SocialtextPhoto Credit: http://www.flickr.com/photos/neonman/2693639551/
**Used under creative commons: http://www.flickr.com/photos/upyernoz/2149312640/
Recording and sharing information is not new.People have been doing it since the start of time. Passing down stories, recording histories.
The original methods were difficult, time consuming, and did not reach many people.
What has changed are the tools to create and edit, and the audience reach of the information.
Slow. Difficult. No room for error. No edits.
From wikipedia: http://en.wikipedia.org/wiki/Woodblock_printingThe use of round "cylinder seals" for rolling an impress onto clay tablets goes back to early Mesopotamian civilization before 3,000 BCEWoodblock printing 200 CEMovable type 1040Printing press 1439
*Image used under creative commons: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg
Modern tools allows mass production and distribution of information.
Movable Type and Printing Press
Johannes Gutenberg - http://en.wikipedia.org/wiki/Johann_GutenbergJohannes Gensfleisch zur Laden zum Gutenberg (c. 1398 February 3, 1468) was a German goldsmith and printer who is credited with being the first European to use movable type printing, in around 1439, and the global inventor of the mechanical printing press.
in 1999, the A&E Network ranked Gutenberg #1 on their "People of the Millennium" countdown, and in 1997, TimeLife magazine picked Gutenberg's invention as the most important of the second millennium
*Used under create commons: http://www.flickr.com/photos/seychelles88/361468916/
Tools like the typewriter brought the creation of content to the individual level.
However, at this point things were are still too solo, too individual.
Hard to edit, update
Essentially little collaboration
*Photo attribution: http://www.flickr.com/photos/cayusa/2051756510/
The PC, software, and the web enable people to share*Personal - New tools enabled you to automate the creation of content.Spreadsheets replaced calculators, word processors = typewriters, and presentations=overhead foils.
Targets all of the new content was shared, but at defined recipients. We live by the To and cc. Chats are directed at the person you want to speak with.
Open everyone benefits. Everyone has access. Company has a memory. Twitter is IM inside out.*CC attribution: http://www.flickr.com/photos/druclimb/370334116/Everyone is talking about 2.0. Web 2.0. Business 2.0. Blogs. Wikis. social networks.
What are all of these things? What do they mean to you, and your business?*Used under creative commons: http://www.flickr.com/photos/clappstar/178050837/*Used under creative commons: http://www.flickr.com/photos/pgoyette/2819175465/*Used under creative commons: http://www.flickr.com/photos/pbo31/161536153/
2.0 provides a voice, and people want to be heard
Getting feedbackGetting ideasBuilding reputationEstablishing credibility*Used via creative commons: http://www.flickr.com/photos/gorillaradio/494169708/
The line is blurring, firewalls are coming down*Used under creative commons: http://www.flickr.com/photos/e3000/1561440998/