Connected Collaboration

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    15-Sep-2014

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This presentation is divided into the following sections: - A brief history of collaboration and sharing - An introduction into "2.0" and consumer tools reaching into the business world - Attention. Collaboration. Discovery. - A quick demo of Socialtext Dashboard, Workspaces, and People - Best practices for successful implementation and adoption of social software - Things to look for in choosing a vendor

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<ul><li><p>Social SoftwareFor The EnterpriseAlan Lepofsky, Director of Marketingalan.lepofsky@socialtext.com@Alanlepo and @Socialtext</p></li><li><p> AgendaThe Evolution Of CollaborationWhat are 2.0 tools and culture all about?How does this apply in the business world?Quick DemoUse CasesBest PracticesChoosing A Vendor</p></li><li><p>Recording and sharing information is not newPhoto Credit http://www.flickr.com/photos/upyernoz/2149312640/</p></li><li><p>Rapid creation of contentPhoto Credit: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg</p></li><li><p>Consumer AdoptionPhoto Credit: http://www.flickr.com/photos/seychelles88/361468916/</p></li><li><p>Still too individualPhoto Credit: http://www.flickr.com/photos/mbg_photos/2243112618/</p></li><li><p>Globally connectedPhoto Credit: http://www.flickr.com/photos/cayusa/2051756510/</p></li><li><p>The Evolution Of Collaboration Personal (me) Targeted (you) Open (everyone)2.0</p></li><li><p>Where Is Your Company Today?Many organization are (stuck) working in a 1.0 style todayHave heard the buzzwords, but have not take actionStruggling with the challenges of moving forward, getting aheadPhoto Credit: http://www.flickr.com/photos/druclimb/370334116/</p></li><li><p>So What Do We Need To Do?web 2.0social softwareblogswikissocial networksdashboardswidgetsenterprise 2.0social computingsocial media</p></li><li><p>Focus On People</p></li><li><p>Sharing is in our DNAPhoto Credit: http://www.flickr.com/photos/clappstar/178050837/</p></li><li><p>At home and at workPhoto Credit: http://www.flickr.com/photos/pgoyette/2819175465/</p></li><li><p>Everyone has a voicePhoto Credit: http://www.flickr.com/photos/pbo31/161536153/</p></li><li><p>And breaking down the boundary between internal and external.I think there will always be some difference, but not what it once wasThe walls are coming down and the doors are openingPhoto Credit: http://www.flickr.com/photos/gorillaradio/494169708/</p></li><li><p>A transparent worldPhoto Credit: http://www.flickr.com/photos/e3000/1561440998/</p></li><li><p>Are you exposed?Photo Credit: http://www.flickr.com/photos/flibble/141488358/</p></li><li><p>Wikis &amp; BlogsSocial NetworksDashboards &amp; WidgetsSolutions In The Consumer World</p></li><li><p>What can they tools do at work?How do these apply in the business world?Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/</p></li><li><p>Help you know what needs time and attentionPhoto Credit: http://www.flickr.com/photos/jbalazs/724615669/</p></li><li><p>Allow you to work together productively.Photo Credit: http://www.flickr.com/photos/wheatfields/116810137</p></li><li><p>Enable you to discover information and peoplePhoto Credit: http://www.flickr.com/photos/salendron/947936275/</p></li><li><p>Social Software Can HelpCollaborationAttentionDiscoveryCreate/Re-useRespondConnectionsExpertsCoordinateAggregateKnowledgeShareParticipate</p></li><li><p>Email back and forth in an attempt to collaborateHard to find information and peopleRigid structure of traditional content systems, document systems &amp; portalsStandalone implementation of multiple toolsPhoto Credit: http://www.flickr.com/photos/edutorres81/2686571658/</p></li><li><p>DemoPhoto Credit: http://www.flickr.com/photos/svenstorm/506993098/</p></li><li><p>?</p></li><li><p>Socialcalc</p></li><li><p>Use CasesPhoto Credit: http://www.flickr.com/photos/brent_nashville/2899809814/</p></li><li><p>Company wideConversation: provide a place where everyone has a voice, and everyone can share ideas, bookmarks, pictures, news, </p><p>HR processes:New hire on-boardingAccounts payableBenefit enrolments</p><p>Intranet 2.0</p></li><li><p>Sales &amp; MarketingEvent planningCompetitive intelligenceBest practices (lead gen, prospects, closing)Customer / Account / Rep informationTracking and metricsAccelerate sales cycles &amp; win-rate</p></li><li><p>Dev / QA / SupportFeature planningRelease schedules / milestone reportsProblem reports, bug tracking / fixingKnowledge BaseProduct Documentation</p><p>Reduce time-to-resolution / implementation</p></li><li><p>ExternalVendor Relationships (ex: Press Relations)Improve communication</p><p>Business Development &amp; Partner ProgramsGrow channel revenue</p><p>Professional Services &amp; Client RelationsIncrease customer satisfaction</p></li><li><p>PersonalInformation repository</p><p>Journal</p><p>Task listPhoto Credit: http://www.flickr.com/photos/curious_zed/500646353/</p></li><li><p>Collaboration+Social NetworkingPhoto Credit: http://www.flickr.com/photos/smedstad/2350721991/</p></li><li><p>Transition slide to best practicesBest Practices For SuccessPhoto Credit: http://www.flickr.com/photos/mattholt/303093415/</p></li><li><p>Choose the right toolPhoto Credit: http://www.flickr.com/photos/ppdigital/2054989998/</p></li><li><p>In the flowPhoto Credit: http://www.globalsecurity.org/military/systems/aircraft/images/f-16_hud_020410_09.jpg</p></li><li><p>Reduce The Learning CurvePhoto Credit: http://www.flickr.com/photos/si/2940588/</p></li><li><p>Define clear targetsPhoto Credit: http://www.flickr.com/photos/gareandkitty/276471187/</p></li><li><p>Set achievable goalsPhoto Credit: http://www.flickr.com/photos/96614226@N00/1440890211/</p></li><li><p>Provide structurePhoto Credit: http://www.flickr.com/photos/mureena/505835150/</p></li><li><p>Develop TrustPhoto Credit: http://www.flickr.com/photos/nacaseven/1329827654/</p></li><li><p>Dont force people in a directionPhoto Credit: http://www.flickr.com/photos/barwell/67989987/</p></li><li><p>Let them form groups, not corporate hierarchiesPhoto Credit: http://www.flickr.com/photos/shawdm/820926627/</p></li><li><p>Culture will followPhoto Credit: http://www.flickr.com/photos/jolives/2806752245/</p></li><li><p>Choosing the right vendorPhoto Credit: http://www.flickr.com/photos/jeffweston/2572155331/</p></li><li><p>SeamlessandintegratedPhoto Credit: http://www.flickr.com/photos/tcanales/2600939763/</p></li><li><p>SecurePhoto Credit: http://www.flickr.com/photos/zebble/6080622/</p></li><li><p>ReliablePhoto Credit: http://www.flickr.com/photos/fornal/385054886/</p></li><li><p>FriendlyPhoto Credit: http://www.flickr.com/photos/karen_mcallister_photography/2038880243/</p></li><li><p>Review2.0 = Participation and Sharing Attention, Collaboration, DiscoveryUse best practices for success Choose the right vendor</p></li><li><p>If youd like our white paper on evaluating collaboration, please leave me your business card.Signup for your free trial at www.socialtext.comEmail me if you have any questionsalan.lepofsky@socialtext.comFollow @SocialtextPhoto Credit: http://www.flickr.com/photos/neonman/2693639551/</p><p>**Used under creative commons: http://www.flickr.com/photos/upyernoz/2149312640/</p><p>Recording and sharing information is not new.People have been doing it since the start of time. Passing down stories, recording histories.</p><p>The original methods were difficult, time consuming, and did not reach many people.</p><p>What has changed are the tools to create and edit, and the audience reach of the information.</p><p>Slow. Difficult. No room for error. No edits.</p><p>From wikipedia: http://en.wikipedia.org/wiki/Woodblock_printingThe use of round "cylinder seals" for rolling an impress onto clay tablets goes back to early Mesopotamian civilization before 3,000 BCEWoodblock printing 200 CEMovable type 1040Printing press 1439</p><p>*Image used under creative commons: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg</p><p>Modern tools allows mass production and distribution of information.</p><p>Movable Type and Printing Press</p><p>Johannes Gutenberg - http://en.wikipedia.org/wiki/Johann_GutenbergJohannes Gensfleisch zur Laden zum Gutenberg (c. 1398 February 3, 1468) was a German goldsmith and printer who is credited with being the first European to use movable type printing, in around 1439, and the global inventor of the mechanical printing press.</p><p>in 1999, the A&amp;E Network ranked Gutenberg #1 on their "People of the Millennium" countdown, and in 1997, TimeLife magazine picked Gutenberg's invention as the most important of the second millennium</p><p>*Used under create commons: http://www.flickr.com/photos/seychelles88/361468916/</p><p>Tools like the typewriter brought the creation of content to the individual level.</p><p>*http://www.flickr.com/photos/mbg_photos/2243112618/</p><p>However, at this point things were are still too solo, too individual.</p><p>Hard to edit, update</p><p>Essentially little collaboration</p><p>*Photo attribution: http://www.flickr.com/photos/cayusa/2051756510/</p><p>The PC, software, and the web enable people to share*Personal - New tools enabled you to automate the creation of content.Spreadsheets replaced calculators, word processors = typewriters, and presentations=overhead foils.</p><p>Targets all of the new content was shared, but at defined recipients. We live by the To and cc. Chats are directed at the person you want to speak with.</p><p>Open everyone benefits. Everyone has access. Company has a memory. Twitter is IM inside out.*CC attribution: http://www.flickr.com/photos/druclimb/370334116/Everyone is talking about 2.0. Web 2.0. Business 2.0. Blogs. Wikis. social networks.</p><p>What are all of these things? What do they mean to you, and your business?*Used under creative commons: http://www.flickr.com/photos/clappstar/178050837/*Used under creative commons: http://www.flickr.com/photos/pgoyette/2819175465/*Used under creative commons: http://www.flickr.com/photos/pbo31/161536153/</p><p>2.0 provides a voice, and people want to be heard</p><p>Getting feedbackGetting ideasBuilding reputationEstablishing credibility*Used via creative commons: http://www.flickr.com/photos/gorillaradio/494169708/</p><p>Internally, externally.</p><p>The line is blurring, firewalls are coming down*Used under creative commons: http://www.flickr.com/photos/e3000/1561440998/</p><p>ListeningParticipatingLeveraging others</p><p>I found it there vs. Not created here</p><p>*Used with permission from the author: http://www.flickr.com/photos/flibble/141488358/*Used under creative commons: http://www.flickr.com/photos/jbalazs/724615669/*Photo attribution http://www.flickr.com/photos/laffy4k/367822192/Photo attribution http://www.flickr.com/photos/wheatfields/116810137/Photo attribution http://www.flickr.com/photos/salendron/947936275/</p><p>1. ATTENTION: How do you currently surface what deserves your attention? 2. COLLABORATION: How do you collaborate today, to create content, intelligence? 3. RELATIONSHIPS: How do you find experts and build relationships with them? </p><p>Attention: (Dashboard)Our lives are filled with so much information, people are looking for ways to simply the flow of content, and filter the items that require their attention.Aggregation dashboards, or personal start pages allow you to combine the business and personal information most important to you in a central place.Coordination bringing together (aggregating) multiple sources of information into a single place allows you to coordinate a project, even when this content comes from multiple systems. Reaction surface the items that require your immediate attention. (My Conversations)</p><p>Collaboration: (Workspace)Information at the heard of Soicaltext is our world class wiki, where people work together to create content.Participation working as a team, in a central place, editing and adding comments, is more effective than email volleyball.Distribution creating content is just the start, making sure others can benefit from it, that is the key.Contribution</p><p>Connection: (People)Relation forming relationships with your colleagues to create informal social networks. Location finding subject matter experts, or people that have specific attributes (tags) or experiences. Extension moving outside your firewall, to connect with partners, customers, even competitors.</p><p> *Image used under creative commons: http://www.flickr.com/photos/edutorres81/2686571658/</p><p>This isnt EmailSharepointWiki with no socialSocial with no wiki</p><p>Creative commons: http://www.flickr.com/photos/svenstorm/506993098/*which takes me to the wiki page.</p><p>At the heart of Socialtext 3.0 is a best in class wiki,which Socialtext has been developing and innovating for more than five years.</p><p>Revision History allows me to track all the edits made to this page, displaying who made them, and when.</p><p>Next to Revisions, is a button for "Watch".</p><p>This allow me to mark a page as a favourite, and this page will now show up in the "Watch List" view for this Workspace.</p><p>I can access my personal Watch List at any time from the menu here at the top.</p><p>*Here all comments are displayed in order, allowing everyone's collective feedback to be seen, and acted upon accordingly.</p><p>No one comments are lost, and everyone's insight helps shape the final version.</p><p>Also, if anyone knew comes along, they can benefit from this conversation, and participate in it, instead of the information being locked away in the inboxes of specific recipients.</p><p>When I click the Comment button, the comment editor opens below the last comment, allowing me to enter text, pictures, tables, links, etc.</p><p>We can see that Dawn wants to make sure that engineering is involved.</p><p>I've let her know that I've contacted Carol, our VP of Engineering.</p><p>Carol has responded, indicated that she has assigned this project to Matthew.</p><p>Interesting. I've never worked with Matthew before, and I don't who he is.</p><p>But with Socialtext, I can easily find out!</p><p>All I have to do is click on Matt, which takes me to his profile in Socialtext People.*Image used under creative commons: http://www.flickr.com/photos/brent_nashville/2899809814/*****Photos used under creative commons: http://www.flickr.com/photos/curious_zed/500646353/*Used under creative commons: http://www.flickr.com/photos/smedstad/2350721991/*Used by creative commons: http://www.flickr.com/photos/mattholt/303093415/*Used under creative commons: http://www.flickr.com/photos/ppdigital/2054989998/</p><p>choose the right tool for the job. Does it have the right amount of features. Not too many, but not too few. The same tool is not right for all jobs, so you want a platform that is flexible</p><p>*In the flow.The most effective tools are available in the context of the way you work.</p><p>Creative Commons: http://www.globalsecurity.org/military/systems/aircraft/images/f-16_hud_020410_09.jpg*Used via creative commons: http://www.flickr.com/photos/si/2940588/*Define clear goals and have measurable targetsStart with select core functions, each with a small number of highly invested participants Build out a structure, and pre-populate so its use and appeal are intuitiveEnsure executive sponsorship</p><p>Creative Commons: http://www.flickr.com/photos/gareandkitty/276471187/</p><p>*Used with permission of the owner: http://www.flickr.com/photos/96614226@N00/1440890211/*Structure Is Important.Build a foundation.</p><p>Creative commons: http://www.flickr.com/photos/mureena/505835150/*Used via Creative Commons: http://www.flickr.com/photos/nacaseven/1329827654/*Introduce useful tools and the culture will follow</p><p>Used under creative commons: http://www.flickr.com/photos/barwell/67989987/*Used under creative commons: http://www.flickr.com/photos/shawdm/820926627/*Introduce useful tools and the culture will follow</p><p>Creative commons: http://www.flickr.com/photos/jolives/2806752245/*Image used under creative commons: http://www.flickr.com/photos/jeffweston/2572155331/</p><p>Choosing the right vendor</p><p>SeamlessSecureManageable</p><p>*Used under create commons: http://www.flickr.com/photos/tcanales/2600939763/*Used under creative commons: http://www.flickr.com/photos/zebble/6080622/*Used under creative commons: http://www.flickr.com/photos/fornal/385054886/*Used under creative commons: http://www.flickr.com/photos/karen_mcallister_photography/2038880243/*Image used via creative commons: http://www.flickr.com/photos/neonman/2693639551/*</p></li></ul>