Consumerization of the Enterprise (Subscribed13)

Consumerization of the Enterprise Rick Marini Founder & CEO

My Background

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Serial entrepreneur in Silicon Valley for the past 14 years. Founder 4 companies: Tickle, SuperFan, BranchOut, Talk.co.

Founded Tickle in 1999, sold to Monster for $100M in 2004. Founded BranchOut in 2010 -‐ raised $49M. Grew to over 30M registered users and over 800M total profiles. In the next 2 weeks, launching Talk.co providing “real-‐Rme chat with co-‐workers”. Free app on iOS, Android and desktop. In beta today for free as BranchOut.

The world is Mobile

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The world is moving has moved to mobile. Mobile devices have fundamentally changed the way we work and play.

In 2011: sales of smart phones exceeded sales of PCs (487M vs 414M). In 2013 projecRons: 1.9B mobile devices vs. 315M PC’s. (Gartner Report) The average U.S. user carries 3 mobile devices. (Sophos Survey).

Mobile @ Work

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81% of U.S. employees use personal devices at work. (Harris InteracRve)

Sales & MarkeRng teams are migraRng to tablets and iPads. Salesforce sales reps all use iPads for sales calls. Larger enterprises are embracing BYOD. 75% of BYOD-‐supporRng enterprises had over 2,000 employees, 46% had over 10,000 employees. (Good Technology report)

BYOD

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Users prefer to work with a notebook, tablet or smartphone that they carefully chose to fit their own requirements over a device selected according to a set of corporate IT guidelines. User adopRon trumps IT. A year ago, Dropbox was the devil to IT bc of security concerns, lack of control, confusion of personal/prof mixing of files and storage.

Now, aher massive adopRon of Dropbox, IT is forced to make it work. Dropbox also addressed many of the concerns through it’s Dropbox for Teams service.

Adapt or Die

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The enterprise sohware world has long been a stronghold for unairacRve, frustraRng products.

Technology is happening at the consumer level first, ohen on mobile. Enterprise sohware must be re-‐designed to fit the new paradigm of mobile phones and tablets. Developers must re-‐think enterprise offerings to appeal to users who are accustom to great design and intuiRve UI from sites like FB, Twiier, Google, etc.

Business Class

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For airlines, Business Class is an upgrade but in the world of sohware, Business Class (enterprise) means poor design and non-‐intuiRve UI.

Users are starRng to require good design and intuiRve funcRon as a necessity -‐ instead of an added value. On mobile devices, that requirement is even stricter.

Startups, ahead of larger orgs, are now applying best-‐in-‐class lessons learned from the consumer Internet and applying them to enterprise/B2B products.

Disrup?on

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Enterprise products done right: Dropbox, Box, Evernote, Asana, YouSendIt, Zuora and big guys like Apple and Google.

As these consumer-‐driven lessons conRnue to creep into the enterprise sohware world, there is a huge opportunity for startups to disrupt the status quo.

Talk.co

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Talk.co will launch in the next 2 weeks. The service will allow “Chat for co-‐workers” in a safe, secure environment. It’s like “WhatsApp for professionals” (not personal).

Talk.co will allow for a free trial period and then once enough people in an organizaRon are genng value from the service, we will add subscripRon payments.

Timing on subscripRons could be Rme-‐based or based on # of users. Talk.co will rely on Zuora to power our subscripRon plaporm.

Q&A

Thank You