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Consumers In A Global Economy
By: Krishna PolasaniPOB
3rd period
Decision Making Process for buying a Car
• Identify your needs or wants: Luxury cars• Know the choices available: Lexus, Mercedes,
and BMW• Determine your desired satisfaction: Lexus• Alternatives: Mercedes and BMW• Decision: Lexus
Decision Making Process for Buying a Cellphone
Identify Needs and wants: Texting, smartphone, games, and a music player
• Know the choices available: Iphone, LG Vu, and Samsung Instinct
• Determine your desired satisfaction: Good phone for the money
• Evaluate Alternative: Good phone but costly for the phone• Final Decision: IPhone
Discount Stores
• Olive Garden • Walgreens• Blockbuster
Department Stores
• JCPenny• GameStop• Abercrombie
Specialty Stores
• Best Buy• Home Depot• Office Max
Impulse Buy
• Impulse buying is the opposite of spending time and effort and buying too quickly.
• Examples that I impulse buy is clothes, video games, and food.