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This presentation was given by Colin at the Content is King Conference in the Guinness Storehouse. The topic is the creation of video content for the web.
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HELLO.
HOW TO MAKE A WINNING VIDEO.
http://www.youtube.com/watch?v=z2BgjH_CtIA
HOW TO MAKE A WINNING VIDEO.
http://www.youtube.com/watch?v=rHZUPJji6w8
HOW TO MAKE A WINNING VIDEO.
http://www.youtube.com/watch?v=tbLPMwCkRT4
HOW TO MAKE A WINNING VIDEO.
http://www.youtube.com/watch?v=4-94JhLEiN0
HOW TO MAKE A WINNING VIDEO.
http://www.youtube.com/watch?v=dMH0bHeiRNg
STORY.
STORY.
http://www.youtube.com/watch?v=2lXh2n0aPyw&
STORY.
https://www.armyjobs.mod.uk/startthinkingsoldier/Pages/Default.aspx
REUSE & TIMING.
http://www.youtube.com/watch?v=JMHK9gPdClo
REUSE & TIMING.
http://www.youtube.com/watch?v=JMHK9gPdClo
REUSE, TIMING & EASY TO SHARE.
http://www.speechbreaker.co.uk/
INNOVATE.
http://awards.akqa.com/Awards2009/iab/HotSpot_Player/default.html
PRODUCTION VALUES.
http://www.cinema.philips.com/
KNOW YOUR CHANNEL.
1. CONTENT (NOT ALWAYS KING!) - SHORT / FAKE / SHOCKING
2. GET ON THE MOST VIEWED PAGE
3. TITLE OPTIMISATION
KNOW YOUR CHANNEL.
KNOW YOUR CHANNEL.
4. THUMBNAIL OPTIMISATION
5. TALK WITH YOURSELF
6. TAG
7. MONITOR
8. KNOW FUNCTIONALITY
KNOW YOUR CHANNEL.
http://www.youtube.com/watch?v=QyQ1W5GD6D8
KNOW YOUR CHANNEL.
http://www.youtube.com/watch?v=Elo7WeIydh8
KNOW YOUR CHANNEL.
HOW TO MAKE A WINNING VIDEO.
1. ENGAGE PEOPLE WITH YOUR STORY
2. RE-USE, BE TIMELY & EASY TO SHARE
3. INNOVATE
4. DON’T FORGET PRODUCTION VALUES
5. KNOW YOUR CHANNEL
THANKS...I’M ON TWITTER @ZOODIGITAL