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Convergence Culture
By Carmella Dillman
The Impact Media has on
Today’s Society• Participatory Media Outlets:– Twitter– Facebook– YouTube– Wikipedia– Podcasts– Blogging– Etc.
• National News Outlets: – National Public Radio (NPR)– NBC, CBS, ABC, Fox– CNN– MSNBC– Etc.
Social Media• Media outlets are constantly trying to
be heard. –Most national news organizations can be
followed on Facebook, Twitter, Myspace, etc.
– Even universities need to stay on top of their social media:
Importance of Social Media…Why would an organization benefit from Social Media Outlets?
The Impact Today’s Media Has on Politics
January 19, 2004, Howard Dean gave an enthusiastic “Byaaah” toward his race for
presidency and with the help of convergence culture, it led to…
Even Wikipedia Noted this Event…
Search the term “Howard Dean Iowa”in the popular online
news site, the “Huffington Post”
and this is the 10th result.
How Would this Event Have Unfolded in
… say … 1904?
Would Theodore Roosevelt still be our 26th President if we could
publicize every comical comment he made through late night
programming, and then access them for years to come on YouTube, Wikipedia and Huffington Post?
Convergence Culture and the Film, Music and Publishing Industries…
• iTunes & Windows Media Player– Podcasts– Movies– TV Shows– eBooks– And of Course…Music
• eBooks– Kindle– Sony Reader– Apple iPad
iTunes is an access point for almost all of the consumer’s desired media outlets, including news; televisions shows; albums, including hidden tracks and extras; movies for rent or to buy; free podcasts covering a very wide variety of participatory culture; and much, much more.
Books…meet the digital world:
And on, and on…
Since the invention of the internet, media convergence has had an increasing amount of impact on today’s society. This impact will seemingly continue to be more and more important as the technology advances.
Soon, consumers will own televisions with 3-D technology, computers will contain facial recognition software, and technologies will exist that are unheard of, even today.
Libraries are forced to maintain a grasp on the challenges posed by new media to advance and keep their niche in this ever-changing world of convergence culture.
