Learning .How to Fail:Lean StartupJustin Pirie
@[email protected]
Copenhagen28th November 2011
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Entrepreneur: 10+ years
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Email Archiving
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Email Continuity
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How the ProblemUsed to be Solved…
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What do Users Get?
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Learning .How to Fail:Lean Startup
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What’s the Aim?
cliff1066™
jeffc5000
Stop Failure
I have won and lost
spaceyjessie
sean dreilinger
A human problem…
Paolo Camera
We want to change, learn
sean dreilinger
Sometimes with help
Ben McLeod
Often it hurts
Education isn’t magic. Education is the wisdom wrung from failure.
…people learn how to get it right by getting it wrong again and again.
Who’s here today?
cheesy42
Why do People do it?
quinn.anya
Self Mastery?
pasukaru76
Change the World?
rondostar
Understand what motivates you
Ev0luti0nary
kurichan*
Mitigate your reality distortion field
Ronan_C
Where to Startups come from?
Daniel Mohr
Founders ideas
Gueorgui Tcherednitchenko
+ Experience
Will Scullin
Becomes “the plan”
jeffc5000
9/10 Startups Fail
bcymet
58 ideas to 1 Success
annethelibrarian
66% of Successful Changed Plans
What did they
start as game!
kurichan*
Don’t be fixed to your vision
Capture Customer Value
Joe Shlabotnik
jeffc5000
Why do Startups fail?
Matthew Burpee
Lack of Customers
If you build it, they will come
Fallacy #1: Problem is known
Fallacy #2: Solution is known
wwarby
Result: Costs are Front Loaded
andrusdevelopment
BOOM!
army.arch
Lean Startup: NOT about having a better plan
er1danus
It’s about finding a path to a plan THAT WORKS
Joi
A Human institution designed to create a new product or service under conditions of extreme uncertainty
paurian
Until now- it’s been intuition
EOI Escuela de Organización Industrial
So people looked for “Experience”
NASA's Marshall Space Flight Center
Lean Startup:Stress Testing Process
Lean Startup is a rigorous process for iterating from Plan A to a Plan that works
The Goal of a Startup is to Figure out the right thing to build
niznoz
Ah Ha!An Idea = Hypotheses
trochim
Lean Startup:Tests your Vision(read hypotheses)
Nevada Tumbleweed
To give you FOCUSRight Actions, Right Time
Annie Mole
Lean is a MIX of Techniques
Californian Em
MiG 15- Technically superior
Destinys Agent
F-86 beating MiGs
andrusdevelopment
Why?
Boyd: Maverick Pilot, Investigates
Result: OODA Loop
ckowalik
Mix in TPS- Lean Manufacturing
SteveMcN
Harness the KnowledgeAnd Creativity of Workers
RosieTulips
Use Smaller Batches
Just in Time Production
William Toll
Acceleration of Cycle Times
Вεη
Lean Manufacturing = Removing Waste
Lean thinking defines value as providing benefit to the customer- anything else is waste
Eric Ries
The Lean Startup Loop
David Wulff
Build
Henry Ford: Engineer
Tom Raftery
Terry Wha
Perfecting the Engine
Before adding fuel
tnarik
Too many plans look likeRocket Launches
NASA's Marshall Space Flight Center
Focus on Learning
Learning is measure
andrusdevelopment
Number of Iterations Beats Quality
sashamd
Find the most effective way tovalidate your hypothesis
RaeA
Minimum Viable Product
LostInInaka
If You’re Not Embarrassed:You’ve Waited Too Long
toffehoff
In a Great Market: The Market Pulls the Product Out
originallittlehellraiser
Before Launch: the 40% Test.Are <40% Very Disappointed?
lovely fig rolls
Pivoting?
Phillie Casablanca
Change of Direction:Based on Validated Learning
http://startup-marketing.com
Startup Pyramid:Nail it before you Scale it
Focus on Verifiable Hypothesis
http://www.ashmaurya.com
Become Metrics Obsessed
Or a metrics Pirate
Or Become Politicians andSalespeople
wwarby
Lean Startup is Not Cheap…
jeffc5000
Lean is not about failing
Warren D
It is Iterating FAST
David Wulff
Build on Solid Foundations
True Startup Productivity is Systematically figuring out the right things to build
Eric Ries
Thanks!ReachOut andConnect
Justin [email protected]@mimecast.com
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