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CREATING EFFECTIVE PRESENTATIONS

© 2008 PowerPoint Bureau. All rights reserved.

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Effective Communication

Visual Thinking

Breaking “it” Down

Putting “it” All Together

References


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effective communication


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What’s ahead...

Four Main Goals of Communication Keys to Effective Communication How to Know You’re Communicating Effectively


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"You can't not communicate. Everything you say or do or don't say and don't do sends a message to others.“

– John Woods


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The Four Main Goals of Communication


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Inform


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Request a specific action


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Persuade


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Build relationships


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Keys to Effective Communication


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Know Your Subject Matter


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Know Your AudienceKnow Your Audience


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Know Yourself


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Develop a Theme


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Prepare Your Script


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Select the Proper Visual Aids


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Prepare a Story Board


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Produce the Visuals


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Rehearse – Rehearse - Rehearse


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How to know when you are communicatingeffectively


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visual thinking


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What’s ahead...

What is “visual thinking?” Deadly Sins of Visual Presentations


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Visual thinking?


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Visual thinking refers to a group of generative skills that, when practiced with rigorous discipline, results in the production of novel and original graphic ideas.


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When you communicate clearly, people understand. When they understand, they make decisions which

lead to actions and create results. 1993-2007 XPLANE Corp.


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SOME DEADLY SINS OF VISUAL PRESENTATION


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The Illegible Image


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The Useless Image


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The Overly Complex Image


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Chart Junk


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Chartoons


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Ransom Note Design


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Calico or Crazy Quilt Graphics


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Mixed Visual Metaphors


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breaking “it” down


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What’s ahead...

Simple steps Short suggestions Decent images


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Communication is about the transfer of emotion…


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Tell your audience what they need to know


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Tell a story…but not “War and Peace”


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Make – and use – cue cards


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Use consistent design standards – make slides that reinforce your words, not repeat them


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Create a leave-behind


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Create a feedback cycle


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FOCUS ON CONTENTFOCUS ON CONTENT


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Bullets kill.


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No cheesy transitions, dissolves, goofy sounds, etc.


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Don’t use handouts of your slides


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Choose a plain font and stick to it


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Minimize text per slide


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Use font sizes large enough to view from anywhere in the room


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try NOT to use fonts smaller than 28


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Choose a consistent background and keep itthroughout the presentation


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If you want a different background it should be used to bring attention to ONE slide


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Choose one type of transition (this is not a movie)


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Use complementarycolors

(colors that are opposite on the color wheel)


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… if you do it right, every time they think of what you said, they’ll see the image (and vice versa).

Seth Godin


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Stephen Eggleston, “The Key Steps to An Effective Presentation”, 2006“Really Bad PowerPoint”, Seth Godin’s Blog, January 29, 2007

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Creating 1210342742950930 9