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Cutehacks is a small company making it's living from apps. How do they do it ?
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Creating Apps ForA Living Tales From The
Trenches
Marius Bugge Monsen
Qt developer (2002 - 2010)Co-founder of Cutehacks
Know whereyou’re going...
You
App Store
?
You
App Store
? Customer
“Ve vant ze money, Lebowski”Nihilist, The Big Lebowski
You
$$$
?
You
App Store
? $$$
Store?
Market?
Catalog?
Apple App Store
Google Android Market
Nokia Ovi Store
Intel AppUp
Windows Phone 7 MarketplacePalm App Catalog
BlackBerry App World
GetJar
Amazon App Store
Wholesale Application Community
3%
36%
13%17%
27%
4%
Windows Mobile Symbian Apple RIM Android Other
Worldwide Smartphone Sales 1Q11. Source: Gartner, May 2011
Them30%
You70%
Revenue Share
€0
€25,000.00
€50,000.00
€75,000.00
€100,000.00
Simple Branded Advanced
iPhone Android BlackBerry iPhone + Android
Based on numbers from Golden Gekko (www.goldengekko.com), 7 September 2010
Cost of App Development
• WebOS (and other WR platforms) - similar to iPhone
• Symbian - ~30 % higher
• Java ME - similar to Android
• Qt - similar to Android
$0
$2.25
$4.50
$6.75
$9.00
Average App Prices
Windows Marketplace for Mobile Nokia Ovi Store Apple App StoreBlackBerry App World Google Android Market
Distimo (www.distimo.com), December 2010
• Deutsche Bank and Apple data, June 2010:
• ~25% of downloaded apps are paid
• Average developer earnings per paid app: $700 per month
• Earnings distribution is very top heavy.
You
$??
?
The Anatomy of aCustomer Project
You
App Store
? Customer
Sell
Sign
Develop
Test
Package
SubmitWait
Support
SellSign
DevelopTest
Package
SubmitWait
Support
DevelopTest
PackageTest
Test
Package
WaitWaitWait
SellSign
Wait...
Fundamentals of Sales:
No-one ever calls you.
• Contract
• Statement Of Work
• License Agreement
• Delivery Date(s)
• Payment
• The Customer buys
• Time
• Knowledge
• Lower cost
You
App Store
? $$
Getting There
You
App Store
!
Register Certificate Package Submit
• Online Form
• Dead Trees / Fax
• Company (?)
• Tax Number
• Bank Details
Register Certificate Package Submit
• Development
• Publishing
Register Certificate Package Submit
• Signing
• Unique id
• Bundled resources
• Languages
• Icon
Register Certificate Package Submit
• Package
• Icon
• Description
• Screenshots
• Target Devices
• Target Countries
• Languages
• Price
• Support Contact Information
• Export Restrictions
Register Certificate Package Submit
Questions?
Thank you!
Image credits:“Stuck in Customs” on flickr
