Creating New Payforit Business Models

James Harrison

UK Country Manager

Oxygen8

• How do you use Payforit to get your product working for

all mobile consumers?

• How do you drive mobile consumers to your site or

service?

• Do customers feel safer with a standardised payment

facility?

Aim

• Introduction to Payforit

• The Marketplace

• Consumer & Merchant Benefits

• Getting Started

• Tips for driving consumers

• UK Case Study – Paymins

• Consumer Confidence

Agenda

Overview

Payforit is an easy way for consumers to pay for digital

products and services via their mobile phone where

consumers do not need a credit card or membership to

pay for your goods online. Charges are applied directly

to their mobile phone bill giving an effective substitute

for other payment solutions.

With access to approximately 52 million UK

mobile users, internet based Merchants should

seriously consider Payforit as part of their

eCommerce and mCommerce strategy. (payforituk.com)

8 million people in the UK access the Internet

from their smartphone every day. There are 23

million smartphones in the UK – almost 50%

of all mobile phones. (newmediatrendwatch.com)

The Marketplace

Benefits to Consumers

• Convenient - No registration required & low friction

• Easy to use - ‘Click and buy’ purchasing without receiving

multiple SMS billing messages

• Easier Opt in Services - An SMS from the end user’s

handset is not needed

• The ability to offer personalised browsing experiences

through user tracking

• Full Ubiquity - Accessible everywhere

Benefits to Merchants

• Opens up new marketing channels - Unique identifier

• Enhanced conversion rates of mobile site purchases

• Flexible Pricing - You can bill at a range of tariff points

through a single account

• Robust payment interface - Guaranteed payment no

partial payment or out of credit re-billing

• Session billing - Enhanced user experience i.e. gaming

• Spontaneous purchases - Driving incremental revenue

• Reduced customer care costs

Getting Started

• Choose the right provider

• Understand the benefits

• Understand the best practices for making sure customers

complete a payment

• Utilise the embedded HTML5 based payment iFrame in V4

• CRM and data management

• Optimise your website

– Separate website

– Dynamic website

• Mobile marketing

– Mobile Search Engine Marketing (SEO & Pay Per Click)

– Social Media

– SMS / Email

• Offline advertising

Tips for driving consumers

Paymins Case Study

1. Payment Processing • Mobile operator relationships

• Monthly payouts to artists

• Fraud management

2. Digital Distribution • Secure online storage of content

• Fast delivery of content to

customer

• Highly scalable cloud

infrastructure

• Advanced reporting & analytics

3. Customer care• Support

• Regulations/Compliance

• Refunds/chargebacks

1. Enter Number

2. Receive SMS

3. Enter PIN

4. Transaction Complete

Single Click: Operator and phone number are automatically

identified. A frictionless checkout experience means more

revenue

Consumer Confidence

Security and fraud concerns are the main barriers preventing consumers

from adopting mobile payments (pymnts.com):

• Payforit is the most secure way to buy goods and services online

• No need to provide your bank details, credit card

• No possibility of your billing information being passed on to other

companies and unauthorised charges added to your phone bill

• Trusted Branding - The association of the Payforit logo encourages

confidence consumer purchasing

• Full pricing transparency makes it clear

• Key terms and conditions available before purchase

Mobile Payments now

accessible and ready to drive

incremental revenue for your

business…