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Creating systems and processes that provide the framework for rapid growth.
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Creating systems and processes that provide the framework for
rapid growth.
GarethKnighthttp://wedo.co.uk/
Hello, and thank you ;-)
The Dream.
Let's do some sense checking:
Ecomm / SaaS / App / Service provider ?Age of business?
Number of people?
Some context
I’m a zoologist. I see ecosystems everywhere.
Wedo
2 Yrs in @PassionCapital space @whitebearyard.Now in Oval & Store in Colchester.
1 to 4 in 2 yrs.4 to 8 in 9 months.
8 to 40 people in 24 months.
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This is what I’ve learntthus far.
Systems & automation are the
lever for sustainablegrowth.
This talk is split into 4 parts:
1) The ”Framework”2) Opportunities3) Examples4) Do’s and Don’ts
Maslow’s Heirarchy of Systems for Startups.
Or, a framework of sorts.
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Increase visibility
You need to see where you’ve been and where you’re going.
Data capture for this is time consuming.
Reduce friction
Friction is anything that slows you down.Identify, then get rid of it.
Create leverage
Figure out processes that can be offloaded to more junior people. Thenoffload.
Save time
Front to back.
Examples: reporting weekly.
processing orders.processing accounts.
updating / editing data.deploying to production.
adding products / data / features.
Optimise team
Move away from manual work. Encourage thinking and problem solving. Give opportunies for
career growth.
Always Be Nimble
Speed is your weapon in early stages.
Opportunities for Systems
Communication
Understand difference between idea, project, task, information, data & wisdom. Use right tool for
each.
Elimination of reliance on email.
Rely on email at your peril. Focus on execution and reducing friction between tasks.
File Sharing
X Drive?Just use Dropbox for Business.
Until you get too big for it, then buy a NAS.
Workflow
Use central system fit for purpose.
Asana.
Data
Every piece of data is just a field in a database.It can be retrieved, pivoted, looked up, compared,
sliced and diced.
Recruitment
150 – 300 cv’s per hire.Hiring process & system with rules.
Reporting
What needs extraction?What can be automated?
Google Docs & GA + GeckoBoard
Infrastructure
The days of manual serverbuild& config are over.
Speak to Jon Topper @ Scale factory.
Accounts
Manual >Magento>Xero>BrightPearl> ?
ERP
Magento > BrightPearl > ?
B2B Sales
Process? SaleForce?
Use the Cloud
It’s a Cliche, but…
Google: Mail, Calendar, Docs, Wiki
DropBox/ AWS / Trello/ Asana / TeamGantt /wpTeamsite / Magento/ BrightPearl / Desk.com
Workable / GoSquared / Geckoboard / MixPanel / Optimizely / CrazyEgg
Some (painful) examples
One Team, One Dream
The introduction of new systems means change. People generally resist change.
One Click Deployments
Not just code. Entire platform as a Service.
The Recruitment Funnel.
Email > Desk.com > Resumator > Workable
Do’s, Don’ts, Gotcha’s
Do set boundaries
Do train your team to think in systems, not absolutes.
Do use KPI’s to measure system performance.
Set baselines and warning bells.
Do pick your KPI’s carefully
Do give team ownership of KPI’s. Give them autonomy.
Teach them cause & effect.
Do use traffic lights to highlight problems.
Do dig into your numbers
Do review your team decisions, but let them own the outcomes
Do remove ambiguity: the data doesn’t lie.
Do ask: How can we automate this? How can we move faster?
Read ”The Checklist Manifesto”.Do use checklists for
consistency. Train your team to do the same.
Don’t make assumptions
Don’t re-invent the wheel.
Don’t try to own your own infrastructure
Each point of scale requires different systems.
Peoplewillreachtheirlimits.
Peopleare the hardest to systemetise.
Hire slow, fire fast.Attitude over aptitude.
It takes time. It really does.
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Thankyou!
GarethKnight@oneafrikan
http://wedo.co.uk/http://oneafrikan.com/