Creating unique interactive tv services

with the help of social tv initiatives

Zack Dugow, Founder and Chief Executive Officer, Insticator

Social TV

insticator.com

Why Social TV?

Broadcasters,Brands andPublishers

← are lookingfor new ways

to interactwith

Social TVProvides the platform both

have been looking for.

want to build deeper connectionswith viewers

←Fans

Sports

Shows

insticator.com

Social TV Life cycle

The Social TV goal is to be an addictive and sticky experience that drives repeat engagement and deeper connections with the content to monetize that viewer in more ways.

Watch

EngageShare

Chat & Compete

Including gaming elements that are synonymous with your content.

Gamification

Its all about tracking specific actions, setting goals and

challenges. What are the KPIs?

Gamification & Social TV

Getting the acknowledgement of your progress, improve

yourself.

Gamification & Social TV

Motivation through digital and social rewards.

01. Gamification

Identifying Game Elements:

Points, Levels, Resource Collection, Quests, Avatars,

Progression.

01. Gamification

01. Gamification

How do we introduce these

game elements inthe tv-watching

experience?

Through the Multi Screen Experience.

It gives networks a new way to deliver content, it gives advertisers a

meaningful touch-point by which to contact viewers, it gives viewers an enhanced social experience with the

content they care about.

Multi Screen Approach

Example AMC Madmen - Custom Fan Games and Competitions

Talking Dead

Custom Gamification Providers-Badgeville-Bunchball-Bigdoor

Custom Social TV Experiences

insticator.com

Out of the Box Solutions Out of the Box Solution Goals

• Empower meaningful experiences in your digital assets

• Provide an integrated, seamless experience.

• Support the initiative with your social community (Facebook - Twitter)

• KPI’s measured

Out of the Box

Insticator

insticator.com

Social TV initiatives that help Monetize

Your Content.

Your Viewers Passions.

With every click that occurs in the Insticator embed, we serve content related advertising

Insticator’s easy-to-embed technology helps your viewers engage more with the content they are passionate about.

insticator.com

More StickinessMore ImpressionsMore EngagementMore FunMore Revenue

The Benefits

Simple to create Interactive TV experiences

�THE ADS

Trivias by Insticator.com. Create your own embed Ɔ

£ Sign-up ­ ¬ Ŭ

Divergent

In the 2011 novel "Divergent",

where is Uriah's snake tattoo

located?

9

Play v.s.mode now!

Molly20pts p

Around His Forearm

On His Chest

Behind His Ear

On His Shoulders

insticator.com

Green bay Packers

The green Bay Packers, whenever they play, presently play their home games at the following venue:

7

Trivias by Insticator.com. Create your own embed

Allan M.100pts

Russell900pts

Log-in Share Tweet Share

Green bay Packers Leaderboards.

Weasel

Allan

Andrew

Chris

You

Simm

3,570 Pts

2,390 Pts

1,820 Pts

125 Pts

2,008 Pts

33 Pts

1

2

3

4

5

6

7

8

Boards Chat

Stuart 10 Pts

Jamie 5 Pts

County Stadium

Miller Park

Quallcom Stadium

Lambeau Field

Simple to create Interactive TV content experiences

Connecting with the Viewer

01. Gamification

insticator.com

The Impact — Connecting with the Viewer (Kristen)

Kristen loves Game of Thrones, Orange is the New Black, Madmen and the Vampire Diaries. She spends more of her time watching the content that provides a multi screen experience that is stickier for her. She likes content experiences that are deeply engaging, rewarding, exciting, or memorialized.

She wants her communities to recognize her

Kristen wants Progression by being able to grow within the

communities she loves and be given a sense of achievement

earning status and social validation.

Progression

The Connected Viewer

insticator.com

What Connected Device Owners are Doing While Watching TV

84% of Mobile Owners use devices while watching TV (100% growth over the last 2 years)

80%

70%

60%

50%

40%

30%

20%

10%

0%

Surfing the Web

Watching Certain TV Program

Because of Something

Read on Social Media

Shopping CheckingSports Scores

Looking Up Info on Actors,

Plot, Athletes,

etc.

Emailing / Texting Friends

About Program

Discussing TV Programs on Social Media

Buying a Product / Service Being

Advertised

Voting or Sending

Comments to a Live Program

Tablet.Smartphone.

insticator.com

TV + Social = Boosts Ad Impact

60%

50%

40%

30%

20%

10%

0%

TV OnlyViewers

TV x SociallyEngaged Viewers

TV OnlyViewers vs.

No Recent TV

TV x SociallyEngaged Viewers

vs. Recent TV

TV OnlyViewers vs. No Recent

TV

TV x SociallyEngaged Viewers vs.

No Recent TV

*Socially Engaged = Users defined as people who used social media while watching TV Source: Millward Brown Digital / KPCB

Ad Recall(% Lift)

Brand Favorability(% Lift)

Purchase Intent(% Lift)

Synchronization of shopping on Multi Screen in realtime with the broadcasts

insticator.com

The Opportunity

30%

25%

20%

15%

10%

5%

$120

$100

$80

$60

$40

$ 20

Desktop. Advertising. Mobile Advertising.

6 hrs.

5 hrs.

4 hrs.

3 hrs.

2 hrs.

1 h.

Watching Live TV

TV TV + PC +Phone

TV + PC + Phone+ Tablet

Global Digital Advertising, 2008 — 2014 More Screens = Consumers get more content in lees time.

2008 2009 2010 2012 2013 2014

5 Hours of TV Screen Media

=4 Hours of content

+ 1 Hour of

Commercials

5 Hours of TV Multiple Screen

MediaSmartphone (35%) + TV (27%)

+ Tablet (12%)

=> 5 Hours of

content

Average time spent per Day(US Demographics)

500

400

300

200

100

Average Minutes per Day Engaging with the Olympics before and after by device.

259 Min

50 Min

268 Min300 Min

59 Min51 Min

37 Min40 Min

55 Min

367 Min

Browsing the Internet

Watching Time-Shifted

TV

Sour

ce:

TV + PC

Interact with viewers on social media, comment on what’s

happening live, and encourage participation in polls, trivia or

contests to earn digital and social rewards.

Speaking with your audience

The key is a combination of motivating factors through

social initiatives

02. Connecting

Participation in social media dynamics

02. Connecting

Connecting with individual viewers, and monetizing that relationship.

02. Connecting

Keeping up with the Kardashians game (Makes $100,000’s per day)

A. Deliver great content B. Enhance their experience through meaningful interactions

C. Give them a sense of achievement

D. Praise them through social validation

A. Revenue stream from Ads

B. In App purchases for F2P games

C. The viral coefficient; bringing more people into watching your content and your gamified experiences by sharing on social

D. Sponsorships of social TV initiatives

E. Purchase of Fan memorabilia through interactive TV initiatives

M O N E T I Z I N G T H E R E L AT I O N S H I P

Where are we headed?

How your viewers interact with your content with new technologies.

Emerging technologies are shifting the way we interact with

content, its creating a more personalized and engaging experience that puts fans in

control.

ACR technologies

03. Innovating

A) Instant syncing with second screen

B) Realtime TV Commerce

C) Immersive interactivity

ACR technologies

03. Innovating

A) Instant syncing with second screen

TV and the devices can be synchronized to deliver realtime information about the what you are watching

TV and the devices can be synchronized to deliver realtime information about the what you are

watching. More Data More Targeting

Realtime gamified interactions with the TV content and others watching it.

More Synchronized Ad Campaigns in Social TV initiatives

Virtual tours and product testing Exploration and interaction with contexts and situations through products and places of my favorite content moments

Virtual Reality

VR technologies

Filmmaking experiencing immersive 3D environmentsDisruptive storytelling in which the viewer presences and interacts with tailored TV shows experiences.

Game of Thrones “Ascend the Wall” Virtual Reality experience

We see the future of television as a carefully crafted omniscreen experience that combines great content with equally

compelling social and gamification techniques tailored to an individual

viewer’s stated and implicit preferences.

This is the future of television in a world where consumers are in

control.

03. Innovating

Gamified social experiences can pull full value out of your content.

Monetization

Without a interactive gamification strategy you leave dollars and

eyeballs on the table by allowing your fans to shift focus elsewhere.

Your content gets less attention and it’s less relevant.

03. Monetisation

Engaged viewers are worth much more

Monetization

W E WA N T T H E E VA N G E L I S T FA N V I E W E R S

insticator.com

Thank You!

Zack.Dugow@insticator.com212 - 673 - 8969

www.insticator.com

Thank You!

Any Questions?

Send us an E-mail or Give us a Call