© 2015 IBM Corporation

IBM Cloud:A Growth Engine for Your BusinessSeizing the opportunity together

David Wilson

Vice President

IBM Cloud Ecosystems and Partners

2

All of these forces of transformation are interconnected–they

are all impacting organizations simultaneously

Market shifts are creating a

new era of IT

Data is the new basis of competitive advantage

Cloud is the path to new business models

Engagement of people, opening new profit channels

IBM Cloud

3

Businesses are looking for an IT provider that can help them successfully navigate through the changes ahead

Competitive advantage requires relentless change

IT leaders enable

business innovation

#1 priority of CIOs in 3 – 5 years

is to be a critical enabler of

enterprise strategy

Business leaders are

focused on rapid innovation

79%of CxOs have initiatives to

respond more quickly to

emerging trends

Developers embrace cloud

to accelerate innovation

91%of net new software

in 2014 was built for

cloud delivery

The Customer-activated Enterprise, Insights from the Global C-suite Study, IBM Institute for Business Value, 2013

IDC Directions, "How SaaS Gets Built" Doc # DR2014_T3_RM March 2014

IBM Cloud

4

72%of business leaders say cloud will be extremely important to their business success by 2016

Gives organizations of any size the ability to innovate at speed

Leverages data to create competitive advantage

Uses mobile as the activation point for customer interaction

1 trillion connected things providing data worldwide

Average mobile user checks phone 150x a day

Public, private or hybrid; bare metal or managed; on-premise or off

Cloud is at the nexus of forces enabling business to

innovate and pursue new opportunities

IoT stat from McKinsey, cited here: http://www.codefuel.com/blog/the-internet-of-things-predictions-for-2015-and-beyond/

Mobile users stat p52 of this report: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013

IBM Cloud

5

Through 2020, the most common use of cloud services will be a hybrid model combining on-premises and external cloud services.*

Hybrid Cloud is the path forward

*Source: Gartner, Cloud Computing Innovation Key Initiative Overview, July

2014

What is a Hybrid Cloud?

The connection of one or more clouds to

on-premises systems and/or the connection

of one or more clouds to other clouds

Hybrid Cloud Key Attributes

• Integration

• Security

• Visibility & Control

• Data Services & Localization

• Seamless Delivery

• DevOps

PRIVATE

PUBLIC

ON-PREMISES IT

IBM Cloud

6

IBM is ranked as the #1 hybrid and private cloud provider for the enterprise*

IBM cloud delivers core infrastructure and applications as well as

key hybrid cloud capabilities

*Source: Synergy Research, Feb 2015

Enabling business transformation

Business Processas a Service

Business Processas a Service

Marketplace of high value consumable business applications

Softwareas a Service

Composable and integrated application development platform

Platformas a Service

Enterprise class, optimized infrastructure

Infrastructureas a Service

Softwareas a Service

Platformas a Service

Infrastructureas a Service

IBMCommerce

IBM SmarterWorkforce

IBM Analytics

IBMWatson

IBM Bluemix

Infrastructure Services

Cloud Managed Services

IBM Cloud

7

2014 IBM CLOUD REVENUE: $7B, 60% YTY INCREASE

In 2014, IBM made significant advancements in core cloud offerings

IBM Cloud

JANUARY

2014

Strategic SigningsMulti-year enterprise cloud

signings: Lufthansa, WPP,

Thomson Reuters, ABN Amro

$1.2BGlobal cloud center expansion

commitment of 40 centers

worldwide

$1BMulti-year commitment for

Bluemix app development

platform

DECEMBER

2014

CloudantAcquisitionDatabase-as-a-Service

capability

Cloud SecurityUsing proven analytics to give companies a

clear line of sight into the security status of

their entire business

8

IBM’s SoftLayer global, interconnected, high-speed network

delivers unequalled Infrastructure-as-a-Service

General Representation of IBM Locations; Timing for center openings are subject to change

2Q14

Existing

SoftLayer

3Q14

4Q14

Existing

CMS

16 new Cloud Centers in 2014:

40 total in 15 countries

Complete control,access, and transparency

Seamless fault-tolerant, multi-site topography

Single-tenant and multi-tenant environments

Complete portfolio available on demand in global data centers

Expansive global deployment

Message Delivery

• 13x Better Performance

• 11.5x Better Price

Performance

Deep Analytics

• 11% Faster

• 2.6x Lower Price

• 2.9x Better Price

Performance

Web Application

• 2.7x Faster

• 46% Lower Price

• 4.9x Better Price

Performance

Why SoftLayer?

Claims based on specific testing, results may vary.

IBM Cloud

9

Large or small, new or established, SoftLayer works for business

SoftLayer services born on the web customers and meets the

cloud demands of businesses across the spectrum

Next Gen enterprise appsBorn on the web

Moving to the cloud

IBM Cloud

10

IBM PaaS: Rapidly develop new cloud applications for your clients

Instant access to 100 IBM, 3rd party

and open source runtimes and

services

Integrate mobile apps with existing

infrastructure

IBM SoftLayer infrastructure

services to rapidly scale apps and

services

Built on open technology and

available as public, dedicated and

on-premises cloud

• Hybrid Cloud Integration

• Security

• Internet of Things

• Business Analytics

• Database

• Web and application

• DevOps

• Big Data

• Mobile

Bluemix provides

services for:

bluemix.net

IBM Bluemix: The digital innovation platform

15 days to develop

an app that ties

legacy systems to

mobile

“You don’t have to have all

the assets in place or figure

out how to build an

environment.

It’s all in the cloud.”

IBM Cloud

11

IBM Cloud

Bluemix IoT Foundation Service at Work with SilverHook

“The ocean can be a brutal environment and

it’s the platform that DataSkill and SilverHook

Powerboats chose to prove out their IBM

Solutions for intelligently predicting

performance and reliability while on the ocean

race track at 140 mph”

Nigel Hook, CEO, DataSkill

12

Organizations can aggressively pursue SaaS across all lines of business

SaaS is an ideal way to land and expand in a client

100+ IBM SaaS offerings aligned to business and IT

Watson Analytics

IBM Verse Kenexa Talent Suite

SWOT: IBM in the Midmarket, Gartner, March 2014

By 2017, CMOs will

spend more on IT than CIOs

1

Customer Care

Finance

Human Resources

IT Operations

Legal

Marketing

Procurement

Retail Merchandising

Sales and Commerce

IBM Cloud

13

The SaaS market will triple in size between 2012 – 2018*

IBM SaaS delivers business value throughout the organization

*Source: Forecast Analysis: Public Cloud Services, Worldwide, 1Q14 Update, Gartner, May 2014

60% reduction in applicant-to-

hire ratio

Project implementation time reduced

20%

Managing 100% of

$3Bin spend

Human Resources

Business Operations

Finance 500% increase

in banner ad

clickthroughs

Marketing

IBM Cloud

14

Build

Skills

Learn more today at the Tech Fair and at11:30 SoftLayer & Ingram Micro Cloud: A Winning Combination for Partners -- French

Grow Your

Business

Drive

Demand

Seize the opportunity to grow your business

developer.ibm.com

ibm.com/partnerworld

Enroll in upcoming education

Connect with your local IBM teams

ibm.com/marketplace

ibm.biz/entrepreneurs

Work with the Ingram Micro Cloud

team in your country

Join us!SoftLayer

Fundamentals

Training

and

SoftLayer Solution

Design Training

London, Paris,

Frankfurt, Amsterdam,

Milan

13

IBM Cloud

www.softlayer.com/training

1514

ibm.com/cloud

IBM Tech Fair Booth

SoftLayer and Bluemix Demos