79
CUTGroup 9 – Foodborne Chicago In-person Test on April 14, 2014 Overview: For our ninth Civic User Testing session, we tested Foodborne Chicago, an app that searches Twitter for tweets related to food poisoning and helps report these incidents to the Chicago Department of Public Health. Target Group: On April 9, we sent out an e-mail to all of our 754 CUTGroup participants. When segmenting for our group, we were interested in: Twitter users – focusing on heavy users, and users that have at least 100 tweets A mixed group from all areas of Chicago - we want to have approximately 2/3 of the group from the Southside, 1/3 of the group from the North and West sides Participants who go out to eat often Test Type: Three 30-45 minute focus group sessions Each session had 5-6 to people Testers answered questions via a form so they had a chance to form their own opinions before the group discussion Next, we asked testers to tell us their answers and then we asked additional questions as part of a group discussion Questions: How do users feel about responding to a random tweet? Does the form require too much information? Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility? This could include visibility through Twitter handles, domain names, and logos Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods? 1

CUTGroup 9 - Foodborne Chicago Final Report

Embed Size (px)

DESCRIPTION

Smart Chicago Civic User Testing Group Test of Foodborne Chicago, an app that searches Twitter for tweets related to food poisoning and helps report these incidents to the Chicago Department of Public Health

Citation preview

Page 1: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Overview

For our ninth Civic User Testing session we tested Foodborne Chicago an app that searches Twitter for tweets related to food poisoning and helps report these incidents to the Chicago Department of Public Health

Target Group On April 9 we sent out an e-mail to all of our 754 CUTGroup participants When segmenting for our group we were interested in

bull Twitter users ndash focusing on heavy users and users that have at least 100 tweets bull A mixed group from all areas of Chicago - we want to have approximately 23 of the group from

the Southside 13 of the group from the North and West sides bull Participants who go out to eat often

Test Type bull Three 30-45 minute focus group sessions bull Each session had 5-6 to people bull Testers answered questions via a form so they had a chance to form their own opinions before

the group discussion bull Next we asked testers to tell us their answers and then we asked additional questions as part

of a group discussion

Questions bull How do users feel about responding to a random tweet bull Does the form require too much information bull Would users feel better or worse if there was more Chicago Department of Public Health or

311 visibility This could include visibility through Twitter handles domain names and logos bull Why do residents on the South side of Chicago not respond as often as residents from other

Chicago neighborhoods

1

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Results 18 testers participated in the focus group and gave us their feedback Below are our notes from testerrsquos feedback from the test evening and from listening to the tests again and adding additional notes

Session 1

Background Seat 1 Tester Profile Things that Matter Neighborhood Greater Avalon Neighborhood Primary device Laptop and phone - tie (both not Mac) Favorite restaurant Simply It on Lincoln Ave near DePaul

Seat 2 Tester profile Mowgli Neighborhood Lakeview Primary device Android Phone Favorite restaurant Sun-wah

Seat 3 Tester profile B Neighborhood Chicago Lawn Primary device Laptopcell phone Favorite restaurant Golden Corral

Seat 4 Tester profile Just having fun Neighborhood North Lawndale Primary device Laptophouse computerphone Favorite restaurant Mimirsquos cafe

Seat 5 Tester profile Bakunin Neighborhood 60605 (Downtown) Primary device iPhone (recent convert from LG android phone) Favorite restaurant Three Forks (Steakhouse) Alices (Fried Chicken)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

2

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Mowgli Skim for articles and follows people that post interesting news and then retweets this type of information Things that Matter no pop culture disseminating information tips about career information B News Just having Fun Tweets about everything and anything Bakunin Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content

Do you normally interact with Twitter on your computer or on a mobile device

B Likes to tweet when out with friends and uses mobile Things that Matter Laptop Bakunin Laptop Mowgli Mobile phone Just having Fun ldquoI want to tweet right nowrdquo

What would be your normal course of action if someone you did not recognize tweeted at you

B ldquoI donrsquot respondrdquo - tweetd with group of friends to keep communication Just having Fun ldquoI just tweet with the people I knowrdquo - not with strangers Bakunin Has tweeted with strangers Things that Matter donrsquot have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Mowgli Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo

Can you tell me about a positive experience you had with an organization through social media

Bakunin Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo Things that Matter Sold-out concert but if she retweeted something that she could win something Mowgli Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets

3

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

What would your initial reaction be if you got this tweet

B ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there Just having Fun Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from Things that Matter Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from Mowgli ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative

Everyone had food poisoning in this group

If you have had food poisoning what actions if any did you take to report it

Mowgli Just dealt with it Just having Fun Did not report it but did tell people through social media outlets

B Reputation created from a suspect restaurant Bakunin If had food poisoning thinks this looks official due to red cross and the name Chicago

4

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

Things that Matter The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit Bakunin Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo

bull gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News

B Health Department gives ldquoa little more credibilityrdquo Just having Fun First one

What would be the first thing you do if you got one of these tweets Mowgli I would check out Twitter profile out first

5

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Things that Matter B Just having fun Bakunin Click link

Is there anyone else you rather get a tweet from if its about food poisoning

Bakunin Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility B Getting info from other people - references how EveryBlock shares food inspection Mowgli First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that Things that Matter Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

6

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Bakunin ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Just having Fun ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Things that Matter ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting B I think the city seems so wide - wersquod want more information should be more specific towards that agency

Is there anything that would make you feel more comfortable filling out this form

Bakunin There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him Things that Matter Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

Would you be more likely to submit this form on a mobile device or on a computer

All mixed reaction seems not to matter Mowgli Laptop due to being comfortable with keyboard

QampA

Does this information change your feelings about filling out the form

B I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Just having Fun References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Bakunin ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

7

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you want to see this information elsewhere - additional question

Mowgli ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer Bakunin Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Things that Matter I think most people knows what 311 is that info might further encourage somebody to report food poisoning

Would you want to receive an e-mail with this type of information

All Mixed reactions - no strong opinion from individuals or as group

General Foodborne Topics

In what ways do you think Foodborne Chicago could be improved [Written responses] Things that Matter Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Mowgli The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Just having fun To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Bakunin More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

Things that Matter Would be interesting to have a tracker of results (quantitative data) Bakunin Add the City seal

8

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 2

Names Seat 1 Tester profile OnePresence Neighborhood Chatham Primary device iPad Favorite restaurant Catch 35 Seat 2 Tester profile slackerdiva Neighborhood Auburn Gresham Primary device iPhone 4S Favorite restaurant A10 Seat 3 Tester profile Foodlover Neighborhood Hyde Park Primary device Laptop Phone Favorite restaurant Native Foods Seat 4 Tester profile Spouse of food poison victim Neighborhood Hyde Park (these tests were never down here) Primary device iPhone Favorite restaurant The Snail on 55th - good thai foodBYOB Seat 5 Tester profile Andersonville Neighborhood Andersonville Primary device Android phone (ldquoItrsquos not specialrdquo) Favorite restaurant ldquoI donrsquot eat at the same place twicerdquo

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

slackerdiva ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Spouse of food poison victim Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Foodlover Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Andersoville Also gives shout outs to local businesses and retweets is a giveaway

9

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

OnePresence use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event

Do you normally interact with Twitter on your computer or on a mobile device

Foodlover Both slackerdiva Both - but likes laptop due to larger screen Spouse of food poison victim Mobile - tweetdeck to load things up during the work week

What would be your normal course of action if someone you did not recognize tweeted at you

Andersoville Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo slackerdiva Check them out Spouse of food poison victim If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo

Can you tell me about a positive experience you had with an organization through social media

Spouse of food poison victim ChooseChicago picked up and used photos Andersoville Usually direct messaging with them as a faster means of communication slackerdiva Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

10

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Spouse of food poison victim I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps Andersoville I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo Foodlover ldquoThatrsquos creepy a little bitrdquo

If you have had food poisoning what actions if any did you take to report it

Spouse of food poison victim Wife had food poisoning for 12 days did not know what to do - there was no action they could take A few testers indicated they were young when they got food poisoning

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

Andersoville Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Foodlover ldquoI wouldnrsquotrdquo slackerdiva Would because wants to share knowledge with others Spouse of food poison victim ldquoYou canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo slackerdiva Questioned this re repercussions due to a freedom of speech issue Spouse of food poison victim Not sure but concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area slackerdiva ldquoIrsquod be hardcore and tweet it anywayrdquo

11

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

Spouse of food poison victim First one - ldquosounds authoritativerdquo OnePresence First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click Andersonville Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints slackerdiva Agrees with first one Foodlover Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue

Is there anyone else you rather get a tweet from if its about food poisoning Other health-related topics

Andersonville Department of Health maybe - would click link from Department of Health

No one else added their comments

12

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

OnePresence If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Spouse of food poison victim Privacy policy Andersonville Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo Spouse of food poison victim Disagrees with above statement thinks more information should be on first page Andersonville If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo slackerdiva ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative

13

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Re giving information on the form Andersonville Appreciate anonymity of the internet and depends on how angry he is about the situation - not sure if wants a response Spouse of food poison victim ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Andersonville Believes that with Spouse of food poison victimrsquos situation the doctorhospital would have to report it and this form is ldquominorrdquo

Spouse of food poison victim When I asked him about reporting it he said he didnrsquot have to

Foodlover ldquoI donrsquot know if I would because I am not sure what the effect would berdquo slackerdiva Are these people advocates for me

[What do you think it does from this initial page]

Spouse of food poison victim Notifies something is going on somewhere - ldquoare you going to share that with the publicrdquo to not go somewhere - ldquoitrsquos hard to say not go somewhererdquo slackerdiva Would do it but wants a response quickly Spouse of food poison victim Like an auto-reply with a case number

Does this information change your feelings about filling out the form

OnePresence Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Foodlover Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo slackerdiva Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea)

Do you normally look at FAQ in your normal use of Web sites ndash additional question

Spouse of food poison victim For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site

14

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

slackerdiva Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information

slackerdiva Yes interested in privacy policy (124 interested in seeing this on the first page) Spouse of food poison victim Yes Andersonville ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

OnePresence Maybe there could be a dashboard that summarizes trends in food issues in Chicago Slackerdiva Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares FoodLover Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Spouse of food poison victim Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Andersonville I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful

How do you feel about Foodborne Chicago

OnePresence Glad it doesnrsquot ask for a location because tired of answering NO Andersonville Agrees with this itrsquos annoying OnePresence Interested in resources to know if you have food poisoning vs flu or other illness

15

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 3

Background Seat 1

Tester profile Natam99 Neighborhood Bronzeville Primary device iPad Favorite restaurant Panda Express Seat 2

Tester profile Alpha Man Neighborhood ldquoThe Gaprdquo Primary device Cell phone Favorite restaurant Pearlrsquos Place (39thMichigan) Seat 3 Tester profile Foodie Neighborhood (came late) Primary device Favorite restaurant Seat 4 Tester profile LadyJ24 Neighborhood West Pullman Primary device Cell phone Favorite restaurant Cheesecake Factory Seat 5 Tester profile EhiAyoko Neighborhood South Shore Primary device Laptop Favorite restaurant Eyonze (African)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

Alpha Man Belongs to social service agencies uses Twitter to follow event and to send out relevant information EhiAyoko Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Natam99 Tweets about events that hosting LadyJ24 News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Foodie About sonrsquos basketball games

Do you normally interact with Twitter on your computer or on a mobile device

16

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Alpha Man Mostly cell phone Foodie Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you

EhiAyoko Looks at picture and checks whether or not it is an ad Alpha Man Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about LadyJ24 If itrsquos spam doesnrsquot add it Foodie Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball

Can you tell me about a positive experience you had with an organization through social media Alpha Man With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

EhiAyoko Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

LadyJ24 Likes to stay current

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

EhiAyoko If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link Natam99 ask a question versus to send a link Alpha Man Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real LadyJ24 Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo

17

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 2: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Results 18 testers participated in the focus group and gave us their feedback Below are our notes from testerrsquos feedback from the test evening and from listening to the tests again and adding additional notes

Session 1

Background Seat 1 Tester Profile Things that Matter Neighborhood Greater Avalon Neighborhood Primary device Laptop and phone - tie (both not Mac) Favorite restaurant Simply It on Lincoln Ave near DePaul

Seat 2 Tester profile Mowgli Neighborhood Lakeview Primary device Android Phone Favorite restaurant Sun-wah

Seat 3 Tester profile B Neighborhood Chicago Lawn Primary device Laptopcell phone Favorite restaurant Golden Corral

Seat 4 Tester profile Just having fun Neighborhood North Lawndale Primary device Laptophouse computerphone Favorite restaurant Mimirsquos cafe

Seat 5 Tester profile Bakunin Neighborhood 60605 (Downtown) Primary device iPhone (recent convert from LG android phone) Favorite restaurant Three Forks (Steakhouse) Alices (Fried Chicken)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

2

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Mowgli Skim for articles and follows people that post interesting news and then retweets this type of information Things that Matter no pop culture disseminating information tips about career information B News Just having Fun Tweets about everything and anything Bakunin Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content

Do you normally interact with Twitter on your computer or on a mobile device

B Likes to tweet when out with friends and uses mobile Things that Matter Laptop Bakunin Laptop Mowgli Mobile phone Just having Fun ldquoI want to tweet right nowrdquo

What would be your normal course of action if someone you did not recognize tweeted at you

B ldquoI donrsquot respondrdquo - tweetd with group of friends to keep communication Just having Fun ldquoI just tweet with the people I knowrdquo - not with strangers Bakunin Has tweeted with strangers Things that Matter donrsquot have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Mowgli Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo

Can you tell me about a positive experience you had with an organization through social media

Bakunin Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo Things that Matter Sold-out concert but if she retweeted something that she could win something Mowgli Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets

3

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

What would your initial reaction be if you got this tweet

B ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there Just having Fun Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from Things that Matter Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from Mowgli ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative

Everyone had food poisoning in this group

If you have had food poisoning what actions if any did you take to report it

Mowgli Just dealt with it Just having Fun Did not report it but did tell people through social media outlets

B Reputation created from a suspect restaurant Bakunin If had food poisoning thinks this looks official due to red cross and the name Chicago

4

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

Things that Matter The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit Bakunin Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo

bull gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News

B Health Department gives ldquoa little more credibilityrdquo Just having Fun First one

What would be the first thing you do if you got one of these tweets Mowgli I would check out Twitter profile out first

5

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Things that Matter B Just having fun Bakunin Click link

Is there anyone else you rather get a tweet from if its about food poisoning

Bakunin Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility B Getting info from other people - references how EveryBlock shares food inspection Mowgli First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that Things that Matter Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

6

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Bakunin ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Just having Fun ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Things that Matter ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting B I think the city seems so wide - wersquod want more information should be more specific towards that agency

Is there anything that would make you feel more comfortable filling out this form

Bakunin There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him Things that Matter Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

Would you be more likely to submit this form on a mobile device or on a computer

All mixed reaction seems not to matter Mowgli Laptop due to being comfortable with keyboard

QampA

Does this information change your feelings about filling out the form

B I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Just having Fun References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Bakunin ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

7

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you want to see this information elsewhere - additional question

Mowgli ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer Bakunin Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Things that Matter I think most people knows what 311 is that info might further encourage somebody to report food poisoning

Would you want to receive an e-mail with this type of information

All Mixed reactions - no strong opinion from individuals or as group

General Foodborne Topics

In what ways do you think Foodborne Chicago could be improved [Written responses] Things that Matter Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Mowgli The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Just having fun To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Bakunin More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

Things that Matter Would be interesting to have a tracker of results (quantitative data) Bakunin Add the City seal

8

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 2

Names Seat 1 Tester profile OnePresence Neighborhood Chatham Primary device iPad Favorite restaurant Catch 35 Seat 2 Tester profile slackerdiva Neighborhood Auburn Gresham Primary device iPhone 4S Favorite restaurant A10 Seat 3 Tester profile Foodlover Neighborhood Hyde Park Primary device Laptop Phone Favorite restaurant Native Foods Seat 4 Tester profile Spouse of food poison victim Neighborhood Hyde Park (these tests were never down here) Primary device iPhone Favorite restaurant The Snail on 55th - good thai foodBYOB Seat 5 Tester profile Andersonville Neighborhood Andersonville Primary device Android phone (ldquoItrsquos not specialrdquo) Favorite restaurant ldquoI donrsquot eat at the same place twicerdquo

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

slackerdiva ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Spouse of food poison victim Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Foodlover Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Andersoville Also gives shout outs to local businesses and retweets is a giveaway

9

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

OnePresence use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event

Do you normally interact with Twitter on your computer or on a mobile device

Foodlover Both slackerdiva Both - but likes laptop due to larger screen Spouse of food poison victim Mobile - tweetdeck to load things up during the work week

What would be your normal course of action if someone you did not recognize tweeted at you

Andersoville Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo slackerdiva Check them out Spouse of food poison victim If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo

Can you tell me about a positive experience you had with an organization through social media

Spouse of food poison victim ChooseChicago picked up and used photos Andersoville Usually direct messaging with them as a faster means of communication slackerdiva Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

10

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Spouse of food poison victim I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps Andersoville I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo Foodlover ldquoThatrsquos creepy a little bitrdquo

If you have had food poisoning what actions if any did you take to report it

Spouse of food poison victim Wife had food poisoning for 12 days did not know what to do - there was no action they could take A few testers indicated they were young when they got food poisoning

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

Andersoville Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Foodlover ldquoI wouldnrsquotrdquo slackerdiva Would because wants to share knowledge with others Spouse of food poison victim ldquoYou canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo slackerdiva Questioned this re repercussions due to a freedom of speech issue Spouse of food poison victim Not sure but concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area slackerdiva ldquoIrsquod be hardcore and tweet it anywayrdquo

11

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

Spouse of food poison victim First one - ldquosounds authoritativerdquo OnePresence First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click Andersonville Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints slackerdiva Agrees with first one Foodlover Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue

Is there anyone else you rather get a tweet from if its about food poisoning Other health-related topics

Andersonville Department of Health maybe - would click link from Department of Health

No one else added their comments

12

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

OnePresence If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Spouse of food poison victim Privacy policy Andersonville Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo Spouse of food poison victim Disagrees with above statement thinks more information should be on first page Andersonville If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo slackerdiva ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative

13

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Re giving information on the form Andersonville Appreciate anonymity of the internet and depends on how angry he is about the situation - not sure if wants a response Spouse of food poison victim ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Andersonville Believes that with Spouse of food poison victimrsquos situation the doctorhospital would have to report it and this form is ldquominorrdquo

Spouse of food poison victim When I asked him about reporting it he said he didnrsquot have to

Foodlover ldquoI donrsquot know if I would because I am not sure what the effect would berdquo slackerdiva Are these people advocates for me

[What do you think it does from this initial page]

Spouse of food poison victim Notifies something is going on somewhere - ldquoare you going to share that with the publicrdquo to not go somewhere - ldquoitrsquos hard to say not go somewhererdquo slackerdiva Would do it but wants a response quickly Spouse of food poison victim Like an auto-reply with a case number

Does this information change your feelings about filling out the form

OnePresence Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Foodlover Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo slackerdiva Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea)

Do you normally look at FAQ in your normal use of Web sites ndash additional question

Spouse of food poison victim For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site

14

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

slackerdiva Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information

slackerdiva Yes interested in privacy policy (124 interested in seeing this on the first page) Spouse of food poison victim Yes Andersonville ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

OnePresence Maybe there could be a dashboard that summarizes trends in food issues in Chicago Slackerdiva Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares FoodLover Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Spouse of food poison victim Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Andersonville I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful

How do you feel about Foodborne Chicago

OnePresence Glad it doesnrsquot ask for a location because tired of answering NO Andersonville Agrees with this itrsquos annoying OnePresence Interested in resources to know if you have food poisoning vs flu or other illness

15

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 3

Background Seat 1

Tester profile Natam99 Neighborhood Bronzeville Primary device iPad Favorite restaurant Panda Express Seat 2

Tester profile Alpha Man Neighborhood ldquoThe Gaprdquo Primary device Cell phone Favorite restaurant Pearlrsquos Place (39thMichigan) Seat 3 Tester profile Foodie Neighborhood (came late) Primary device Favorite restaurant Seat 4 Tester profile LadyJ24 Neighborhood West Pullman Primary device Cell phone Favorite restaurant Cheesecake Factory Seat 5 Tester profile EhiAyoko Neighborhood South Shore Primary device Laptop Favorite restaurant Eyonze (African)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

Alpha Man Belongs to social service agencies uses Twitter to follow event and to send out relevant information EhiAyoko Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Natam99 Tweets about events that hosting LadyJ24 News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Foodie About sonrsquos basketball games

Do you normally interact with Twitter on your computer or on a mobile device

16

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Alpha Man Mostly cell phone Foodie Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you

EhiAyoko Looks at picture and checks whether or not it is an ad Alpha Man Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about LadyJ24 If itrsquos spam doesnrsquot add it Foodie Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball

Can you tell me about a positive experience you had with an organization through social media Alpha Man With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

EhiAyoko Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

LadyJ24 Likes to stay current

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

EhiAyoko If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link Natam99 ask a question versus to send a link Alpha Man Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real LadyJ24 Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo

17

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 3: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Mowgli Skim for articles and follows people that post interesting news and then retweets this type of information Things that Matter no pop culture disseminating information tips about career information B News Just having Fun Tweets about everything and anything Bakunin Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content

Do you normally interact with Twitter on your computer or on a mobile device

B Likes to tweet when out with friends and uses mobile Things that Matter Laptop Bakunin Laptop Mowgli Mobile phone Just having Fun ldquoI want to tweet right nowrdquo

What would be your normal course of action if someone you did not recognize tweeted at you

B ldquoI donrsquot respondrdquo - tweetd with group of friends to keep communication Just having Fun ldquoI just tweet with the people I knowrdquo - not with strangers Bakunin Has tweeted with strangers Things that Matter donrsquot have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Mowgli Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo

Can you tell me about a positive experience you had with an organization through social media

Bakunin Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo Things that Matter Sold-out concert but if she retweeted something that she could win something Mowgli Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets

3

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

What would your initial reaction be if you got this tweet

B ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there Just having Fun Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from Things that Matter Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from Mowgli ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative

Everyone had food poisoning in this group

If you have had food poisoning what actions if any did you take to report it

Mowgli Just dealt with it Just having Fun Did not report it but did tell people through social media outlets

B Reputation created from a suspect restaurant Bakunin If had food poisoning thinks this looks official due to red cross and the name Chicago

4

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

Things that Matter The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit Bakunin Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo

bull gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News

B Health Department gives ldquoa little more credibilityrdquo Just having Fun First one

What would be the first thing you do if you got one of these tweets Mowgli I would check out Twitter profile out first

5

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Things that Matter B Just having fun Bakunin Click link

Is there anyone else you rather get a tweet from if its about food poisoning

Bakunin Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility B Getting info from other people - references how EveryBlock shares food inspection Mowgli First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that Things that Matter Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

6

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Bakunin ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Just having Fun ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Things that Matter ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting B I think the city seems so wide - wersquod want more information should be more specific towards that agency

Is there anything that would make you feel more comfortable filling out this form

Bakunin There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him Things that Matter Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

Would you be more likely to submit this form on a mobile device or on a computer

All mixed reaction seems not to matter Mowgli Laptop due to being comfortable with keyboard

QampA

Does this information change your feelings about filling out the form

B I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Just having Fun References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Bakunin ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

7

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you want to see this information elsewhere - additional question

Mowgli ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer Bakunin Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Things that Matter I think most people knows what 311 is that info might further encourage somebody to report food poisoning

Would you want to receive an e-mail with this type of information

All Mixed reactions - no strong opinion from individuals or as group

General Foodborne Topics

In what ways do you think Foodborne Chicago could be improved [Written responses] Things that Matter Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Mowgli The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Just having fun To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Bakunin More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

Things that Matter Would be interesting to have a tracker of results (quantitative data) Bakunin Add the City seal

8

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 2

Names Seat 1 Tester profile OnePresence Neighborhood Chatham Primary device iPad Favorite restaurant Catch 35 Seat 2 Tester profile slackerdiva Neighborhood Auburn Gresham Primary device iPhone 4S Favorite restaurant A10 Seat 3 Tester profile Foodlover Neighborhood Hyde Park Primary device Laptop Phone Favorite restaurant Native Foods Seat 4 Tester profile Spouse of food poison victim Neighborhood Hyde Park (these tests were never down here) Primary device iPhone Favorite restaurant The Snail on 55th - good thai foodBYOB Seat 5 Tester profile Andersonville Neighborhood Andersonville Primary device Android phone (ldquoItrsquos not specialrdquo) Favorite restaurant ldquoI donrsquot eat at the same place twicerdquo

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

slackerdiva ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Spouse of food poison victim Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Foodlover Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Andersoville Also gives shout outs to local businesses and retweets is a giveaway

9

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

OnePresence use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event

Do you normally interact with Twitter on your computer or on a mobile device

Foodlover Both slackerdiva Both - but likes laptop due to larger screen Spouse of food poison victim Mobile - tweetdeck to load things up during the work week

What would be your normal course of action if someone you did not recognize tweeted at you

Andersoville Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo slackerdiva Check them out Spouse of food poison victim If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo

Can you tell me about a positive experience you had with an organization through social media

Spouse of food poison victim ChooseChicago picked up and used photos Andersoville Usually direct messaging with them as a faster means of communication slackerdiva Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

10

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Spouse of food poison victim I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps Andersoville I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo Foodlover ldquoThatrsquos creepy a little bitrdquo

If you have had food poisoning what actions if any did you take to report it

Spouse of food poison victim Wife had food poisoning for 12 days did not know what to do - there was no action they could take A few testers indicated they were young when they got food poisoning

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

Andersoville Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Foodlover ldquoI wouldnrsquotrdquo slackerdiva Would because wants to share knowledge with others Spouse of food poison victim ldquoYou canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo slackerdiva Questioned this re repercussions due to a freedom of speech issue Spouse of food poison victim Not sure but concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area slackerdiva ldquoIrsquod be hardcore and tweet it anywayrdquo

11

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

Spouse of food poison victim First one - ldquosounds authoritativerdquo OnePresence First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click Andersonville Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints slackerdiva Agrees with first one Foodlover Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue

Is there anyone else you rather get a tweet from if its about food poisoning Other health-related topics

Andersonville Department of Health maybe - would click link from Department of Health

No one else added their comments

12

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

OnePresence If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Spouse of food poison victim Privacy policy Andersonville Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo Spouse of food poison victim Disagrees with above statement thinks more information should be on first page Andersonville If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo slackerdiva ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative

13

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Re giving information on the form Andersonville Appreciate anonymity of the internet and depends on how angry he is about the situation - not sure if wants a response Spouse of food poison victim ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Andersonville Believes that with Spouse of food poison victimrsquos situation the doctorhospital would have to report it and this form is ldquominorrdquo

Spouse of food poison victim When I asked him about reporting it he said he didnrsquot have to

Foodlover ldquoI donrsquot know if I would because I am not sure what the effect would berdquo slackerdiva Are these people advocates for me

[What do you think it does from this initial page]

Spouse of food poison victim Notifies something is going on somewhere - ldquoare you going to share that with the publicrdquo to not go somewhere - ldquoitrsquos hard to say not go somewhererdquo slackerdiva Would do it but wants a response quickly Spouse of food poison victim Like an auto-reply with a case number

Does this information change your feelings about filling out the form

OnePresence Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Foodlover Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo slackerdiva Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea)

Do you normally look at FAQ in your normal use of Web sites ndash additional question

Spouse of food poison victim For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site

14

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

slackerdiva Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information

slackerdiva Yes interested in privacy policy (124 interested in seeing this on the first page) Spouse of food poison victim Yes Andersonville ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

OnePresence Maybe there could be a dashboard that summarizes trends in food issues in Chicago Slackerdiva Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares FoodLover Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Spouse of food poison victim Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Andersonville I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful

How do you feel about Foodborne Chicago

OnePresence Glad it doesnrsquot ask for a location because tired of answering NO Andersonville Agrees with this itrsquos annoying OnePresence Interested in resources to know if you have food poisoning vs flu or other illness

15

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 3

Background Seat 1

Tester profile Natam99 Neighborhood Bronzeville Primary device iPad Favorite restaurant Panda Express Seat 2

Tester profile Alpha Man Neighborhood ldquoThe Gaprdquo Primary device Cell phone Favorite restaurant Pearlrsquos Place (39thMichigan) Seat 3 Tester profile Foodie Neighborhood (came late) Primary device Favorite restaurant Seat 4 Tester profile LadyJ24 Neighborhood West Pullman Primary device Cell phone Favorite restaurant Cheesecake Factory Seat 5 Tester profile EhiAyoko Neighborhood South Shore Primary device Laptop Favorite restaurant Eyonze (African)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

Alpha Man Belongs to social service agencies uses Twitter to follow event and to send out relevant information EhiAyoko Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Natam99 Tweets about events that hosting LadyJ24 News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Foodie About sonrsquos basketball games

Do you normally interact with Twitter on your computer or on a mobile device

16

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Alpha Man Mostly cell phone Foodie Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you

EhiAyoko Looks at picture and checks whether or not it is an ad Alpha Man Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about LadyJ24 If itrsquos spam doesnrsquot add it Foodie Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball

Can you tell me about a positive experience you had with an organization through social media Alpha Man With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

EhiAyoko Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

LadyJ24 Likes to stay current

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

EhiAyoko If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link Natam99 ask a question versus to send a link Alpha Man Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real LadyJ24 Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo

17

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 4: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

What would your initial reaction be if you got this tweet

B ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there Just having Fun Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from Things that Matter Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from Mowgli ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative

Everyone had food poisoning in this group

If you have had food poisoning what actions if any did you take to report it

Mowgli Just dealt with it Just having Fun Did not report it but did tell people through social media outlets

B Reputation created from a suspect restaurant Bakunin If had food poisoning thinks this looks official due to red cross and the name Chicago

4

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

Things that Matter The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit Bakunin Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo

bull gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News

B Health Department gives ldquoa little more credibilityrdquo Just having Fun First one

What would be the first thing you do if you got one of these tweets Mowgli I would check out Twitter profile out first

5

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Things that Matter B Just having fun Bakunin Click link

Is there anyone else you rather get a tweet from if its about food poisoning

Bakunin Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility B Getting info from other people - references how EveryBlock shares food inspection Mowgli First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that Things that Matter Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

6

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Bakunin ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Just having Fun ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Things that Matter ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting B I think the city seems so wide - wersquod want more information should be more specific towards that agency

Is there anything that would make you feel more comfortable filling out this form

Bakunin There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him Things that Matter Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

Would you be more likely to submit this form on a mobile device or on a computer

All mixed reaction seems not to matter Mowgli Laptop due to being comfortable with keyboard

QampA

Does this information change your feelings about filling out the form

B I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Just having Fun References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Bakunin ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

7

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you want to see this information elsewhere - additional question

Mowgli ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer Bakunin Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Things that Matter I think most people knows what 311 is that info might further encourage somebody to report food poisoning

Would you want to receive an e-mail with this type of information

All Mixed reactions - no strong opinion from individuals or as group

General Foodborne Topics

In what ways do you think Foodborne Chicago could be improved [Written responses] Things that Matter Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Mowgli The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Just having fun To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Bakunin More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

Things that Matter Would be interesting to have a tracker of results (quantitative data) Bakunin Add the City seal

8

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 2

Names Seat 1 Tester profile OnePresence Neighborhood Chatham Primary device iPad Favorite restaurant Catch 35 Seat 2 Tester profile slackerdiva Neighborhood Auburn Gresham Primary device iPhone 4S Favorite restaurant A10 Seat 3 Tester profile Foodlover Neighborhood Hyde Park Primary device Laptop Phone Favorite restaurant Native Foods Seat 4 Tester profile Spouse of food poison victim Neighborhood Hyde Park (these tests were never down here) Primary device iPhone Favorite restaurant The Snail on 55th - good thai foodBYOB Seat 5 Tester profile Andersonville Neighborhood Andersonville Primary device Android phone (ldquoItrsquos not specialrdquo) Favorite restaurant ldquoI donrsquot eat at the same place twicerdquo

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

slackerdiva ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Spouse of food poison victim Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Foodlover Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Andersoville Also gives shout outs to local businesses and retweets is a giveaway

9

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

OnePresence use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event

Do you normally interact with Twitter on your computer or on a mobile device

Foodlover Both slackerdiva Both - but likes laptop due to larger screen Spouse of food poison victim Mobile - tweetdeck to load things up during the work week

What would be your normal course of action if someone you did not recognize tweeted at you

Andersoville Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo slackerdiva Check them out Spouse of food poison victim If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo

Can you tell me about a positive experience you had with an organization through social media

Spouse of food poison victim ChooseChicago picked up and used photos Andersoville Usually direct messaging with them as a faster means of communication slackerdiva Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

10

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Spouse of food poison victim I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps Andersoville I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo Foodlover ldquoThatrsquos creepy a little bitrdquo

If you have had food poisoning what actions if any did you take to report it

Spouse of food poison victim Wife had food poisoning for 12 days did not know what to do - there was no action they could take A few testers indicated they were young when they got food poisoning

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

Andersoville Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Foodlover ldquoI wouldnrsquotrdquo slackerdiva Would because wants to share knowledge with others Spouse of food poison victim ldquoYou canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo slackerdiva Questioned this re repercussions due to a freedom of speech issue Spouse of food poison victim Not sure but concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area slackerdiva ldquoIrsquod be hardcore and tweet it anywayrdquo

11

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

Spouse of food poison victim First one - ldquosounds authoritativerdquo OnePresence First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click Andersonville Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints slackerdiva Agrees with first one Foodlover Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue

Is there anyone else you rather get a tweet from if its about food poisoning Other health-related topics

Andersonville Department of Health maybe - would click link from Department of Health

No one else added their comments

12

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

OnePresence If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Spouse of food poison victim Privacy policy Andersonville Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo Spouse of food poison victim Disagrees with above statement thinks more information should be on first page Andersonville If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo slackerdiva ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative

13

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Re giving information on the form Andersonville Appreciate anonymity of the internet and depends on how angry he is about the situation - not sure if wants a response Spouse of food poison victim ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Andersonville Believes that with Spouse of food poison victimrsquos situation the doctorhospital would have to report it and this form is ldquominorrdquo

Spouse of food poison victim When I asked him about reporting it he said he didnrsquot have to

Foodlover ldquoI donrsquot know if I would because I am not sure what the effect would berdquo slackerdiva Are these people advocates for me

[What do you think it does from this initial page]

Spouse of food poison victim Notifies something is going on somewhere - ldquoare you going to share that with the publicrdquo to not go somewhere - ldquoitrsquos hard to say not go somewhererdquo slackerdiva Would do it but wants a response quickly Spouse of food poison victim Like an auto-reply with a case number

Does this information change your feelings about filling out the form

OnePresence Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Foodlover Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo slackerdiva Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea)

Do you normally look at FAQ in your normal use of Web sites ndash additional question

Spouse of food poison victim For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site

14

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

slackerdiva Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information

slackerdiva Yes interested in privacy policy (124 interested in seeing this on the first page) Spouse of food poison victim Yes Andersonville ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

OnePresence Maybe there could be a dashboard that summarizes trends in food issues in Chicago Slackerdiva Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares FoodLover Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Spouse of food poison victim Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Andersonville I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful

How do you feel about Foodborne Chicago

OnePresence Glad it doesnrsquot ask for a location because tired of answering NO Andersonville Agrees with this itrsquos annoying OnePresence Interested in resources to know if you have food poisoning vs flu or other illness

15

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 3

Background Seat 1

Tester profile Natam99 Neighborhood Bronzeville Primary device iPad Favorite restaurant Panda Express Seat 2

Tester profile Alpha Man Neighborhood ldquoThe Gaprdquo Primary device Cell phone Favorite restaurant Pearlrsquos Place (39thMichigan) Seat 3 Tester profile Foodie Neighborhood (came late) Primary device Favorite restaurant Seat 4 Tester profile LadyJ24 Neighborhood West Pullman Primary device Cell phone Favorite restaurant Cheesecake Factory Seat 5 Tester profile EhiAyoko Neighborhood South Shore Primary device Laptop Favorite restaurant Eyonze (African)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

Alpha Man Belongs to social service agencies uses Twitter to follow event and to send out relevant information EhiAyoko Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Natam99 Tweets about events that hosting LadyJ24 News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Foodie About sonrsquos basketball games

Do you normally interact with Twitter on your computer or on a mobile device

16

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Alpha Man Mostly cell phone Foodie Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you

EhiAyoko Looks at picture and checks whether or not it is an ad Alpha Man Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about LadyJ24 If itrsquos spam doesnrsquot add it Foodie Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball

Can you tell me about a positive experience you had with an organization through social media Alpha Man With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

EhiAyoko Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

LadyJ24 Likes to stay current

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

EhiAyoko If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link Natam99 ask a question versus to send a link Alpha Man Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real LadyJ24 Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo

17

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 5: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

Things that Matter The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit Bakunin Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo

bull gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News

B Health Department gives ldquoa little more credibilityrdquo Just having Fun First one

What would be the first thing you do if you got one of these tweets Mowgli I would check out Twitter profile out first

5

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Things that Matter B Just having fun Bakunin Click link

Is there anyone else you rather get a tweet from if its about food poisoning

Bakunin Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility B Getting info from other people - references how EveryBlock shares food inspection Mowgli First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that Things that Matter Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

6

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Bakunin ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Just having Fun ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Things that Matter ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting B I think the city seems so wide - wersquod want more information should be more specific towards that agency

Is there anything that would make you feel more comfortable filling out this form

Bakunin There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him Things that Matter Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

Would you be more likely to submit this form on a mobile device or on a computer

All mixed reaction seems not to matter Mowgli Laptop due to being comfortable with keyboard

QampA

Does this information change your feelings about filling out the form

B I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Just having Fun References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Bakunin ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

7

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you want to see this information elsewhere - additional question

Mowgli ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer Bakunin Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Things that Matter I think most people knows what 311 is that info might further encourage somebody to report food poisoning

Would you want to receive an e-mail with this type of information

All Mixed reactions - no strong opinion from individuals or as group

General Foodborne Topics

In what ways do you think Foodborne Chicago could be improved [Written responses] Things that Matter Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Mowgli The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Just having fun To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Bakunin More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

Things that Matter Would be interesting to have a tracker of results (quantitative data) Bakunin Add the City seal

8

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 2

Names Seat 1 Tester profile OnePresence Neighborhood Chatham Primary device iPad Favorite restaurant Catch 35 Seat 2 Tester profile slackerdiva Neighborhood Auburn Gresham Primary device iPhone 4S Favorite restaurant A10 Seat 3 Tester profile Foodlover Neighborhood Hyde Park Primary device Laptop Phone Favorite restaurant Native Foods Seat 4 Tester profile Spouse of food poison victim Neighborhood Hyde Park (these tests were never down here) Primary device iPhone Favorite restaurant The Snail on 55th - good thai foodBYOB Seat 5 Tester profile Andersonville Neighborhood Andersonville Primary device Android phone (ldquoItrsquos not specialrdquo) Favorite restaurant ldquoI donrsquot eat at the same place twicerdquo

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

slackerdiva ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Spouse of food poison victim Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Foodlover Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Andersoville Also gives shout outs to local businesses and retweets is a giveaway

9

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

OnePresence use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event

Do you normally interact with Twitter on your computer or on a mobile device

Foodlover Both slackerdiva Both - but likes laptop due to larger screen Spouse of food poison victim Mobile - tweetdeck to load things up during the work week

What would be your normal course of action if someone you did not recognize tweeted at you

Andersoville Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo slackerdiva Check them out Spouse of food poison victim If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo

Can you tell me about a positive experience you had with an organization through social media

Spouse of food poison victim ChooseChicago picked up and used photos Andersoville Usually direct messaging with them as a faster means of communication slackerdiva Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

10

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Spouse of food poison victim I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps Andersoville I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo Foodlover ldquoThatrsquos creepy a little bitrdquo

If you have had food poisoning what actions if any did you take to report it

Spouse of food poison victim Wife had food poisoning for 12 days did not know what to do - there was no action they could take A few testers indicated they were young when they got food poisoning

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

Andersoville Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Foodlover ldquoI wouldnrsquotrdquo slackerdiva Would because wants to share knowledge with others Spouse of food poison victim ldquoYou canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo slackerdiva Questioned this re repercussions due to a freedom of speech issue Spouse of food poison victim Not sure but concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area slackerdiva ldquoIrsquod be hardcore and tweet it anywayrdquo

11

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

Spouse of food poison victim First one - ldquosounds authoritativerdquo OnePresence First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click Andersonville Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints slackerdiva Agrees with first one Foodlover Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue

Is there anyone else you rather get a tweet from if its about food poisoning Other health-related topics

Andersonville Department of Health maybe - would click link from Department of Health

No one else added their comments

12

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

OnePresence If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Spouse of food poison victim Privacy policy Andersonville Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo Spouse of food poison victim Disagrees with above statement thinks more information should be on first page Andersonville If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo slackerdiva ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative

13

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Re giving information on the form Andersonville Appreciate anonymity of the internet and depends on how angry he is about the situation - not sure if wants a response Spouse of food poison victim ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Andersonville Believes that with Spouse of food poison victimrsquos situation the doctorhospital would have to report it and this form is ldquominorrdquo

Spouse of food poison victim When I asked him about reporting it he said he didnrsquot have to

Foodlover ldquoI donrsquot know if I would because I am not sure what the effect would berdquo slackerdiva Are these people advocates for me

[What do you think it does from this initial page]

Spouse of food poison victim Notifies something is going on somewhere - ldquoare you going to share that with the publicrdquo to not go somewhere - ldquoitrsquos hard to say not go somewhererdquo slackerdiva Would do it but wants a response quickly Spouse of food poison victim Like an auto-reply with a case number

Does this information change your feelings about filling out the form

OnePresence Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Foodlover Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo slackerdiva Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea)

Do you normally look at FAQ in your normal use of Web sites ndash additional question

Spouse of food poison victim For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site

14

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

slackerdiva Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information

slackerdiva Yes interested in privacy policy (124 interested in seeing this on the first page) Spouse of food poison victim Yes Andersonville ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

OnePresence Maybe there could be a dashboard that summarizes trends in food issues in Chicago Slackerdiva Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares FoodLover Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Spouse of food poison victim Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Andersonville I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful

How do you feel about Foodborne Chicago

OnePresence Glad it doesnrsquot ask for a location because tired of answering NO Andersonville Agrees with this itrsquos annoying OnePresence Interested in resources to know if you have food poisoning vs flu or other illness

15

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 3

Background Seat 1

Tester profile Natam99 Neighborhood Bronzeville Primary device iPad Favorite restaurant Panda Express Seat 2

Tester profile Alpha Man Neighborhood ldquoThe Gaprdquo Primary device Cell phone Favorite restaurant Pearlrsquos Place (39thMichigan) Seat 3 Tester profile Foodie Neighborhood (came late) Primary device Favorite restaurant Seat 4 Tester profile LadyJ24 Neighborhood West Pullman Primary device Cell phone Favorite restaurant Cheesecake Factory Seat 5 Tester profile EhiAyoko Neighborhood South Shore Primary device Laptop Favorite restaurant Eyonze (African)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

Alpha Man Belongs to social service agencies uses Twitter to follow event and to send out relevant information EhiAyoko Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Natam99 Tweets about events that hosting LadyJ24 News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Foodie About sonrsquos basketball games

Do you normally interact with Twitter on your computer or on a mobile device

16

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Alpha Man Mostly cell phone Foodie Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you

EhiAyoko Looks at picture and checks whether or not it is an ad Alpha Man Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about LadyJ24 If itrsquos spam doesnrsquot add it Foodie Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball

Can you tell me about a positive experience you had with an organization through social media Alpha Man With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

EhiAyoko Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

LadyJ24 Likes to stay current

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

EhiAyoko If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link Natam99 ask a question versus to send a link Alpha Man Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real LadyJ24 Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo

17

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 6: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Things that Matter B Just having fun Bakunin Click link

Is there anyone else you rather get a tweet from if its about food poisoning

Bakunin Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility B Getting info from other people - references how EveryBlock shares food inspection Mowgli First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that Things that Matter Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

6

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Bakunin ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Just having Fun ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Things that Matter ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting B I think the city seems so wide - wersquod want more information should be more specific towards that agency

Is there anything that would make you feel more comfortable filling out this form

Bakunin There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him Things that Matter Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

Would you be more likely to submit this form on a mobile device or on a computer

All mixed reaction seems not to matter Mowgli Laptop due to being comfortable with keyboard

QampA

Does this information change your feelings about filling out the form

B I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Just having Fun References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Bakunin ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

7

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you want to see this information elsewhere - additional question

Mowgli ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer Bakunin Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Things that Matter I think most people knows what 311 is that info might further encourage somebody to report food poisoning

Would you want to receive an e-mail with this type of information

All Mixed reactions - no strong opinion from individuals or as group

General Foodborne Topics

In what ways do you think Foodborne Chicago could be improved [Written responses] Things that Matter Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Mowgli The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Just having fun To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Bakunin More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

Things that Matter Would be interesting to have a tracker of results (quantitative data) Bakunin Add the City seal

8

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 2

Names Seat 1 Tester profile OnePresence Neighborhood Chatham Primary device iPad Favorite restaurant Catch 35 Seat 2 Tester profile slackerdiva Neighborhood Auburn Gresham Primary device iPhone 4S Favorite restaurant A10 Seat 3 Tester profile Foodlover Neighborhood Hyde Park Primary device Laptop Phone Favorite restaurant Native Foods Seat 4 Tester profile Spouse of food poison victim Neighborhood Hyde Park (these tests were never down here) Primary device iPhone Favorite restaurant The Snail on 55th - good thai foodBYOB Seat 5 Tester profile Andersonville Neighborhood Andersonville Primary device Android phone (ldquoItrsquos not specialrdquo) Favorite restaurant ldquoI donrsquot eat at the same place twicerdquo

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

slackerdiva ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Spouse of food poison victim Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Foodlover Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Andersoville Also gives shout outs to local businesses and retweets is a giveaway

9

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

OnePresence use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event

Do you normally interact with Twitter on your computer or on a mobile device

Foodlover Both slackerdiva Both - but likes laptop due to larger screen Spouse of food poison victim Mobile - tweetdeck to load things up during the work week

What would be your normal course of action if someone you did not recognize tweeted at you

Andersoville Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo slackerdiva Check them out Spouse of food poison victim If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo

Can you tell me about a positive experience you had with an organization through social media

Spouse of food poison victim ChooseChicago picked up and used photos Andersoville Usually direct messaging with them as a faster means of communication slackerdiva Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

10

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Spouse of food poison victim I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps Andersoville I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo Foodlover ldquoThatrsquos creepy a little bitrdquo

If you have had food poisoning what actions if any did you take to report it

Spouse of food poison victim Wife had food poisoning for 12 days did not know what to do - there was no action they could take A few testers indicated they were young when they got food poisoning

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

Andersoville Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Foodlover ldquoI wouldnrsquotrdquo slackerdiva Would because wants to share knowledge with others Spouse of food poison victim ldquoYou canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo slackerdiva Questioned this re repercussions due to a freedom of speech issue Spouse of food poison victim Not sure but concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area slackerdiva ldquoIrsquod be hardcore and tweet it anywayrdquo

11

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

Spouse of food poison victim First one - ldquosounds authoritativerdquo OnePresence First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click Andersonville Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints slackerdiva Agrees with first one Foodlover Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue

Is there anyone else you rather get a tweet from if its about food poisoning Other health-related topics

Andersonville Department of Health maybe - would click link from Department of Health

No one else added their comments

12

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

OnePresence If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Spouse of food poison victim Privacy policy Andersonville Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo Spouse of food poison victim Disagrees with above statement thinks more information should be on first page Andersonville If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo slackerdiva ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative

13

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Re giving information on the form Andersonville Appreciate anonymity of the internet and depends on how angry he is about the situation - not sure if wants a response Spouse of food poison victim ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Andersonville Believes that with Spouse of food poison victimrsquos situation the doctorhospital would have to report it and this form is ldquominorrdquo

Spouse of food poison victim When I asked him about reporting it he said he didnrsquot have to

Foodlover ldquoI donrsquot know if I would because I am not sure what the effect would berdquo slackerdiva Are these people advocates for me

[What do you think it does from this initial page]

Spouse of food poison victim Notifies something is going on somewhere - ldquoare you going to share that with the publicrdquo to not go somewhere - ldquoitrsquos hard to say not go somewhererdquo slackerdiva Would do it but wants a response quickly Spouse of food poison victim Like an auto-reply with a case number

Does this information change your feelings about filling out the form

OnePresence Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Foodlover Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo slackerdiva Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea)

Do you normally look at FAQ in your normal use of Web sites ndash additional question

Spouse of food poison victim For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site

14

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

slackerdiva Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information

slackerdiva Yes interested in privacy policy (124 interested in seeing this on the first page) Spouse of food poison victim Yes Andersonville ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

OnePresence Maybe there could be a dashboard that summarizes trends in food issues in Chicago Slackerdiva Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares FoodLover Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Spouse of food poison victim Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Andersonville I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful

How do you feel about Foodborne Chicago

OnePresence Glad it doesnrsquot ask for a location because tired of answering NO Andersonville Agrees with this itrsquos annoying OnePresence Interested in resources to know if you have food poisoning vs flu or other illness

15

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 3

Background Seat 1

Tester profile Natam99 Neighborhood Bronzeville Primary device iPad Favorite restaurant Panda Express Seat 2

Tester profile Alpha Man Neighborhood ldquoThe Gaprdquo Primary device Cell phone Favorite restaurant Pearlrsquos Place (39thMichigan) Seat 3 Tester profile Foodie Neighborhood (came late) Primary device Favorite restaurant Seat 4 Tester profile LadyJ24 Neighborhood West Pullman Primary device Cell phone Favorite restaurant Cheesecake Factory Seat 5 Tester profile EhiAyoko Neighborhood South Shore Primary device Laptop Favorite restaurant Eyonze (African)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

Alpha Man Belongs to social service agencies uses Twitter to follow event and to send out relevant information EhiAyoko Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Natam99 Tweets about events that hosting LadyJ24 News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Foodie About sonrsquos basketball games

Do you normally interact with Twitter on your computer or on a mobile device

16

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Alpha Man Mostly cell phone Foodie Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you

EhiAyoko Looks at picture and checks whether or not it is an ad Alpha Man Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about LadyJ24 If itrsquos spam doesnrsquot add it Foodie Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball

Can you tell me about a positive experience you had with an organization through social media Alpha Man With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

EhiAyoko Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

LadyJ24 Likes to stay current

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

EhiAyoko If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link Natam99 ask a question versus to send a link Alpha Man Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real LadyJ24 Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo

17

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 7: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Bakunin ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Just having Fun ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Things that Matter ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting B I think the city seems so wide - wersquod want more information should be more specific towards that agency

Is there anything that would make you feel more comfortable filling out this form

Bakunin There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him Things that Matter Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

Would you be more likely to submit this form on a mobile device or on a computer

All mixed reaction seems not to matter Mowgli Laptop due to being comfortable with keyboard

QampA

Does this information change your feelings about filling out the form

B I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Just having Fun References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Bakunin ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

7

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you want to see this information elsewhere - additional question

Mowgli ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer Bakunin Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Things that Matter I think most people knows what 311 is that info might further encourage somebody to report food poisoning

Would you want to receive an e-mail with this type of information

All Mixed reactions - no strong opinion from individuals or as group

General Foodborne Topics

In what ways do you think Foodborne Chicago could be improved [Written responses] Things that Matter Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Mowgli The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Just having fun To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Bakunin More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

Things that Matter Would be interesting to have a tracker of results (quantitative data) Bakunin Add the City seal

8

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 2

Names Seat 1 Tester profile OnePresence Neighborhood Chatham Primary device iPad Favorite restaurant Catch 35 Seat 2 Tester profile slackerdiva Neighborhood Auburn Gresham Primary device iPhone 4S Favorite restaurant A10 Seat 3 Tester profile Foodlover Neighborhood Hyde Park Primary device Laptop Phone Favorite restaurant Native Foods Seat 4 Tester profile Spouse of food poison victim Neighborhood Hyde Park (these tests were never down here) Primary device iPhone Favorite restaurant The Snail on 55th - good thai foodBYOB Seat 5 Tester profile Andersonville Neighborhood Andersonville Primary device Android phone (ldquoItrsquos not specialrdquo) Favorite restaurant ldquoI donrsquot eat at the same place twicerdquo

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

slackerdiva ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Spouse of food poison victim Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Foodlover Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Andersoville Also gives shout outs to local businesses and retweets is a giveaway

9

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

OnePresence use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event

Do you normally interact with Twitter on your computer or on a mobile device

Foodlover Both slackerdiva Both - but likes laptop due to larger screen Spouse of food poison victim Mobile - tweetdeck to load things up during the work week

What would be your normal course of action if someone you did not recognize tweeted at you

Andersoville Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo slackerdiva Check them out Spouse of food poison victim If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo

Can you tell me about a positive experience you had with an organization through social media

Spouse of food poison victim ChooseChicago picked up and used photos Andersoville Usually direct messaging with them as a faster means of communication slackerdiva Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

10

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Spouse of food poison victim I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps Andersoville I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo Foodlover ldquoThatrsquos creepy a little bitrdquo

If you have had food poisoning what actions if any did you take to report it

Spouse of food poison victim Wife had food poisoning for 12 days did not know what to do - there was no action they could take A few testers indicated they were young when they got food poisoning

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

Andersoville Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Foodlover ldquoI wouldnrsquotrdquo slackerdiva Would because wants to share knowledge with others Spouse of food poison victim ldquoYou canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo slackerdiva Questioned this re repercussions due to a freedom of speech issue Spouse of food poison victim Not sure but concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area slackerdiva ldquoIrsquod be hardcore and tweet it anywayrdquo

11

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

Spouse of food poison victim First one - ldquosounds authoritativerdquo OnePresence First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click Andersonville Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints slackerdiva Agrees with first one Foodlover Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue

Is there anyone else you rather get a tweet from if its about food poisoning Other health-related topics

Andersonville Department of Health maybe - would click link from Department of Health

No one else added their comments

12

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

OnePresence If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Spouse of food poison victim Privacy policy Andersonville Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo Spouse of food poison victim Disagrees with above statement thinks more information should be on first page Andersonville If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo slackerdiva ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative

13

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Re giving information on the form Andersonville Appreciate anonymity of the internet and depends on how angry he is about the situation - not sure if wants a response Spouse of food poison victim ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Andersonville Believes that with Spouse of food poison victimrsquos situation the doctorhospital would have to report it and this form is ldquominorrdquo

Spouse of food poison victim When I asked him about reporting it he said he didnrsquot have to

Foodlover ldquoI donrsquot know if I would because I am not sure what the effect would berdquo slackerdiva Are these people advocates for me

[What do you think it does from this initial page]

Spouse of food poison victim Notifies something is going on somewhere - ldquoare you going to share that with the publicrdquo to not go somewhere - ldquoitrsquos hard to say not go somewhererdquo slackerdiva Would do it but wants a response quickly Spouse of food poison victim Like an auto-reply with a case number

Does this information change your feelings about filling out the form

OnePresence Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Foodlover Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo slackerdiva Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea)

Do you normally look at FAQ in your normal use of Web sites ndash additional question

Spouse of food poison victim For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site

14

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

slackerdiva Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information

slackerdiva Yes interested in privacy policy (124 interested in seeing this on the first page) Spouse of food poison victim Yes Andersonville ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

OnePresence Maybe there could be a dashboard that summarizes trends in food issues in Chicago Slackerdiva Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares FoodLover Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Spouse of food poison victim Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Andersonville I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful

How do you feel about Foodborne Chicago

OnePresence Glad it doesnrsquot ask for a location because tired of answering NO Andersonville Agrees with this itrsquos annoying OnePresence Interested in resources to know if you have food poisoning vs flu or other illness

15

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 3

Background Seat 1

Tester profile Natam99 Neighborhood Bronzeville Primary device iPad Favorite restaurant Panda Express Seat 2

Tester profile Alpha Man Neighborhood ldquoThe Gaprdquo Primary device Cell phone Favorite restaurant Pearlrsquos Place (39thMichigan) Seat 3 Tester profile Foodie Neighborhood (came late) Primary device Favorite restaurant Seat 4 Tester profile LadyJ24 Neighborhood West Pullman Primary device Cell phone Favorite restaurant Cheesecake Factory Seat 5 Tester profile EhiAyoko Neighborhood South Shore Primary device Laptop Favorite restaurant Eyonze (African)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

Alpha Man Belongs to social service agencies uses Twitter to follow event and to send out relevant information EhiAyoko Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Natam99 Tweets about events that hosting LadyJ24 News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Foodie About sonrsquos basketball games

Do you normally interact with Twitter on your computer or on a mobile device

16

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Alpha Man Mostly cell phone Foodie Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you

EhiAyoko Looks at picture and checks whether or not it is an ad Alpha Man Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about LadyJ24 If itrsquos spam doesnrsquot add it Foodie Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball

Can you tell me about a positive experience you had with an organization through social media Alpha Man With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

EhiAyoko Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

LadyJ24 Likes to stay current

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

EhiAyoko If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link Natam99 ask a question versus to send a link Alpha Man Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real LadyJ24 Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo

17

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 8: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you want to see this information elsewhere - additional question

Mowgli ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer Bakunin Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Things that Matter I think most people knows what 311 is that info might further encourage somebody to report food poisoning

Would you want to receive an e-mail with this type of information

All Mixed reactions - no strong opinion from individuals or as group

General Foodborne Topics

In what ways do you think Foodborne Chicago could be improved [Written responses] Things that Matter Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Mowgli The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Just having fun To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Bakunin More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

Things that Matter Would be interesting to have a tracker of results (quantitative data) Bakunin Add the City seal

8

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 2

Names Seat 1 Tester profile OnePresence Neighborhood Chatham Primary device iPad Favorite restaurant Catch 35 Seat 2 Tester profile slackerdiva Neighborhood Auburn Gresham Primary device iPhone 4S Favorite restaurant A10 Seat 3 Tester profile Foodlover Neighborhood Hyde Park Primary device Laptop Phone Favorite restaurant Native Foods Seat 4 Tester profile Spouse of food poison victim Neighborhood Hyde Park (these tests were never down here) Primary device iPhone Favorite restaurant The Snail on 55th - good thai foodBYOB Seat 5 Tester profile Andersonville Neighborhood Andersonville Primary device Android phone (ldquoItrsquos not specialrdquo) Favorite restaurant ldquoI donrsquot eat at the same place twicerdquo

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

slackerdiva ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Spouse of food poison victim Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Foodlover Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Andersoville Also gives shout outs to local businesses and retweets is a giveaway

9

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

OnePresence use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event

Do you normally interact with Twitter on your computer or on a mobile device

Foodlover Both slackerdiva Both - but likes laptop due to larger screen Spouse of food poison victim Mobile - tweetdeck to load things up during the work week

What would be your normal course of action if someone you did not recognize tweeted at you

Andersoville Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo slackerdiva Check them out Spouse of food poison victim If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo

Can you tell me about a positive experience you had with an organization through social media

Spouse of food poison victim ChooseChicago picked up and used photos Andersoville Usually direct messaging with them as a faster means of communication slackerdiva Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

10

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Spouse of food poison victim I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps Andersoville I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo Foodlover ldquoThatrsquos creepy a little bitrdquo

If you have had food poisoning what actions if any did you take to report it

Spouse of food poison victim Wife had food poisoning for 12 days did not know what to do - there was no action they could take A few testers indicated they were young when they got food poisoning

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

Andersoville Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Foodlover ldquoI wouldnrsquotrdquo slackerdiva Would because wants to share knowledge with others Spouse of food poison victim ldquoYou canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo slackerdiva Questioned this re repercussions due to a freedom of speech issue Spouse of food poison victim Not sure but concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area slackerdiva ldquoIrsquod be hardcore and tweet it anywayrdquo

11

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

Spouse of food poison victim First one - ldquosounds authoritativerdquo OnePresence First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click Andersonville Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints slackerdiva Agrees with first one Foodlover Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue

Is there anyone else you rather get a tweet from if its about food poisoning Other health-related topics

Andersonville Department of Health maybe - would click link from Department of Health

No one else added their comments

12

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

OnePresence If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Spouse of food poison victim Privacy policy Andersonville Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo Spouse of food poison victim Disagrees with above statement thinks more information should be on first page Andersonville If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo slackerdiva ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative

13

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Re giving information on the form Andersonville Appreciate anonymity of the internet and depends on how angry he is about the situation - not sure if wants a response Spouse of food poison victim ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Andersonville Believes that with Spouse of food poison victimrsquos situation the doctorhospital would have to report it and this form is ldquominorrdquo

Spouse of food poison victim When I asked him about reporting it he said he didnrsquot have to

Foodlover ldquoI donrsquot know if I would because I am not sure what the effect would berdquo slackerdiva Are these people advocates for me

[What do you think it does from this initial page]

Spouse of food poison victim Notifies something is going on somewhere - ldquoare you going to share that with the publicrdquo to not go somewhere - ldquoitrsquos hard to say not go somewhererdquo slackerdiva Would do it but wants a response quickly Spouse of food poison victim Like an auto-reply with a case number

Does this information change your feelings about filling out the form

OnePresence Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Foodlover Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo slackerdiva Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea)

Do you normally look at FAQ in your normal use of Web sites ndash additional question

Spouse of food poison victim For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site

14

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

slackerdiva Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information

slackerdiva Yes interested in privacy policy (124 interested in seeing this on the first page) Spouse of food poison victim Yes Andersonville ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

OnePresence Maybe there could be a dashboard that summarizes trends in food issues in Chicago Slackerdiva Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares FoodLover Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Spouse of food poison victim Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Andersonville I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful

How do you feel about Foodborne Chicago

OnePresence Glad it doesnrsquot ask for a location because tired of answering NO Andersonville Agrees with this itrsquos annoying OnePresence Interested in resources to know if you have food poisoning vs flu or other illness

15

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 3

Background Seat 1

Tester profile Natam99 Neighborhood Bronzeville Primary device iPad Favorite restaurant Panda Express Seat 2

Tester profile Alpha Man Neighborhood ldquoThe Gaprdquo Primary device Cell phone Favorite restaurant Pearlrsquos Place (39thMichigan) Seat 3 Tester profile Foodie Neighborhood (came late) Primary device Favorite restaurant Seat 4 Tester profile LadyJ24 Neighborhood West Pullman Primary device Cell phone Favorite restaurant Cheesecake Factory Seat 5 Tester profile EhiAyoko Neighborhood South Shore Primary device Laptop Favorite restaurant Eyonze (African)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

Alpha Man Belongs to social service agencies uses Twitter to follow event and to send out relevant information EhiAyoko Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Natam99 Tweets about events that hosting LadyJ24 News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Foodie About sonrsquos basketball games

Do you normally interact with Twitter on your computer or on a mobile device

16

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Alpha Man Mostly cell phone Foodie Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you

EhiAyoko Looks at picture and checks whether or not it is an ad Alpha Man Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about LadyJ24 If itrsquos spam doesnrsquot add it Foodie Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball

Can you tell me about a positive experience you had with an organization through social media Alpha Man With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

EhiAyoko Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

LadyJ24 Likes to stay current

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

EhiAyoko If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link Natam99 ask a question versus to send a link Alpha Man Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real LadyJ24 Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo

17

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 9: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 2

Names Seat 1 Tester profile OnePresence Neighborhood Chatham Primary device iPad Favorite restaurant Catch 35 Seat 2 Tester profile slackerdiva Neighborhood Auburn Gresham Primary device iPhone 4S Favorite restaurant A10 Seat 3 Tester profile Foodlover Neighborhood Hyde Park Primary device Laptop Phone Favorite restaurant Native Foods Seat 4 Tester profile Spouse of food poison victim Neighborhood Hyde Park (these tests were never down here) Primary device iPhone Favorite restaurant The Snail on 55th - good thai foodBYOB Seat 5 Tester profile Andersonville Neighborhood Andersonville Primary device Android phone (ldquoItrsquos not specialrdquo) Favorite restaurant ldquoI donrsquot eat at the same place twicerdquo

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

slackerdiva ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Spouse of food poison victim Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Foodlover Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Andersoville Also gives shout outs to local businesses and retweets is a giveaway

9

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

OnePresence use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event

Do you normally interact with Twitter on your computer or on a mobile device

Foodlover Both slackerdiva Both - but likes laptop due to larger screen Spouse of food poison victim Mobile - tweetdeck to load things up during the work week

What would be your normal course of action if someone you did not recognize tweeted at you

Andersoville Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo slackerdiva Check them out Spouse of food poison victim If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo

Can you tell me about a positive experience you had with an organization through social media

Spouse of food poison victim ChooseChicago picked up and used photos Andersoville Usually direct messaging with them as a faster means of communication slackerdiva Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

10

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Spouse of food poison victim I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps Andersoville I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo Foodlover ldquoThatrsquos creepy a little bitrdquo

If you have had food poisoning what actions if any did you take to report it

Spouse of food poison victim Wife had food poisoning for 12 days did not know what to do - there was no action they could take A few testers indicated they were young when they got food poisoning

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

Andersoville Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Foodlover ldquoI wouldnrsquotrdquo slackerdiva Would because wants to share knowledge with others Spouse of food poison victim ldquoYou canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo slackerdiva Questioned this re repercussions due to a freedom of speech issue Spouse of food poison victim Not sure but concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area slackerdiva ldquoIrsquod be hardcore and tweet it anywayrdquo

11

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

Spouse of food poison victim First one - ldquosounds authoritativerdquo OnePresence First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click Andersonville Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints slackerdiva Agrees with first one Foodlover Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue

Is there anyone else you rather get a tweet from if its about food poisoning Other health-related topics

Andersonville Department of Health maybe - would click link from Department of Health

No one else added their comments

12

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

OnePresence If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Spouse of food poison victim Privacy policy Andersonville Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo Spouse of food poison victim Disagrees with above statement thinks more information should be on first page Andersonville If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo slackerdiva ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative

13

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Re giving information on the form Andersonville Appreciate anonymity of the internet and depends on how angry he is about the situation - not sure if wants a response Spouse of food poison victim ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Andersonville Believes that with Spouse of food poison victimrsquos situation the doctorhospital would have to report it and this form is ldquominorrdquo

Spouse of food poison victim When I asked him about reporting it he said he didnrsquot have to

Foodlover ldquoI donrsquot know if I would because I am not sure what the effect would berdquo slackerdiva Are these people advocates for me

[What do you think it does from this initial page]

Spouse of food poison victim Notifies something is going on somewhere - ldquoare you going to share that with the publicrdquo to not go somewhere - ldquoitrsquos hard to say not go somewhererdquo slackerdiva Would do it but wants a response quickly Spouse of food poison victim Like an auto-reply with a case number

Does this information change your feelings about filling out the form

OnePresence Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Foodlover Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo slackerdiva Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea)

Do you normally look at FAQ in your normal use of Web sites ndash additional question

Spouse of food poison victim For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site

14

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

slackerdiva Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information

slackerdiva Yes interested in privacy policy (124 interested in seeing this on the first page) Spouse of food poison victim Yes Andersonville ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

OnePresence Maybe there could be a dashboard that summarizes trends in food issues in Chicago Slackerdiva Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares FoodLover Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Spouse of food poison victim Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Andersonville I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful

How do you feel about Foodborne Chicago

OnePresence Glad it doesnrsquot ask for a location because tired of answering NO Andersonville Agrees with this itrsquos annoying OnePresence Interested in resources to know if you have food poisoning vs flu or other illness

15

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 3

Background Seat 1

Tester profile Natam99 Neighborhood Bronzeville Primary device iPad Favorite restaurant Panda Express Seat 2

Tester profile Alpha Man Neighborhood ldquoThe Gaprdquo Primary device Cell phone Favorite restaurant Pearlrsquos Place (39thMichigan) Seat 3 Tester profile Foodie Neighborhood (came late) Primary device Favorite restaurant Seat 4 Tester profile LadyJ24 Neighborhood West Pullman Primary device Cell phone Favorite restaurant Cheesecake Factory Seat 5 Tester profile EhiAyoko Neighborhood South Shore Primary device Laptop Favorite restaurant Eyonze (African)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

Alpha Man Belongs to social service agencies uses Twitter to follow event and to send out relevant information EhiAyoko Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Natam99 Tweets about events that hosting LadyJ24 News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Foodie About sonrsquos basketball games

Do you normally interact with Twitter on your computer or on a mobile device

16

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Alpha Man Mostly cell phone Foodie Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you

EhiAyoko Looks at picture and checks whether or not it is an ad Alpha Man Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about LadyJ24 If itrsquos spam doesnrsquot add it Foodie Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball

Can you tell me about a positive experience you had with an organization through social media Alpha Man With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

EhiAyoko Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

LadyJ24 Likes to stay current

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

EhiAyoko If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link Natam99 ask a question versus to send a link Alpha Man Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real LadyJ24 Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo

17

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 10: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

OnePresence use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event

Do you normally interact with Twitter on your computer or on a mobile device

Foodlover Both slackerdiva Both - but likes laptop due to larger screen Spouse of food poison victim Mobile - tweetdeck to load things up during the work week

What would be your normal course of action if someone you did not recognize tweeted at you

Andersoville Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo slackerdiva Check them out Spouse of food poison victim If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo

Can you tell me about a positive experience you had with an organization through social media

Spouse of food poison victim ChooseChicago picked up and used photos Andersoville Usually direct messaging with them as a faster means of communication slackerdiva Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

10

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Spouse of food poison victim I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps Andersoville I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo Foodlover ldquoThatrsquos creepy a little bitrdquo

If you have had food poisoning what actions if any did you take to report it

Spouse of food poison victim Wife had food poisoning for 12 days did not know what to do - there was no action they could take A few testers indicated they were young when they got food poisoning

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

Andersoville Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Foodlover ldquoI wouldnrsquotrdquo slackerdiva Would because wants to share knowledge with others Spouse of food poison victim ldquoYou canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo slackerdiva Questioned this re repercussions due to a freedom of speech issue Spouse of food poison victim Not sure but concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area slackerdiva ldquoIrsquod be hardcore and tweet it anywayrdquo

11

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

Spouse of food poison victim First one - ldquosounds authoritativerdquo OnePresence First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click Andersonville Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints slackerdiva Agrees with first one Foodlover Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue

Is there anyone else you rather get a tweet from if its about food poisoning Other health-related topics

Andersonville Department of Health maybe - would click link from Department of Health

No one else added their comments

12

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

OnePresence If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Spouse of food poison victim Privacy policy Andersonville Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo Spouse of food poison victim Disagrees with above statement thinks more information should be on first page Andersonville If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo slackerdiva ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative

13

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Re giving information on the form Andersonville Appreciate anonymity of the internet and depends on how angry he is about the situation - not sure if wants a response Spouse of food poison victim ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Andersonville Believes that with Spouse of food poison victimrsquos situation the doctorhospital would have to report it and this form is ldquominorrdquo

Spouse of food poison victim When I asked him about reporting it he said he didnrsquot have to

Foodlover ldquoI donrsquot know if I would because I am not sure what the effect would berdquo slackerdiva Are these people advocates for me

[What do you think it does from this initial page]

Spouse of food poison victim Notifies something is going on somewhere - ldquoare you going to share that with the publicrdquo to not go somewhere - ldquoitrsquos hard to say not go somewhererdquo slackerdiva Would do it but wants a response quickly Spouse of food poison victim Like an auto-reply with a case number

Does this information change your feelings about filling out the form

OnePresence Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Foodlover Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo slackerdiva Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea)

Do you normally look at FAQ in your normal use of Web sites ndash additional question

Spouse of food poison victim For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site

14

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

slackerdiva Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information

slackerdiva Yes interested in privacy policy (124 interested in seeing this on the first page) Spouse of food poison victim Yes Andersonville ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

OnePresence Maybe there could be a dashboard that summarizes trends in food issues in Chicago Slackerdiva Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares FoodLover Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Spouse of food poison victim Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Andersonville I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful

How do you feel about Foodborne Chicago

OnePresence Glad it doesnrsquot ask for a location because tired of answering NO Andersonville Agrees with this itrsquos annoying OnePresence Interested in resources to know if you have food poisoning vs flu or other illness

15

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 3

Background Seat 1

Tester profile Natam99 Neighborhood Bronzeville Primary device iPad Favorite restaurant Panda Express Seat 2

Tester profile Alpha Man Neighborhood ldquoThe Gaprdquo Primary device Cell phone Favorite restaurant Pearlrsquos Place (39thMichigan) Seat 3 Tester profile Foodie Neighborhood (came late) Primary device Favorite restaurant Seat 4 Tester profile LadyJ24 Neighborhood West Pullman Primary device Cell phone Favorite restaurant Cheesecake Factory Seat 5 Tester profile EhiAyoko Neighborhood South Shore Primary device Laptop Favorite restaurant Eyonze (African)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

Alpha Man Belongs to social service agencies uses Twitter to follow event and to send out relevant information EhiAyoko Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Natam99 Tweets about events that hosting LadyJ24 News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Foodie About sonrsquos basketball games

Do you normally interact with Twitter on your computer or on a mobile device

16

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Alpha Man Mostly cell phone Foodie Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you

EhiAyoko Looks at picture and checks whether or not it is an ad Alpha Man Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about LadyJ24 If itrsquos spam doesnrsquot add it Foodie Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball

Can you tell me about a positive experience you had with an organization through social media Alpha Man With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

EhiAyoko Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

LadyJ24 Likes to stay current

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

EhiAyoko If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link Natam99 ask a question versus to send a link Alpha Man Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real LadyJ24 Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo

17

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 11: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Spouse of food poison victim I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps Andersoville I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo Foodlover ldquoThatrsquos creepy a little bitrdquo

If you have had food poisoning what actions if any did you take to report it

Spouse of food poison victim Wife had food poisoning for 12 days did not know what to do - there was no action they could take A few testers indicated they were young when they got food poisoning

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

Andersoville Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Foodlover ldquoI wouldnrsquotrdquo slackerdiva Would because wants to share knowledge with others Spouse of food poison victim ldquoYou canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo slackerdiva Questioned this re repercussions due to a freedom of speech issue Spouse of food poison victim Not sure but concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area slackerdiva ldquoIrsquod be hardcore and tweet it anywayrdquo

11

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

Spouse of food poison victim First one - ldquosounds authoritativerdquo OnePresence First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click Andersonville Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints slackerdiva Agrees with first one Foodlover Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue

Is there anyone else you rather get a tweet from if its about food poisoning Other health-related topics

Andersonville Department of Health maybe - would click link from Department of Health

No one else added their comments

12

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

OnePresence If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Spouse of food poison victim Privacy policy Andersonville Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo Spouse of food poison victim Disagrees with above statement thinks more information should be on first page Andersonville If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo slackerdiva ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative

13

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Re giving information on the form Andersonville Appreciate anonymity of the internet and depends on how angry he is about the situation - not sure if wants a response Spouse of food poison victim ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Andersonville Believes that with Spouse of food poison victimrsquos situation the doctorhospital would have to report it and this form is ldquominorrdquo

Spouse of food poison victim When I asked him about reporting it he said he didnrsquot have to

Foodlover ldquoI donrsquot know if I would because I am not sure what the effect would berdquo slackerdiva Are these people advocates for me

[What do you think it does from this initial page]

Spouse of food poison victim Notifies something is going on somewhere - ldquoare you going to share that with the publicrdquo to not go somewhere - ldquoitrsquos hard to say not go somewhererdquo slackerdiva Would do it but wants a response quickly Spouse of food poison victim Like an auto-reply with a case number

Does this information change your feelings about filling out the form

OnePresence Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Foodlover Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo slackerdiva Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea)

Do you normally look at FAQ in your normal use of Web sites ndash additional question

Spouse of food poison victim For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site

14

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

slackerdiva Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information

slackerdiva Yes interested in privacy policy (124 interested in seeing this on the first page) Spouse of food poison victim Yes Andersonville ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

OnePresence Maybe there could be a dashboard that summarizes trends in food issues in Chicago Slackerdiva Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares FoodLover Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Spouse of food poison victim Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Andersonville I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful

How do you feel about Foodborne Chicago

OnePresence Glad it doesnrsquot ask for a location because tired of answering NO Andersonville Agrees with this itrsquos annoying OnePresence Interested in resources to know if you have food poisoning vs flu or other illness

15

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 3

Background Seat 1

Tester profile Natam99 Neighborhood Bronzeville Primary device iPad Favorite restaurant Panda Express Seat 2

Tester profile Alpha Man Neighborhood ldquoThe Gaprdquo Primary device Cell phone Favorite restaurant Pearlrsquos Place (39thMichigan) Seat 3 Tester profile Foodie Neighborhood (came late) Primary device Favorite restaurant Seat 4 Tester profile LadyJ24 Neighborhood West Pullman Primary device Cell phone Favorite restaurant Cheesecake Factory Seat 5 Tester profile EhiAyoko Neighborhood South Shore Primary device Laptop Favorite restaurant Eyonze (African)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

Alpha Man Belongs to social service agencies uses Twitter to follow event and to send out relevant information EhiAyoko Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Natam99 Tweets about events that hosting LadyJ24 News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Foodie About sonrsquos basketball games

Do you normally interact with Twitter on your computer or on a mobile device

16

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Alpha Man Mostly cell phone Foodie Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you

EhiAyoko Looks at picture and checks whether or not it is an ad Alpha Man Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about LadyJ24 If itrsquos spam doesnrsquot add it Foodie Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball

Can you tell me about a positive experience you had with an organization through social media Alpha Man With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

EhiAyoko Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

LadyJ24 Likes to stay current

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

EhiAyoko If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link Natam99 ask a question versus to send a link Alpha Man Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real LadyJ24 Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo

17

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 12: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

Spouse of food poison victim First one - ldquosounds authoritativerdquo OnePresence First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click Andersonville Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints slackerdiva Agrees with first one Foodlover Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue

Is there anyone else you rather get a tweet from if its about food poisoning Other health-related topics

Andersonville Department of Health maybe - would click link from Department of Health

No one else added their comments

12

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

OnePresence If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Spouse of food poison victim Privacy policy Andersonville Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo Spouse of food poison victim Disagrees with above statement thinks more information should be on first page Andersonville If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo slackerdiva ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative

13

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Re giving information on the form Andersonville Appreciate anonymity of the internet and depends on how angry he is about the situation - not sure if wants a response Spouse of food poison victim ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Andersonville Believes that with Spouse of food poison victimrsquos situation the doctorhospital would have to report it and this form is ldquominorrdquo

Spouse of food poison victim When I asked him about reporting it he said he didnrsquot have to

Foodlover ldquoI donrsquot know if I would because I am not sure what the effect would berdquo slackerdiva Are these people advocates for me

[What do you think it does from this initial page]

Spouse of food poison victim Notifies something is going on somewhere - ldquoare you going to share that with the publicrdquo to not go somewhere - ldquoitrsquos hard to say not go somewhererdquo slackerdiva Would do it but wants a response quickly Spouse of food poison victim Like an auto-reply with a case number

Does this information change your feelings about filling out the form

OnePresence Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Foodlover Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo slackerdiva Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea)

Do you normally look at FAQ in your normal use of Web sites ndash additional question

Spouse of food poison victim For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site

14

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

slackerdiva Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information

slackerdiva Yes interested in privacy policy (124 interested in seeing this on the first page) Spouse of food poison victim Yes Andersonville ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

OnePresence Maybe there could be a dashboard that summarizes trends in food issues in Chicago Slackerdiva Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares FoodLover Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Spouse of food poison victim Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Andersonville I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful

How do you feel about Foodborne Chicago

OnePresence Glad it doesnrsquot ask for a location because tired of answering NO Andersonville Agrees with this itrsquos annoying OnePresence Interested in resources to know if you have food poisoning vs flu or other illness

15

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 3

Background Seat 1

Tester profile Natam99 Neighborhood Bronzeville Primary device iPad Favorite restaurant Panda Express Seat 2

Tester profile Alpha Man Neighborhood ldquoThe Gaprdquo Primary device Cell phone Favorite restaurant Pearlrsquos Place (39thMichigan) Seat 3 Tester profile Foodie Neighborhood (came late) Primary device Favorite restaurant Seat 4 Tester profile LadyJ24 Neighborhood West Pullman Primary device Cell phone Favorite restaurant Cheesecake Factory Seat 5 Tester profile EhiAyoko Neighborhood South Shore Primary device Laptop Favorite restaurant Eyonze (African)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

Alpha Man Belongs to social service agencies uses Twitter to follow event and to send out relevant information EhiAyoko Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Natam99 Tweets about events that hosting LadyJ24 News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Foodie About sonrsquos basketball games

Do you normally interact with Twitter on your computer or on a mobile device

16

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Alpha Man Mostly cell phone Foodie Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you

EhiAyoko Looks at picture and checks whether or not it is an ad Alpha Man Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about LadyJ24 If itrsquos spam doesnrsquot add it Foodie Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball

Can you tell me about a positive experience you had with an organization through social media Alpha Man With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

EhiAyoko Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

LadyJ24 Likes to stay current

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

EhiAyoko If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link Natam99 ask a question versus to send a link Alpha Man Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real LadyJ24 Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo

17

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 13: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodborne Chicago Form

How do you feel about filling out this formgiving this information

OnePresence If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Spouse of food poison victim Privacy policy Andersonville Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo Spouse of food poison victim Disagrees with above statement thinks more information should be on first page Andersonville If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo slackerdiva ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative

13

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Re giving information on the form Andersonville Appreciate anonymity of the internet and depends on how angry he is about the situation - not sure if wants a response Spouse of food poison victim ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Andersonville Believes that with Spouse of food poison victimrsquos situation the doctorhospital would have to report it and this form is ldquominorrdquo

Spouse of food poison victim When I asked him about reporting it he said he didnrsquot have to

Foodlover ldquoI donrsquot know if I would because I am not sure what the effect would berdquo slackerdiva Are these people advocates for me

[What do you think it does from this initial page]

Spouse of food poison victim Notifies something is going on somewhere - ldquoare you going to share that with the publicrdquo to not go somewhere - ldquoitrsquos hard to say not go somewhererdquo slackerdiva Would do it but wants a response quickly Spouse of food poison victim Like an auto-reply with a case number

Does this information change your feelings about filling out the form

OnePresence Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Foodlover Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo slackerdiva Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea)

Do you normally look at FAQ in your normal use of Web sites ndash additional question

Spouse of food poison victim For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site

14

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

slackerdiva Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information

slackerdiva Yes interested in privacy policy (124 interested in seeing this on the first page) Spouse of food poison victim Yes Andersonville ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

OnePresence Maybe there could be a dashboard that summarizes trends in food issues in Chicago Slackerdiva Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares FoodLover Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Spouse of food poison victim Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Andersonville I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful

How do you feel about Foodborne Chicago

OnePresence Glad it doesnrsquot ask for a location because tired of answering NO Andersonville Agrees with this itrsquos annoying OnePresence Interested in resources to know if you have food poisoning vs flu or other illness

15

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 3

Background Seat 1

Tester profile Natam99 Neighborhood Bronzeville Primary device iPad Favorite restaurant Panda Express Seat 2

Tester profile Alpha Man Neighborhood ldquoThe Gaprdquo Primary device Cell phone Favorite restaurant Pearlrsquos Place (39thMichigan) Seat 3 Tester profile Foodie Neighborhood (came late) Primary device Favorite restaurant Seat 4 Tester profile LadyJ24 Neighborhood West Pullman Primary device Cell phone Favorite restaurant Cheesecake Factory Seat 5 Tester profile EhiAyoko Neighborhood South Shore Primary device Laptop Favorite restaurant Eyonze (African)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

Alpha Man Belongs to social service agencies uses Twitter to follow event and to send out relevant information EhiAyoko Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Natam99 Tweets about events that hosting LadyJ24 News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Foodie About sonrsquos basketball games

Do you normally interact with Twitter on your computer or on a mobile device

16

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Alpha Man Mostly cell phone Foodie Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you

EhiAyoko Looks at picture and checks whether or not it is an ad Alpha Man Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about LadyJ24 If itrsquos spam doesnrsquot add it Foodie Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball

Can you tell me about a positive experience you had with an organization through social media Alpha Man With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

EhiAyoko Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

LadyJ24 Likes to stay current

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

EhiAyoko If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link Natam99 ask a question versus to send a link Alpha Man Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real LadyJ24 Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo

17

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 14: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Re giving information on the form Andersonville Appreciate anonymity of the internet and depends on how angry he is about the situation - not sure if wants a response Spouse of food poison victim ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Andersonville Believes that with Spouse of food poison victimrsquos situation the doctorhospital would have to report it and this form is ldquominorrdquo

Spouse of food poison victim When I asked him about reporting it he said he didnrsquot have to

Foodlover ldquoI donrsquot know if I would because I am not sure what the effect would berdquo slackerdiva Are these people advocates for me

[What do you think it does from this initial page]

Spouse of food poison victim Notifies something is going on somewhere - ldquoare you going to share that with the publicrdquo to not go somewhere - ldquoitrsquos hard to say not go somewhererdquo slackerdiva Would do it but wants a response quickly Spouse of food poison victim Like an auto-reply with a case number

Does this information change your feelings about filling out the form

OnePresence Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Foodlover Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo slackerdiva Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea)

Do you normally look at FAQ in your normal use of Web sites ndash additional question

Spouse of food poison victim For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site

14

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

slackerdiva Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information

slackerdiva Yes interested in privacy policy (124 interested in seeing this on the first page) Spouse of food poison victim Yes Andersonville ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

OnePresence Maybe there could be a dashboard that summarizes trends in food issues in Chicago Slackerdiva Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares FoodLover Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Spouse of food poison victim Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Andersonville I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful

How do you feel about Foodborne Chicago

OnePresence Glad it doesnrsquot ask for a location because tired of answering NO Andersonville Agrees with this itrsquos annoying OnePresence Interested in resources to know if you have food poisoning vs flu or other illness

15

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 3

Background Seat 1

Tester profile Natam99 Neighborhood Bronzeville Primary device iPad Favorite restaurant Panda Express Seat 2

Tester profile Alpha Man Neighborhood ldquoThe Gaprdquo Primary device Cell phone Favorite restaurant Pearlrsquos Place (39thMichigan) Seat 3 Tester profile Foodie Neighborhood (came late) Primary device Favorite restaurant Seat 4 Tester profile LadyJ24 Neighborhood West Pullman Primary device Cell phone Favorite restaurant Cheesecake Factory Seat 5 Tester profile EhiAyoko Neighborhood South Shore Primary device Laptop Favorite restaurant Eyonze (African)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

Alpha Man Belongs to social service agencies uses Twitter to follow event and to send out relevant information EhiAyoko Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Natam99 Tweets about events that hosting LadyJ24 News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Foodie About sonrsquos basketball games

Do you normally interact with Twitter on your computer or on a mobile device

16

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Alpha Man Mostly cell phone Foodie Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you

EhiAyoko Looks at picture and checks whether or not it is an ad Alpha Man Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about LadyJ24 If itrsquos spam doesnrsquot add it Foodie Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball

Can you tell me about a positive experience you had with an organization through social media Alpha Man With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

EhiAyoko Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

LadyJ24 Likes to stay current

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

EhiAyoko If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link Natam99 ask a question versus to send a link Alpha Man Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real LadyJ24 Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo

17

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 15: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

slackerdiva Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information

slackerdiva Yes interested in privacy policy (124 interested in seeing this on the first page) Spouse of food poison victim Yes Andersonville ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

OnePresence Maybe there could be a dashboard that summarizes trends in food issues in Chicago Slackerdiva Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares FoodLover Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Spouse of food poison victim Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Andersonville I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful

How do you feel about Foodborne Chicago

OnePresence Glad it doesnrsquot ask for a location because tired of answering NO Andersonville Agrees with this itrsquos annoying OnePresence Interested in resources to know if you have food poisoning vs flu or other illness

15

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 3

Background Seat 1

Tester profile Natam99 Neighborhood Bronzeville Primary device iPad Favorite restaurant Panda Express Seat 2

Tester profile Alpha Man Neighborhood ldquoThe Gaprdquo Primary device Cell phone Favorite restaurant Pearlrsquos Place (39thMichigan) Seat 3 Tester profile Foodie Neighborhood (came late) Primary device Favorite restaurant Seat 4 Tester profile LadyJ24 Neighborhood West Pullman Primary device Cell phone Favorite restaurant Cheesecake Factory Seat 5 Tester profile EhiAyoko Neighborhood South Shore Primary device Laptop Favorite restaurant Eyonze (African)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

Alpha Man Belongs to social service agencies uses Twitter to follow event and to send out relevant information EhiAyoko Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Natam99 Tweets about events that hosting LadyJ24 News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Foodie About sonrsquos basketball games

Do you normally interact with Twitter on your computer or on a mobile device

16

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Alpha Man Mostly cell phone Foodie Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you

EhiAyoko Looks at picture and checks whether or not it is an ad Alpha Man Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about LadyJ24 If itrsquos spam doesnrsquot add it Foodie Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball

Can you tell me about a positive experience you had with an organization through social media Alpha Man With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

EhiAyoko Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

LadyJ24 Likes to stay current

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

EhiAyoko If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link Natam99 ask a question versus to send a link Alpha Man Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real LadyJ24 Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo

17

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 16: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Session 3

Background Seat 1

Tester profile Natam99 Neighborhood Bronzeville Primary device iPad Favorite restaurant Panda Express Seat 2

Tester profile Alpha Man Neighborhood ldquoThe Gaprdquo Primary device Cell phone Favorite restaurant Pearlrsquos Place (39thMichigan) Seat 3 Tester profile Foodie Neighborhood (came late) Primary device Favorite restaurant Seat 4 Tester profile LadyJ24 Neighborhood West Pullman Primary device Cell phone Favorite restaurant Cheesecake Factory Seat 5 Tester profile EhiAyoko Neighborhood South Shore Primary device Laptop Favorite restaurant Eyonze (African)

General Twitter Use How do you currently use Twitter and what are the types of things you tweet about

Alpha Man Belongs to social service agencies uses Twitter to follow event and to send out relevant information EhiAyoko Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Natam99 Tweets about events that hosting LadyJ24 News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Foodie About sonrsquos basketball games

Do you normally interact with Twitter on your computer or on a mobile device

16

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Alpha Man Mostly cell phone Foodie Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you

EhiAyoko Looks at picture and checks whether or not it is an ad Alpha Man Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about LadyJ24 If itrsquos spam doesnrsquot add it Foodie Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball

Can you tell me about a positive experience you had with an organization through social media Alpha Man With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

EhiAyoko Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

LadyJ24 Likes to stay current

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

EhiAyoko If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link Natam99 ask a question versus to send a link Alpha Man Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real LadyJ24 Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo

17

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 17: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Alpha Man Mostly cell phone Foodie Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you

EhiAyoko Looks at picture and checks whether or not it is an ad Alpha Man Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about LadyJ24 If itrsquos spam doesnrsquot add it Foodie Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball

Can you tell me about a positive experience you had with an organization through social media Alpha Man With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

EhiAyoko Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

LadyJ24 Likes to stay current

Foodborne Chicago Tweets

What would your initial reaction be if you got this tweet

EhiAyoko If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link Natam99 ask a question versus to send a link Alpha Man Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real LadyJ24 Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo

17

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 18: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Foodie Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers

If you have had food poisoning what actions if any did you take to report it

Natam99 Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you LadyJ24 Complain companies

Foodie Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback EhiAyoko Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Alpha Man Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter

18

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 19: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Which of these tweets would you be most responsive to

EhiAyoko Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose Alpha Man The middle one I wouldnrsquot use (others agreed) First and third because it apologizes first then asks a question and then gives advice LadyJ24 The third one because it includes a question Seems more concerned than the other statements Foodie Agree the third one is the most appealing

What would be the first thing you do if you got one of these tweets Natam99 Would click on it Alpha Man Still would check it out first and would click on it (using phone)

Foodborne Chicago Form

19

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 20: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

How do you feel about filling out this formgiving this information

Alpha Man would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Natam99 itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails EhiAyoko Had a question about if she did not remember the address but knew the intersection if the form could still be submitted

Everyone feels comfortable with giving this type of information From what you know so far what do you think happens to your information after submitting the form

Alpha Man Hoping that somebody from the department of health checks on it EhiAyoko ldquoSince the city requires some informationrdquo believes that the right people are going to get this information

20

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 21: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Would you be more likely to submit this form on a mobile device or on a computer

Natam99 Depends on what I am using at that time EhiAyoko If itrsquos responsive then might use the phone Alpha Man Phone LadyJ24 Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Alpha Man Nice and simple Natam99 Agrees think the form is short EhiAyoko Likes how the project works and provides that information LadyJ24 Likes the QampA

Does this information change your feelings about filling out the form

LadyJ24 Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form

Alpha Man Clicked 311 Service tracker wants a follow-up Foodie Wanted to see an option to anonymously complain vs receiving a follow-up

Natam99 Wanted to know when people will respond (24-48 hours) in order to know when to check

Participants wanted more information on the first page Would you want to receive an e-mail with this type of information

Everyone feels comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved

Natam99 Giving the customer a time frame of when someone is going to response Alpha Man Advertise this information out to the community so that people know about it Foodie Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people LadyJ24 Advertising and follow- up procedures

21

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 22: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

EhiAyoko Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Alpha Man More advertising to know about Foodborne Chicago Access inspection information about places

Foodie Community events for more recognition EhiAyoko Is there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

22

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 23: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Conclusions How do users feel about responding to a random tweet Foodborne Chicago uses computers and code to search Twitter for tweets related to food poisoning in Chicago Then real humans review the tweets and reply back to people with a link to the Foodborne Chicago page and form We were interested how users might react to receiving a random tweet from someone they do not know We learned a few different things Twitter is used as a private communications network Twitter is used as a private means of communication even though their tweets are public Twitter users tend to connect with people they know or who are in their network Most testers were not sure about responding to strangers since most of the time they are considered to be spammers

Twitter handle amp logo helps We showed testers the above tweet which was a tweet that was commonly used when responding to users food poisoning tweets A lot of people reacted strongly and were uncomfortable clicking the link for multiple reasons including the fact that

This might help was not descriptive Testers did not know what foodbornesmartchicagoappsorg led to Were surprised that someone they didnt know would tweet at that about food poisoning

Even though this was the case multiple testers remarked that Foodborne Chicago still looked legitimate because of Chicago being part of the name and the clean and simple logo

23

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 24: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Tweets should have three elements compassion question and an official element We shared two additional responses (see above) that Foodborne Chicago has tweeted Some testers felt more likely to respond to strangers if they pose a question rather than a statement Overwhelmingly testers would be more likely to respond to the first option Does the form require too much information When we created this test we thought that the form might have too many fields and users would not want to fill it out We learned that users were very likely to fill out the form and users liked that it was a simple form and did not require too much information Bakunin thought that it was his civic duty to fill out this form to make sure others do not get sick What we did learn was that while we were not asking too much information on the form testers still had question about our privacy policy and the process Would users feel better or worse if there was more Chicago Department of Public Health or 311 visibility Testers were interested in a stronger connection to the City of Chicago the Chicago Department of Public Health and 311 During the test we directed testers to look at the QampA page that gives information about what happens after the form is completed and the privacy policy The majority of

24

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 25: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

testers liked that by submitting this form they would be creating a 311 request and would receive a tracker number One tester B told us I wasnt aware that this existed I always call 311 I never bothered to go to Web site [This] confirms that this is official Testers wanted to see relevant logos on the Web site to emphasize the connections to the Chicago Department of Public Health and 311 Why do residents on the South side of Chicago not respond as often as residents from other Chicago neighborhoods As mentioned before Twitter users see Twitter as a way to connect with people they know or are within in their circles whether that be their friends their work or their community From this test we learned that we need to find ways to become part of more networks by engaging with more people on our topic By connecting with individuals and organizations and advertising what Foodborne Chicago does we will be able to grow our network and become a part of other peoples We are interested in connecting with community groups and other organizations that are trusted in these networks to help facilitate information and increase the credibility of Foodborne Chicago

Next Steps We are taking steps to make changes to increase submissions of the forms Change the Tweet We immediately changed the tweet language to include compassion and an official component - the Chicago Health Department We also added a Twitter card in order to provide more detail about information being sent through the Chicago 311 service

URL Update We also changed the URL to wwwfoodbornechicagoorg and removed the smartchicagoappsorg This extra component of the Web site had a lot of questions from testers and testers were unsure about the link

25

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 26: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 ndash Foodborne Chicago In-person Test on April 14 2014

Be more Official Here are some ways we are thinking of doing this on the Web site

We changed the header information to include Chicago Department of Public Health We are considering ways to incorporate the relevant logos on the homepage

More about Process Testers felt more comfortable with the form and the process of providing their information after reading the QampA page We made a few steps to make this clearer

We added a link to our privacy policy right on the form We changed the language on the form from How can the City reach you to How can the

Chicago Department of Public Health reach you in order to be clearer about who would contact users

We are planning to make changes to the home page to show the process in a couple of easy steps

We want to add data about the number of food inspections resulting from Foodborne to header on homepage because testers wanted to see a tracker of quantitative data as a way to show impact of what this site has done

Being part of more Networks The final step is figuring out ways to be part of more peoples networks so that they feel comfortable clicking the link and submitting the form We are interested in learning about common organizations or individuals that people have in common to see about who we can reach for a large impact By connecting with these organizations or individuals we can build credibility in different communities

26

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 27: CUTGroup 9 - Foodborne Chicago Final Report

Session 1 ndash Individual responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Things that matter Neighborhood Greater Avalon Neighborhood

Screening Questions How many total tweets do you have on Twitter 30 How often do you go out to eat in a week 3 or more times a week Primary device Laptop and phone (not Mac)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I typically tweet articles of interest to share info In group No pop culture disseminates information tips about career information Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Does not have any problems tweeting with strangers because itrsquos a networking opportunity - ldquodepends on the subject matterrdquo (self-improvement spirituality career new development tips for successful ldquosomething that is practical and usefulrdquo) Can you tell me about a positive experience you had with an organization through social media Sold-out concert but if she retweeted something that she could win something

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Seems like proactive and timely information about an important situation However it doesnt appear to be from an official organization which undermines importance of tweet I am less likely to investigate further without knowing the source of info or tweet

27

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 28: CUTGroup 9 - Foodborne Chicago Final Report

In group Proactive and timely information ldquoIs it legitimaterdquo I want to know what organization it is coming from If you have had food poisoning what actions if any did you take to report it No response Which of these tweets would you be most responsive to Written 1st tweet which mentions Chgo health dept because it makes info and websiteapp seem more legitimate In group The first one because ldquoit ties the app situation and solution to Chicago Health Departmentrdquo which is important - important that the data is being collected by the people that actually do something out Best would be combining 1 amp 3 - everyone would be benefit What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Interested in what other smartchicagoapps info has but foodborne illness is a crisis and might not investigate at that time

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would fill out form since it captures pertinent details that might be useful In group ldquoHow can the City reach yourdquo sounds big-brotherish or ominous - prefers ldquoHow would you like to be reachedrdquo - already have the trust if someone has clicked the link and filled out the form alreadyhellip ldquoItrsquos not the Health department itrsquos lsquoThe cityrsquo which has a certain type of connotationrdquo to ithellip this sounds more political Sometimes wants to be anonymous with 311 but wants to be followed up but wants the language to be more inviting Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants

28

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 29: CUTGroup 9 - Foodborne Chicago Final Report

From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Does not change my opinion Link to city 311 page very helpful Details about follow up very useful for follow up Would you want to see this information elsewhere - additional question I think most people knows what 311 is that info might further encourage somebody to report food poisoning Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Info QampA page Seems like a FAQ and would be better if named as such Include city related-logos and seals on all webpages to emphasize relationship and connection to city health dept amp city services like 311 Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Would be interesting to have a tracker of results (quantitative data)

29

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 30: CUTGroup 9 - Foodborne Chicago Final Report

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Mowgli Neighborhood Lakeview

Screening Questions How many total tweets do you have on Twitter 9201 How often do you go out to eat in a week 3 or more times a week Primary device Android Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly technology and gendercritical race theory articles Retweets mostly In group Skim for articles and follows people that post interesting news and then retweets this type of information Do you normally interact with Twitter on your computer or on a mobile device Mobile phone What would be your normal course of action if someone you did not recognize tweeted at you Contacted with strangers before to expand network ldquomost strangers that tweet at me are spammersrdquo Can you tell me about a positive experience you had with an organization through social media Tweeted about a place having the lsquobest veggie burgerrsquo and had a tweet from a competitor saying ldquoWersquoll take that betrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Id also never tweet anything without a properly capitalized I In group ldquoIf I got food poisoning it would be my own faultrdquo ldquoI would be kind of hesitantrdquo but it looks official Would check it out Looks official because it says Chicago in the name and assumes it is a local initiative If you have had food poisoning what actions if any did you take to report it

30

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 31: CUTGroup 9 - Foodborne Chicago Final Report

Just dealt with it Which of these tweets would you be most responsive to Written The first shows the most concern for the individual and is reassuring as to help in official capacity What would be the first thing you do if you one of these tweets I would check out Twitter profile out first Is there anyone else you rather get a tweet from if it is about food poisoning First tweet shows most concern for the individual - ldquomost reassuring to merdquo - if I didnrsquot know about smartchicagoapps already I am not sure I would want to click that

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fairly comfortable And Id love to damn any restaurant that gave me food poisoning Publicly Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Laptop due to being comfortable with keyboard Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Im no longer sure what the affiliation is between Smart Chicago and the city itself As a web developer I guess they are using the citys API to submit the form data to the city but even then I cant be sure Having their source code available helps but I would still rather there be direct ties between SmartChicago and The City itself Would you want to see this information elsewhere - additional question ldquoAre you directed to this page after you fill out the formrdquo Made him feel less comfortable Not sure what Smart Chicago is based on the site and does not know what the entity structure is - not sure what is happening to the data between submitted him and reaching the city Needs to have a straight-forward connection to the City Likes source code but only helps because he is a developer

31

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 32: CUTGroup 9 - Foodborne Chicago Final Report

Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written The name Foodborne induces a kind of negative feeling being associated with disease of course Its less about the illness and more about the reporting system isnt it The privacy policy could be highlighted as well as SmartChicagos connection with the city Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

32

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 33: CUTGroup 9 - Foodborne Chicago Final Report

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) B Neighborhood Chicago Lawn

Screening Questions How many total tweets do you have on Twitter 300 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop or Cell Phone Note Bernita had trouble with the form and therefore did not fill out the written portion She did contribute to the group discussion

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about In group News Do you normally interact with Twitter on your computer or on a mobile device Likes to tweet when out with friends and uses mobile What would be your normal course of action if someone you did not recognize tweeted at you ldquoI donrsquot respondrdquo - tweet with group of friends to keep communication Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet ldquoIrsquom not going thererdquo Wants to share on Everyblock and wants to let people everyone know not to go there If you have had food poisoning what actions if any did you take to report it Reputation created from a suspect restaurant Which of these tweets would you be most responsive to In group Health Department gives ldquoa little more credibilityrdquo

33

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 34: CUTGroup 9 - Foodborne Chicago Final Report

What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Getting info from other people - references how EveryBlock shares food inspection

Foodborne Chicago Form How do you feel about filling out this formgiving this information In group I think the city seems so wide - wersquod want more information should be more specific towards that agency Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form In group I wasnrsquot aware that this existed - always calls 311 Never bothered to go to Web site Confirms that this is official Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved No response

34

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 35: CUTGroup 9 - Foodborne Chicago Final Report

Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

35

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 36: CUTGroup 9 - Foodborne Chicago Final Report

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Just having fun Neighborhood North Lawndale

Screening Questions How many total tweets do you have on Twitter 12 How often do you go out to eat in a week 3 or more times a week Primary device LaptopHome ComputerPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Just about every thing that I go through on a daily basis In group Tweets about everything and anything Do you normally interact with Twitter on your computer or on a mobile device ldquoI want to tweet right nowrdquo What would be your normal course of action if someone you did not recognize tweeted at you ldquoI just tweet with the people I knowrdquo - not with strangers Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would want the name of the restaurant so I could avoid it and tell all my friends about it They did not name the restaurant Yes In group Wanted to know name of restaurant to see who would avoid it Would follow link to see where it was coming from If you have had food poisoning what actions if any did you take to report it Did not report it but did tell people through social media outlets Which of these tweets would you be most responsive to

36

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 37: CUTGroup 9 - Foodborne Chicago Final Report

Written Number 1 because it has an official look because it says Chicago Health Dept In group First one What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Most participants agreed that Chicago Health Department would be another choice

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Would do it in a heart beat In group ldquoI would fill it out in a heartbeatrdquo interested in seeing if they followed up Is there anything that would make you feel more comfortable filling out this form Required information initials or part of name to submit rather than full name Might want to put an e-mail address and may not want to put phonehellip wants to write whatever she wants From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No because I have called 311 a number of times and to my surprise they got in contact with me to address the problem I reported online In group

37

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 38: CUTGroup 9 - Foodborne Chicago Final Report

References past 311 experience and receiving confirmation number - ldquosurprised they actually fixed the problemrdquo Would you want to see this information elsewhere - additional question No response Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written To me it is fine but for it to be more effective if they provided information about the complaints that people have lodged against the restaurants and what action was taken Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning

38

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 39: CUTGroup 9 - Foodborne Chicago Final Report

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Bakunin Neighborhood Downtown

Screening Questions How many total tweets do you have on Twitter 722 How often do you go out to eat in a week 3 or more times a week Primary device iPhone (recent convert from Android phone)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Current affairs What I want people to know In group Connects Twitter to Instagram and Facebook does not use Twitter to review only to generate content Do you normally interact with Twitter on your computer or on a mobile device Laptop What would be your normal course of action if someone you did not recognize tweeted at you Has tweeted with strangers Can you tell me about a positive experience you had with an organization through social media Whatrsquos Chicago went to a restaurant and they retweetedfavorited tweet ldquoego set in that someone noticed itrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written The word food borne conjures up thoughts of illness or disease and I would click on it because it sounds serious and I pay attention to health issues like that If you have had food poisoning what actions if any did you take to report it If he had food poisoning thinks this looks official due to red cross and the name Chicago Which of these tweets would you be most responsive to Written The 3rd one because it appears as though it is a watchdog not official In group

39

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 40: CUTGroup 9 - Foodborne Chicago Final Report

Third one seemed like there was a registry of places that had food poisoning - ldquoif itrsquos linked to politics it doesnrsquot carry that much weight as the power of social mediahelliprdquo First one does seem official but more people tweeting adds to legitimacy from the people that are there vs ldquothe eye in the skyrdquo - gives example of traffic on Dan Ryan would be more effective hearing from people because they are in the middle of it vs a tweet from ABC News What would be the first thing you do if you one of these tweets Click link Is there anyone else you rather get a tweet from if it is about food poisoning Chicago Health Department or if he knew that this was the ldquoindependent watchdogrdquo for the Chicago Health Department to give it credibility

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Fine A sense of civic duty In group ldquoWould this form be already filled inrdquo - itrsquos my civic duty wants them to call and agrees with 1 about the language of ldquothe cityrdquo - I donrsquot want to get anyone in troublebut you did just make me sick Is there anything that would make you feel more comfortable filling out this form There should be a city seal on the site - to show itrsquos official and give it authenticity Itrsquos not always the best thing to put a full name - does not want to be associated with shutting down a business and being traced back to him From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Group has mixed reaction seems not to matter Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes Would definitely fill out Loved the privacy policy Information is handled with care In group ldquoit gave me more confidencerdquo Looked at privacy policy and loved that information

40

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 41: CUTGroup 9 - Foodborne Chicago Final Report

Would you want to see this information elsewhere - additional question Hyperlinks ldquowhat happens to your informationrdquo on privacy policy with form Would you want to receive an e-mail with this type of information There was no strong opinion from anyone in the group

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written More legible association with the City of Chicago FAQs in short form along side the form City Seal (for symbolism) on form Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Add the City seal

41

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 42: CUTGroup 9 - Foodborne Chicago Final Report

Session 2 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) OnePresence Neighborhood Chatham

Screening Questions How many total tweets do you have on Twitter NA How often do you go out to eat in a week NA Primary device iPad Note OnePresence did not follow the process of signing up for this test and showed up with another tester Therefore he did not answer the screening questions

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to search and share I tweet about Technology education business and community development In group use twitter as an ldquoeffective search engine to get a sense of the conversations in certain topic and at a certain timerdquo sharing device (Twitter LinkedIn and sometimes Facebook) uses it at events to live-tweet to contribute to the conversation or to share information who might not be at the event Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I might think this was helpful

42

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 43: CUTGroup 9 - Foodborne Chicago Final Report

If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written Chicago health department adds credibility In group First one - people would want to be protected from a similar experience sometimes links are shortened and not sure about links If itrsquos bitly something then wonrsquot click What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Seems like a straight forward request form Should include some type privacy policy statement In group If people are submitting information ldquoIs there a statement how this information is being usedrdquo Data will not be stored this data is being used in certain ways Use statementprivacy policy Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

43

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 44: CUTGroup 9 - Foodborne Chicago Final Report

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written This FAQ does add additional important information that adds to the perception of credibility Privacy is important In group Consumers are creating some record of an incident - ldquoa legitimate reportrdquo - if many people fill this out you get crowd-sourced legitimacy Also want to see progresstally to see what Foodborne has done Twitter feed on the page - adds credibility and tells him that itrsquos currenton-going and allows him to appreciate what Foodborne Chicago is doing Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe there could be a dashboard that summarizes trends in food issues in Chicago In group Glad it doesnrsquot ask for a location because tired of answering NO Interested in resources to know if you have food poisoning vs flu or other illness Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

44

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 45: CUTGroup 9 - Foodborne Chicago Final Report

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) slackerdiva Neighborhood Auburn Gresham

Screening Questions How many total tweets do you have on Twitter 4966 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone 4S

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Mostly to stalk celebrities find advanced movie screenings keep up with my son business trends fashion trends neighborhood things but mostly thought leaders and companies Sharing content find out whats happening in hyper-local news In group ldquoI use it sometimes to stalk celebritiesrdquo - if they are in Chicago yoursquoll know where they are Nick Cannon was DJrsquoing at Harris Club In PR ldquowant to know what is happeningrdquo Do you normally interact with Twitter on your computer or on a mobile device Both - but likes laptop due to larger screen What would be your normal course of action if someone you did not recognize tweeted at you Check them out Can you tell me about a positive experience you had with an organization through social media Internet problem with ATampT was solved after replying ATampT - companies ldquorecognize the power of tweetsrdquo

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who are these people and are they legitimate If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

45

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 46: CUTGroup 9 - Foodborne Chicago Final Report

Would because wants to share knowledge with others Which of these tweets would you be most responsive to Written The one mentioning Chicago Health In group Agrees with first one What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written OK In group ldquoWho is this Foodborne Chicago affiliated withrdquo Is it a Health department initiative Are these people advocates for me Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Yes In group

46

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 47: CUTGroup 9 - Foodborne Chicago Final Report

Interested in Github piece - Open311 lends credibility and very interested in this part - itrsquos trackeablemeasurable ldquothatrsquos coolrdquo Very interested in the Service Tracker - likes the 311 component Interested in blog to give static information spot (vs Twitter feed idea) Do you normally look at FAQ in your normal use of Web sites ndash additional question Sometimes only if she has a pressing question Would you want to receive an e-mail with this type of information Yes interested in privacy policy (124 interested in seeing this on the first page)

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Show me success stories Show me what concrete actionable steps were taken that aided individuals in the city from 2 weeks of gastrointestinal nightmares Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

47

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 48: CUTGroup 9 - Foodborne Chicago Final Report

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) FoodLover Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 114 How often do you go out to eat in a week 3 or more times a week Primary device Laptop Phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Catch up on current events Tweets about politics Tweeting great experiences with local businesses In group Use it for bigger political events to know what is happening in real time Also gives shoutouts to local businesses Do you normally interact with Twitter on your computer or on a mobile device Both What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Creepy In group ldquoThatrsquos creepy a little bitrdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you ldquoI wouldnrsquotrdquo

48

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 49: CUTGroup 9 - Foodborne Chicago Final Report

Which of these tweets would you be most responsive to Written Health Department Official Makes it sound like a public health issue Also shows concern for patient In group Definitely first one - ldquoSorry to hear you are ill - shows compassionrdquo - ties it to a public health issue What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Unsure Not sure why Id fill out In group ldquoI donrsquot know if I would because I am not sure what the effect would berdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Still not quite sure the purpose of making a 311 report for food poisoning In group Still not sure what happens and you get a tracker number ldquobut what does the city do what does the 311 system dordquo Do you normally look at FAQ in your normal use of Web sites ndash additional question

49

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 50: CUTGroup 9 - Foodborne Chicago Final Report

No response Would you want to receive an e-mail with this type of information No response

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Make link to health dept more blatant Define expectations of what happens if I fill out the form Greater awareness of the app so people know its legit Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

50

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 51: CUTGroup 9 - Foodborne Chicago Final Report

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) Spouse of food poison victim Neighborhood Hyde Park

Screening Questions How many total tweets do you have on Twitter 800 How often do you go out to eat in a week 2 - 3 times a week Primary device iPhone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I follow my personal interests and share things to dosee in the neighborhood as well as photos In group Follow personal interests local news things going out in the neighborhood concertsmusic events - commutes on train and tweets during that time Donrsquot follow many celebrities Also a means of communication with community leaders and companies Ex ATampT if dissatisfied would tweet to get problem fixed faster - way to complain Do you normally interact with Twitter on your computer or on a mobile device Mobile - tweetdeck to load things up during the work week What would be your normal course of action if someone you did not recognize tweeted at you If they ask me a question would reply at them If itrsquos random ldquolook at the profile and move onrdquo Can you tell me about a positive experience you had with an organization through social media ChooseChicago picked up and used photos

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Who is Foodborne In group I would want to know who that organization is ldquoit looks legitrdquo - topic that not too many people talk about on Twitter clean amp simple logo (red cross and Chicago star) - link to Smart Chicago apps If you have had food poisoning what actions if any did you take to report it Wife had food poisoning for 12 days did not know what to do - there was no action the could take

51

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 52: CUTGroup 9 - Foodborne Chicago Final Report

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you You canrsquot say anything about the place you got [food poisoning] fromrdquo because restaurants blame suppliers Bad-mouth a place can lead to repercussions ldquoitrsquos get legal very quickrdquo Concerned about legal Restaurant became very defensive ldquoItrsquos our suppliers Donrsquot sue us sue themrdquo grey area Which of these tweets would you be most responsive to Written The Health Department one as it sounds the most official In group First one - ldquosounds authoritativerdquo What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning No response

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I may do it but would want a privacy policyterms of use In group Privacy policy Re giving information on the form ldquoThatrsquos toughrdquo - part of him wants a paper trail of the situation (law settlement from wifersquos experience but could not track it) - interested in this helping citizens keep records Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

52

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 53: CUTGroup 9 - Foodborne Chicago Final Report

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Definitely provides more details as to what is happening once you report an incident Lends more credibility but someone with food poisoning may not have the patience to go through each page on the site Do you normally look at FAQ in your normal use of Web sites ndash additional question For something health related would look at FAQ - consumer web sites he wouldnrsquot Urgency would not explore a Web site Would you want to receive an e-mail with this type of information Yes

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Getting the word out on the program is the most important thing at this point as I feel like a pretty engaged city resident but have never heard of the organization I also think highlighting the collaboration with the Citys Department of Health is important Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

53

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 54: CUTGroup 9 - Foodborne Chicago Final Report

54

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 55: CUTGroup 9 - Foodborne Chicago Final Report

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) Andersonville Neighborhood Andersonville

Screening Questions How many total tweets do you have on Twitter 104 How often do you go out to eat in a week Once a week Primary device Android phone (ldquoItrsquos not specialrdquo)

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I have two accounts one that is privatized and interacts with friends the other is public and interacts with businesses and human profiles and also enter giveaways In group Also gives shout outs to local businesses and retweets is a giveaway Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at their twitter profile usually spam - ldquoas a whole I usually ignore itrdquo Can you tell me about a positive experience you had with an organization through social media Usually direct messaging with them as a faster means of communication

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I hate clicking links I would be annoyed I prefer more of a sympathetic answer In group I donrsquot click on links due to having a slow phone - Tweet language This doesnrsquot sound good This might help [link] ldquosounds like porn to merdquo If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

55

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 56: CUTGroup 9 - Foodborne Chicago Final Report

Live-tweets about mundane things - ldquoitrsquos the only thing twitter is useful forrdquo Which of these tweets would you be most responsive to Written The first one it seems more authoritative and helpful It offers a solution In group Would not click link even with different language because not sure about where it goes (smartchicagoappsorg) Has multiple twitters public one and one for complaints What would be the first thing you do if you one of these tweets Not asked Is there anyone else you rather get a tweet from if it is about food poisoning Department of Health maybe - would click link from Department of Health

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I would be hesitant i initially couldnt figure out who the information goes In group Separate link to privacy policy right amount of information on the page - likes the link to ldquomore info hererdquo If too much information eyes gloss over it - Smart Chicago Collaborative ldquoin conjunction with Chicago Health departmentrdquo Is there anything that would make you feel more comfortable filling out this form No response From what you know so far what do you think happens to your information after submitting the form NOT ASKED Would you be more likely to submit this form on a mobile device or on a computer Not Asked Does anything stand out to you on this page that you have more questions about Or that you are curious about NOT ASKED

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

56

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 57: CUTGroup 9 - Foodborne Chicago Final Report

After perusing the site I realize that it is official and that the information will be forwarded Do you normally look at FAQ in your normal use of Web sites ndash additional question No response Would you want to receive an e-mail with this type of information ldquoHow instantaneous is itrdquo

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written I [think] that it is useful the problem is that it is not very well known so a site like this can be mistaken as something else If the org was a gov instead it would be more helpful Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

57

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 58: CUTGroup 9 - Foodborne Chicago Final Report

Session 3 ndash Individual Responses

Tester Profile for Seat 1 Seat 1 Tester Profile (given by tester) Natam99 Neighborhood Bronzeville

Screening Questions How many total tweets do you have on Twitter 122 How often do you go out to eat in a week 3 or more times a week Primary device iPad

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I usually tweet about events that I have going on in Chicago I also tweet about products that I sell In group Tweets about events that hosting Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you No response Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Wouldnt respond I not sure if its spam or not In group ask a question versus to send a link If you have had food poisoning what actions if any did you take to report it

58

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 59: CUTGroup 9 - Foodborne Chicago Final Report

Reported it by calling the restaurant but they didnrsquot want to take responsibility because no one else reported it Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you No response Which of these tweets would you be most responsive to Written The First and third because its getting the point across What would be the first thing you do if you one of these tweets Would click on it Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written Not a problem Simple straight too the point In group itrsquos not asking for too much information so she would fill it out Assumes that they would call to find out more informationdetails Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Depends on what I am using at that time Does anything stand out to you on this page that you have more questions about Or that you are curious about Think the form is short

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I feel my issue will be taken care of

59

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 60: CUTGroup 9 - Foodborne Chicago Final Report

In group Wanted to know when people will respond (24-48 hours) in order to know when to check Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Giving the customer a time frame of when someone is going to response Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

60

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 61: CUTGroup 9 - Foodborne Chicago Final Report

Tester Profile for Seat 2 Seat 2 Tester Profile (given by tester) Alpha Man Neighborhood ldquoThe Gaprdquo

Screening Questions How many total tweets do you have on Twitter 100 How often do you go out to eat in a week 3 or more times a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Im belong to a couple of social service organizations and I use twitter to follow social happenings and to send out relevant info to my followers In group Belongs to social service agencies uses Twitter to follow event and to send out relevant information Do you normally interact with Twitter on your computer or on a mobile device Mostly cell phone What would be your normal course of action if someone you did not recognize tweeted at you Uses ldquoWho isrdquo - most of the time itrsquos people he knows or heard about Can you tell me about a positive experience you had with an organization through social media With NAACP and received a lot of retweets for the ldquoget out and voterdquo stuff

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would not click on the link - I might just read it for informational purposes In group Definitely would not open if on computer maybe open it on the phone If on the computer would check to see if the link is real If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

61

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 62: CUTGroup 9 - Foodborne Chicago Final Report

Would not report on Twitter but might report on Facebook Has more friends on Facebook that would want to inform vs on Twitter Which of these tweets would you be most responsive to Written A combination of the 1 and 3 tweet would be the most effective I would mostly likely maybe respond to the first and last ones because it asks the questions sorry about your illness and how you feel and where did you get sick In group The middle one I wouldnrsquot use First and third because it apologizes first then asks a question and then gives advice What would be the first thing you do if you one of these tweets Still would check it out first and would click on it (using phone) Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel it is ok and not too much info In group would fill it out especially if he was sick ldquoI would need to report itrdquo ldquoJust donrsquot be asking me my addressrdquo then something would going on Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Hoping that somebody from the department of health checks on it Would you be more likely to submit this form on a mobile device or on a computer Phone Does anything stand out to you on this page that you have more questions about Or that you are curious about

Nice and simple Foodborne Chicago About Page Does this information change your feelings about filling out the form Written

62

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 63: CUTGroup 9 - Foodborne Chicago Final Report

It just makes me feel secure and knowing that my info about a place that gave me food poisoning is getting reported and that there is a follow up being done In group Clicked 311 Service tracker wants a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertise this information out to the community so that people know about it Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning Access inspection information about places

63

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 64: CUTGroup 9 - Foodborne Chicago Final Report

Tester Profile for Seat 3 Seat 3 Tester Profile (given by tester) Foodie Neighborhood Grand Boulevard

Screening Questions How many total tweets do you have on Twitter 746 How often do you go out to eat in a week 2 - 3 times a week Primary device

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter to keep up with basketball info or businesses I follow In group About sonrsquos basketball games Do you normally interact with Twitter on your computer or on a mobile device Mostly cell but sometimes uses computer when some people direct message What would be your normal course of action if someone you did not recognize tweeted at you Checks to see if itrsquos something for work generally people following are connected with sonrsquos school work or basketball Can you tell me about a positive experience you had with an organization through social media No response

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written I would maybe to check on my phone but I tend to avoid links from unknown sends due to spam or viruses In group Only time clicks on links in on mobile because of viruses donrsquot affect phones the same way as computers If you have had food poisoning what actions if any did you take to report it No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you

64

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 65: CUTGroup 9 - Foodborne Chicago Final Report

Mostly would do that on Facebook because Twitter profile is generally locked Facebook a way to give friends a heads up and then can comment on it The same level of interaction does not work on Twitter unless they ldquostar somethingrdquo not sure if something is beneficial to someone else itrsquos not as easy to get feedback Which of these tweets would you be most responsive to Written I would say the first and third tweets would be what I respond to more because of the questions The first one gives more of a feeling of ease on clicking on the link than any of the others because it gives me more information on what the link is about In group the third one is the most appealing What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written It is an appropriate amount information to ask for but not so much that I feel like it is too invasive Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer No response Does anything stand out to you on this page that you have more questions about Or that you are curious about No response

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written No I would still fill out the form it actually made me feel like there would follow up on my issues In group

65

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 66: CUTGroup 9 - Foodborne Chicago Final Report

Wanted to see an option to anonymously complain vs receiving a follow-up Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Maybe just add the info about the 311 link so I can follow up and see my report was made A Facebook presence would capture a wider range of ages of people Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

66

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 67: CUTGroup 9 - Foodborne Chicago Final Report

Tester Profile for Seat 4 Seat 4 Tester Profile (given by tester) LadyJ24 Neighborhood West Pullman

Screening Questions How many total tweets do you have on Twitter 142 How often do you go out to eat in a week Once a week Primary device Cell phone

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written I use twitter for news current events shopping deals I follow my favorite celebrities athletes and stores etc I do a lot of re tweeting and I give comments on current events I dont use it for personal business In group News current events favorite stores for deals retweets a lot - donrsquot post personal things on Twitter uses Facebook for that Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you If itrsquos spam doesnrsquot add it Can you tell me about a positive experience you had with an organization through social media Likes to stay current

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written My first reaction is what is the link I don not like to click random links an explanation or description would be nice In group Not sure if she would click the link because it didnrsquot give enough information ldquoThis can helprdquo - what is ldquothisrdquo If you have had food poisoning what actions if any did you take to report it No response

67

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 68: CUTGroup 9 - Foodborne Chicago Final Report

Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Complain companies Which of these tweets would you be most responsive to Written The third one because it seems more concerned than the others The third tweet asked a question and is implying click the link so you could report your incident In group The third one because it includes a question Seems more concerned than the other statements What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written I feel comfortable giving out my info because the website looks legitimate I feel like the company would respond within a timely manner I like that they do not ask for a lot of personal info like your address or job I like that they only ask for two contacts Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form No response Would you be more likely to submit this form on a mobile device or on a computer Computer Does anything stand out to you on this page that you have more questions about Or that you are curious about

Likes the QampA

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written The Q and A link makes me feel more comfortable because they explain the follow -up process

68

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 69: CUTGroup 9 - Foodborne Chicago Final Report

In group Itrsquos a nice follow-up after filling out information They might get in touch and likes that follow-up Feels more comfortable filling out the form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics In what ways do you think Foodborne Chicago could be improved Written Advertising and follow- up procedures Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning No response

69

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 70: CUTGroup 9 - Foodborne Chicago Final Report

Tester Profile for Seat 5 Seat 5 Tester Profile (given by tester) EhiAyoko Neighborhood South Shore

Screening Questions How many total tweets do you have on Twitter 569 How often do you go out to eat in a week 2 - 3 times a week Primary device Laptop

General Twitter Questions How do you currently use Twitter What are the types of things you tweet about Written Currently tweet about events in Chicago corresponding with my blog retweeting important news in the Chicago area relating to violence and social and economic justice In group Works in techsocial economic justice tries to tweet as much as possible If bad things happen in Chicago retweet so people know Do you normally interact with Twitter on your computer or on a mobile device No response What would be your normal course of action if someone you did not recognize tweeted at you Looks at picture and checks whether or not it is an ad Can you tell me about a positive experience you had with an organization through social media Tweet for organization works and itrsquos good to get new followers - feels like she is doing something good

Foodborne Chicago Tweets What would your initial reaction be if you got this tweet Written Spam I would prefer a more human response Asking me a question to prompt me to respond May be more efficient to get a user to respond In group If foodborne asked a question that would make her more likely to open a link Sometimes when people send a link she automatically thinks itrsquos spam but if they ask a question then that would make it seem like a person behind the tweet ldquoWhere did you get food poisoningrdquo and then if she responds then send the link If you have had food poisoning what actions if any did you take to report it

70

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 71: CUTGroup 9 - Foodborne Chicago Final Report

No response Do you normally tweet about being ill Would you tweet about food poisoning if it happened to you Used to report bad restaurants and once reported a bad dentist and then someone started harassing her and so she stopped Which of these tweets would you be most responsive to Written A combination between the first and third Sorry to hear youre ill What did you eat This may help (link) In group Combination of the first and third one ldquoSorry to hear yoursquore ill Where did you eat Let us know hererdquo It was hard to choose What would be the first thing you do if you one of these tweets No response Is there anyone else you rather get a tweet from if it is about food poisoning Not asked

Foodborne Chicago Form How do you feel about filling out this formgiving this information Written For the address if I enter an intersection will it still work For the date will last week at 200pm work In group Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Is there anything that would make you feel more comfortable filling out this form Not asked From what you know so far what do you think happens to your information after submitting the form Had a question about if she did not remember the address but knew the intersection if the form could still be submitted Would you be more likely to submit this form on a mobile device or on a computer If itrsquos responsive then might use the phone Does anything stand out to you on this page that you have more questions about Or that you are curious about Likes how the project works and provides that information

71

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 72: CUTGroup 9 - Foodborne Chicago Final Report

Foodborne Chicago About Page Does this information change your feelings about filling out the form Written Need to know about 311 on original form Would you want to receive an e-mail with this type of information Everyone in the group felt comfortable with receiving an e-mail

General Foodborne Topics How do you feel about Foodborne Chicago Written Have a Facebook page or blog Somehow ensure that the users you connect with feel safe when reporting incidents on twitter Is there anything that they can do better to make you feel more inclined to interact with them or report food poisoning ldquoIs there a Facebook ldquoThere should berdquo (or a blog) to have a discussion

72

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 73: CUTGroup 9 - Foodborne Chicago Final Report

Make $20 at an in-person test of a food poisoning app

Hi ltltFirst Namegtgt

Weve got a new opportunity for you to make money in the Civic User Testing Group

(CUTGroup) by testing an app

This app helps report food poisoning incidents to the Chicago Department of Public

Health We want to know if this app serves your needs and how it can be improved

Are you available for a 30-minute in-person test on Monday April 14 between

400 - 730 PM If so you qualify Complete this form to start the process

We are in the process of gathering responses so we will be in touch to check

availability and let you know if you have been chosen We are looking for 15-20 testers

for this test

For your participation you will receive a $20 VISA gift card Youll also help make better

software for Chicago

Thanks for being a member of the CUTGroup As usual call or write with questions

Remember if you want to be a part of this test please complete this form

--

Daniel X ONeil

(773) 960-6045

doneilcctorg

Subscribe Share Past Issues Translate

73

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 74: CUTGroup 9 - Foodborne Chicago Final Report

Facebook Tw itter Website

Creative Commons Attribution 30 Unported License 2014 Smart Chicago Collaborative unsubscribe from this list update subscription preferences

74

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 75: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup Test Food Poisoning AppIf you would like to participate in the next CUTGroup test please complete this form We will follow-up to check

your availability

Email

Are you ava ilab le for a 30-minute test on Monday April 14

between 400 - 7 30 PM

Select one

Do you have a Twitter account

Select one

How many tota l tweets do you have on Twitter

Only if you want to share your Twitter handle

How often do you go out to eat in a week

Select one

75

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 76: CUTGroup 9 - Foodborne Chicago Final Report

CUTGroup 9 Foodborne ChicagoThanks for participating in our CUTGroup test of Foodborne Chicago

About you

First some preliminaries Keep in mind that we are going to publish the results of this test but will not associate your name

or email address with the results

App review

Lets review Foodborne Chicago

First Last

Name

Email

Give yourself a tester profile

How do you currently use Twitter What are the types of things

you tweet about

Take a look at this screenshot

If you received a tweet like this what would your initia l reaction

be

76

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 77: CUTGroup 9 - Foodborne Chicago Final Report

Now take a look at this screenshot

Out of these tweets do you think one is more effective than the

others Which one would you be most responsive to Why

P lease take a look at this form

How do you feel about filling out this form and giving this type

of information

77

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 78: CUTGroup 9 - Foodborne Chicago Final Report

Please take a look at this page

After looking at the information on this page does this

information change your feelings about filling out the form Why

or why not

In what ways do you think Foodborne Chicago could be

improved

78

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test
Page 79: CUTGroup 9 - Foodborne Chicago Final Report

Overall review of the CUTGroup experience

Yes

No

Do you like the CUTGroup

Yes

No

Did you like this CUTGroup test

Anything e lse to add

79

  • Foodborne Chicago Analysis
    • Overview
      • Target Group
      • Test Type
      • Questions
        • Results
        • Session 1
          • Background
          • General Twitter Use
          • Foodborne Chicago Tweets
          • Foodborne Chicago Form
          • QampA
          • General Foodborne Topics
            • Session 2
              • General Twitter Use
              • Foodborne Chicago Tweets
              • Foodborne Chicago Form
                • Session 3
                  • Background
                  • General Twitter Use
                  • Foodborne Chicago Tweets
                  • Foodborne Chicago Form
                  • General Foodborne Topics
                  • Next Steps
                      • CUTGroup-9-Foodborne-Chicago-responses
                        • Session 1 ndash Individual responses
                          • Tester Profile for Seat 1
                            • Screening Questions
                              • General Twitter Questions
                              • Foodborne Chicago Tweets
                              • Foodborne Chicago Form
                              • Foodborne Chicago About Page
                              • General Foodborne Topics
                              • Tester Profile for Seat 2
                                • Screening Questions
                                  • General Twitter Questions
                                  • Foodborne Chicago Tweets
                                  • Foodborne Chicago Form
                                  • Foodborne Chicago About Page
                                  • General Foodborne Topics
                                  • Tester Profile for Seat 3
                                    • Screening Questions
                                      • General Twitter Questions
                                      • Foodborne Chicago Tweets
                                      • Foodborne Chicago Form
                                      • Foodborne Chicago About Page
                                      • General Foodborne Topics
                                      • Tester Profile for Seat 4
                                        • Screening Questions
                                          • General Twitter Questions
                                          • Foodborne Chicago Tweets
                                          • Foodborne Chicago Form
                                          • Foodborne Chicago About Page
                                          • General Foodborne Topics
                                          • Tester Profile for Seat 5
                                            • Screening Questions
                                              • General Twitter Questions
                                              • Foodborne Chicago Tweets
                                              • Foodborne Chicago Form
                                              • Foodborne Chicago About Page
                                              • General Foodborne Topics
                                                • Session 2 ndash Individual Responses
                                                  • Tester Profile for Seat 1
                                                    • Screening Questions
                                                      • General Twitter Questions
                                                      • Foodborne Chicago Tweets
                                                      • Foodborne Chicago Form
                                                      • Foodborne Chicago About Page
                                                      • General Foodborne Topics
                                                      • Tester Profile for Seat 2
                                                        • Screening Questions
                                                          • General Twitter Questions
                                                          • Foodborne Chicago Tweets
                                                          • Foodborne Chicago Form
                                                          • Foodborne Chicago About Page
                                                          • General Foodborne Topics
                                                          • Tester Profile for Seat 3
                                                            • Screening Questions
                                                              • General Twitter Questions
                                                              • Foodborne Chicago Tweets
                                                              • Foodborne Chicago Form
                                                              • Foodborne Chicago About Page
                                                              • General Foodborne Topics
                                                              • Tester Profile for Seat 4
                                                                • Screening Questions
                                                                  • General Twitter Questions
                                                                  • Foodborne Chicago Tweets
                                                                  • Foodborne Chicago Form
                                                                  • Foodborne Chicago About Page
                                                                  • General Foodborne Topics
                                                                  • Tester Profile for Seat 5
                                                                    • Screening Questions
                                                                      • General Twitter Questions
                                                                      • Foodborne Chicago Tweets
                                                                      • Foodborne Chicago Form
                                                                      • Foodborne Chicago About Page
                                                                      • General Foodborne Topics
                                                                        • Session 3 ndash Individual Responses
                                                                          • Tester Profile for Seat 1
                                                                            • Screening Questions
                                                                              • General Twitter Questions
                                                                              • Foodborne Chicago Tweets
                                                                              • Foodborne Chicago Form
                                                                              • Foodborne Chicago About Page
                                                                              • General Foodborne Topics
                                                                              • Tester Profile for Seat 2
                                                                                • Screening Questions
                                                                                  • General Twitter Questions
                                                                                  • Foodborne Chicago Tweets
                                                                                  • Foodborne Chicago Form
                                                                                  • Nice and simple
                                                                                  • Foodborne Chicago About Page
                                                                                  • General Foodborne Topics
                                                                                  • Tester Profile for Seat 3
                                                                                    • Screening Questions
                                                                                      • General Twitter Questions
                                                                                      • Foodborne Chicago Tweets
                                                                                      • Foodborne Chicago Form
                                                                                      • Foodborne Chicago About Page
                                                                                      • General Foodborne Topics
                                                                                      • Tester Profile for Seat 4
                                                                                        • Screening Questions
                                                                                          • General Twitter Questions
                                                                                          • Foodborne Chicago Tweets
                                                                                          • Foodborne Chicago Form
                                                                                          • Likes the QampA
                                                                                          • Foodborne Chicago About Page
                                                                                          • General Foodborne Topics
                                                                                          • Tester Profile for Seat 5
                                                                                            • Screening Questions
                                                                                              • General Twitter Questions
                                                                                              • Foodborne Chicago Tweets
                                                                                              • Foodborne Chicago Form
                                                                                              • Foodborne Chicago About Page
                                                                                              • General Foodborne Topics
                                                                                                  • Mailchimp-Campaign-Foodborne-Chicago
                                                                                                  • Wufoo-Form-Screening-Questions-Foodborne
                                                                                                  • Wufoo-CUTGroup-9-Test