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REGIONAL POLICY ANDDESIGN IN OPEN USER-DRIVEN ECOSYSTEMS Director Tuija Hirvikoski, PhD, Laurea University of Applied Sciences
European Network of Living LabsHelsinki, the World Design Capital 2012
http://wdchelsinki2012.fi/en/wdc-helsinki-2012
Design Days 2012
Laurea with multiple Centre of Excellence awards in the Helsinki Metropolitan Area
Don’t discard routines,
challenge them
and creatively explore
new ones!
Science and technology driven innovation 4%
Practice based innovation 96%
Service DesignClick icon to add picture
is a systematic way to approach service development and innovation both analytically and intuitively
An emerging trend: datavisualization
• Illustrates the data and makes it more perceivable
• http://www.hri.fi/visualisointiblogi/ – Data visualization examples and tools
Data
kuvat:
In
form
aati
om
uoto
ilu.fi
DESIGN THINKING AND METHODS – WHY?
It catalyses people to innovate and see opportunities in a new way…
creates a virtuous circle of learning - helps us to share abstract ideas and to spot the promising connections between things.. enables us to escape the constraints dominating bureaucracies and to avoid pitfalls of traditional boarders.
By quickly developing multiple perspectives and integrating strategic intent with execution, strategic design advances society’s ability to work in integrated fashion with complex issues in dynamic context.
Design methods can help governments and public authorities, who traditionally
spend billions on research and development, to invest in themselves by developing new ways of tackling wicked problems and creating public innovation.
Best of all, strategic design allows people to act while the government facilitates . Helsinki Design Lab http://www.dexigner.com/news/24189
TACKLING WICKED PROBLEMS AND CREATING PUBLIC INNOVATION
A bit less of the sameA lot more of creative and systemic
thinking, tem effort, and strategic design
“STRATEGIC DESIGN IS A WAY TO SPECIFY THE INTENTIONS THAT WE WANT TO ACCOMPLISH AND STEWARD EFFORTS TOWARDS THE REALISATION
OF THOSE AIMS.”
http://www.dexigner.com/news/24189
http://www.dexigner.com/directory/detail/19311.htmlHelsinki Design Lab is an initiative by Sitra, The Finnish Innovation Fund, to advance strategic design as a way to re-examine, re-think, and re-design the systems we've inherited from the past. We assist decision-makers to view challenges from a big-picture perspective, and provide guidance toward more complete solutions that consider all aspects of a problem
Inspiring creativity, innovation and design in
regions and cities
Inspiring Creativity, innovation and design in
Regions and cities
Applying
Living Labs thinking
Creativity and Design
CanLocal and regional
authoritiesBe
Creative and design?
CanPolicymakers and civil
servantsBe
Creative and design?
CanCitizens and users
BeCreative and design?
CanYouBe
Creative and design?
Creativity is an ability to think up and design
new services and inventions, produce works of art,or solve problems
in new ways, or develop an idea based on
an original, novel or unconventional approach
Creativity is theroad less travelledbut one we need toexplore to get to abetter and more innovative place
Actors Actions Where / how Why / for
DesignersEngineersEntrepreneursAcademicsNursesService providers…CitizensUsersCivil servantsLocal authoritiesPublic policy makers…
Innovate Co-design• Play games• Simulate• Visualize
Co-create
Experiment
Pilot
Commercialize
Utilize
In openEcosystems
with• Public• Private• PeoplePartner-ship
Better • Solutions• Products• Services• Processes• Business models• Inclusive foresights
New • Global markets• User behaviour• Firms• Industries
Societal transformation
“THE ACCESSIBILITY AND ATTRACTIVENESS OF NEW SERVICES ARE SHAPED AND ENABLED IN REGIONAL AND GLOBAL INNOVATION ECOSYSTEMS AS WELL
AS BY NATIONAL AND EU INNOVATION POLICIES
Cultivating
UrbanInnovation
s
Cities and regions
Set the agenda for information infrastructure for everything, from service to security to energy
SELF-RENEWAL MULTI-STAKEHOLDER ECOSYSTEM DRIVEN BY USERS
convergence of science
RDI
Education
Service-providers
Citizens andusers
Enablers
Public sector
Also for social and societal innovation
MNS, SMES
what is possible?
what is needed?multilevel
governance
third sector
cross-sectorco-operation
“..in our smart city projects, the DEVELOPER COMMUNITY is often a critical asset, in wellbeing, the USER COMMUNITIES”
http://www.google.fi/imgres?hl=fi&sa=X&biw=1280&bih=663&tbm=isch&prmd=imvnsab&tbnid=i5_Nu9ZNnZEM-M:&imgrefurl=http://www.props.eric-hart.com/tools/36-knots-bends-and-splices/&docid=st4IUYsHQHtw8M&imgurl=http://www.props.eric-hart.com/wp-content/uploads/2010/08/knots1.png&w=457&h=318&ei=MY3NT_jLBKf-4QSdw4jkDg&zoom=1&iact=hc&vpx=970&vpy=401&dur=3089&hovh=187&hovw=269&tx=138&ty=113&sig=109217063895960377122&page=1&tbnh=125&tbnw=180&start=0&ndsp=20&ved=1t:429,r:19,s:0,i:108
A SYSTEMIC APPROACH TO USER CENTRED POLICIES AND SERVICES
IT IS THE WHOLE BUNCH – TIE THE KNOT = DESIGN
All levels and actors of the ecosystem are interdependent and in continuous interaction
WE HAVE TO UNDERSTAND WHAT‘S GOING ON IN THE WORLD AND
WITHIN OURSELVES
Zooming in (micro level)
Zooming out (macro level)
SCALE People, Teams
NetworksOrganisationsEnvironments
- The built and natural surroundingsCities
RegionsEurope
What does systemic / holistic innovation and design look like?
ALL LEVELS ARE INTERDEPENDENT
IT‘S ALL STARTS IN YOUR HEAD
http://www.science.mcmaster.ca/psychology/research-areas/cognition-perception.html
Neurological foundations of creativity Meaningfully address the emotional aspects of creativity
J. Dyer, H. Gregersen, & C.M. Christensen, The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators
• Associating – making connections across seemingly unrelated questions, problems, or ideas
• Questioning – a passion for inquiry
• Observing – carefully watch customers, technologies, firms, etc.
• Networking – find and test ideas through a diverse network of individuals
• Experimenting – try out new experiences and ideas
T.Hirvikoski, A Systemic Approach to Successful Innovation Ecosystems.
Virtuous Circle of Innovation
• Visionary and Holistic approach
• Complementary interaction & integrating ideas and knowledge
• Resistance of pressures & Tolerance of inconveniences and frustration
• Generation of tangible and intangible energy
ORGANIZING FOR COLLABORATIVE INNOVATION – HOW?
A PLANET OF CIVIC LABORATORIES
http://iftf.me/public/SR-1352_Rockefeller_Map_reader.pdf
“In regional ecosystems or living laboratories, we can create and test the new distributed structures, value creation and business models, or the renewed production and consumption patterns of the emerging new service or business ecosystems, new markets or new industries.”
Kulkki (2011) Science and Society, Pan European Networks: Science and Technology, November 2011 issue Kulkki (2012) Getting Competitive, Pan European Networks: Science and Technology, March 2012, issue 02, pages 28-31
INNOVATIVE REGIONAL POLICY, OPEN GOVERNMENT POLICY, POLICY AND RESEARCH INTEGRATION, AND DECISIONS -TO SUPPORT THE BOTTOM-UP DEVELOPMENT, -TO PROVIDE GOOD EDUCATION OR -TO APPLY THE PUBLIC PRE-COMMERCIAL PROCUREMENT
WILL HELP THE TRANSFORMATIVE INNOVATION TO EMERGE.
Kulkki (2011) Science and Society, Pan European Networks: Science and Technology, November 2011 issue
Kulkki (2012) Getting Competitive, Pan European Networks: Science and Technology, March 2012, issue 02, pages 28-31
http://iftf.me/public/SR-1352_Rockefeller_Map_reader.pdf
REGIONS AND CITIES ARE PLACES FOR LIFE..
There people and organisations encounter and solve major societal challenges
• The Synergise Finland development project (Sitra) is an example of how these elements where present when addressing the concept of new work and the idea of new demography. Immediate democracy is based on increased openness and the flexibility of administration; it means that operations are spontaneously introduced by the public. The New Democracy forum experimented with participatory budgeting, crowd sourcing of information requests and a social hub, where people can meet and work together.
• www.sitra.fi/uusi-demokratia
• http://ominvoimin.com/ominvoimin-raportti-valmistui/
“WHEN THEY HAVE A PROBLEM, THEY ASK EVERYONE” *
Crowd-funding Platforms Because
They know that people are willing to be of service
The open, user-driven innovation:
* http://www.nytimes.com/2008/07/22/science/22inno.html?_r=2&pagewanted=all
• the city of Barcelona as a Living Lab
• the Consciousness Academy in Friesland
• the city of Oulu which is successfully renewing their social and health care system in close collaboration with the citizens.
• Helsinki Living Labs: FVH + Aalto + Laurea + ….
• Open innovation portfolio since since 1990s
• cities and regions as places and engines for globally competitive and open, ecosystem-based, human-centric RDI in real-life contexts, such as living laboratories that engage people. When solving societal challenges, we co-design, experiment and pilot new services, technologies and businesses in the ecosystems..
DISTRIBUTED LEADERSHIP BASED ON TRUST AND SHARED RESPONSIBILITIES AMONG FIRMS, PUBLIC AUTHORITIES,
ACADEMIA AND PEOPLE.
Help firms and people to design and produce new services Living Lab thinking in real life e.g.
Tie the knot!Perseverance!
“Sisu”!“I will run through the brick wall”
“If needed, I will stand on my head”I wish you a creative workshop!
http://www.sagerountree.com/sagetree/sagetree/Newsletter/February09.html