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@Agileleachy
Leanintoagile.co.uk
What do you call a deer
with no eyes and no
legs?
Still no idea
Not the software/hardware
David Leach Product & Systems Manager
Agile & Lean Coach@Agileleachy
Develop the product
Leanintoagile.co.uk
@Agileleachy
Leanintoagile.co.uk
Delivery focused
Risk Confidence
@Agileleachy
Leanintoagile.co.uk
WHY
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@Agileleachy
Leanintoagile.co.uk
c# til I die “Stop coding, start developing the proposition.” “Writing code is extremely expensive and is about the least lean thing you can do.”
Matthew Adams, co-founder of Endjin
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@Agileleachy
Leanintoagile.co.uk
“Sell the problem you solve not the product”
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Magic band video - problems being solved
Leanintoagile.co.uk
� Park admission
� Fast pass tickets
� Check out photos instantly
� Make purchases in the shops
� Access hotel room
� Understand preferences
� You need to pay for a band
� You need to register on the website and app
to link to the band
� Cost & inconvenience of paper tickets
� Long queues and low satisfaction
� Cost and poor experience of photo booths
� Park theft and manual handling of cash
� Lost door passes
� Poor personalisation of experience
@Agileleachy
Leanintoagile.co.uk11
@Agileleachy
Leanintoagile.co.uk
Sinclair C5
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Leanintoagile.co.uk
Betamax
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@Agileleachy
Leanintoagile.co.uk
Launched 19836 yrs to develop$100m
Launched 20073 yrs to develop$150m
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@Agileleachy
Leanintoagile.co.uk
“Genius is the ability to reduce the complicated to the simple”
C W Ceran
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@Agileleachy
Leanintoagile.co.uk
“Simplicity, the art of maximizing the amount of work not done”
Agile manifesto
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@Agileleachy
Leanintoagile.co.uk
Turn complex into simple
High valueHigh complexity
High valueLow complexity
Look to prototype or experiment
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@Agileleachy
Leanintoagile.co.uk
Faking it
@Agileleachy
Leanintoagile.co.uk
Fail fast….It’s OK to
fail
Speed to market...
React to change
Opportunity cost Burn
rates
Agile
Cost of delay
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What if I deliver the wrong product?
@Agileleachy
Leanintoagile.co.uk
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@Agileleachy
Leanintoagile.co.uk
“Scrum and Lean Startup are right to say we should design products iteratively and faster. But they're wrong to suggest that we should deliver them faster.”
Jurgen Appelo
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@Agileleachy
Leanintoagile.co.uk
Build - measure - learn, could mean build an experiment…..
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@Agileleachy
Leanintoagile.co.uk
UBER FOR PEOPLE(an internal startup experience)
The story of a product never built
Why:
What: The value proposition
Mission: Make finding temporary work an easy experience
Customer:
Offering:
How: Execution
Sales Channel:
Operations:
Impact: Financial valuation
Revenue:
Costs
Growth:
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MIT DE Framework
External
Intern
al
Agencies looking for quality temp staff
Provide a pool of temp candidates that are quick to find and easy to interact with
Temp agencies paying to use database and payroll services
Network effect of initial top known brands and google search and marketing at events. Target SME decision makers.
SEO, PPC, Adverts, staff, loss leading clients
Email campaign with marketing team, tracking market share movement. Usage of product search. CCC quiries.
London out to other major UK cities then spain.
Narrative
Culture
changeInvestment
failure Options
learning
Ability to
copyMarket
share
experimentation
Disciplined entrepreneurship
The team and the process is more important than the idea
Important things to consider:
• Share your idea
• Find products like it that already exist
• Create a mini version of the product first
• Sell before you build
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What is the singular and necessary condition for having a sustainable product
Paying customers who feel they are having a need met or a problem solved
A.
Show that dogs will eat dog food
Beachhead market
Total available market
Competitive position
High level product spec
TAM for follow on markets
Map the sales process
Identify key assumptions
Why:
What: The value proposition
Mission: Why are you doing this?
Customer: Who is your customer?
Offering: What can you do for your customer?
How: Execution
Sales Channel: How does your customer acquire your product?
Operations: How do you design and build your product?
Impact: Financial valuation
Revenue:How do you make money from your product?
CostsHow do you make money from your product?
Growth: How do you scale?
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MIT DE Framework
External
Intern
al
Endjin - bootstrap your product dev
@Agileleachy
Leanintoagile.co.uk
endjin are a
technology and
insight consultancy.
they love solving
business problems by
the smart
application of
technology and
design.
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Endjin - bootstrap your product dev
• https://blogs.endjin.com/2015/03/step-by-step-guide-to-bootstrapping-your-new-product-development-part-1-principles/ @Agileleachy
Leanintoagile.co.uk
Inception - how will the offering fit the market’s needs?
Beachhead - Understand the TAM.
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Endjin - bootstrap your product dev
@Agileleachy
Leanintoagile.co.uk
Pick two and map your product onto them
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Endjin - bootstrap your product dev
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Leanintoagile.co.uk36
Endjin - bootstrap your product dev
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Endjin - bootstrap your product dev
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@Agileleachy
Leanintoagile.co.ukBusiness Model Canvas39
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@Agileleachy
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“In real life, strategy is actually very straightforward. You pick a general direction and implement like hell ”
Jack Welch42
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Leanintoagile.co.uk
Small # measures
Analysis paralysis
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FEATURES
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Leanintoagile.co.uk
Just because you can doesn’t mean you should
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FIN
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