Embed Size (px)
DESCRIPTION
tips to plan your own social meida strategy
Citation preview
Developing Your Social Media Strategy
www.slideshare.net/channelship
channelship.net Channelship Web Agency
Plunging into social media
“All you need is a Twitter and Facebook account”
Social media sucks
1. Why do you want to use social
media?
2. How does your target audience use
social media?
3. What part of the bottom line do you
expect to improve with social media?
Adopting social media: Are you ready?
Adopting social media: Are you ready?
These resources
=
100%
of your budget
Head CountAdvertising
E-Marketing
Inbound Call Center
Each resource
has a specific cost
Sales Dept.
Public Relations
Marketing
I.T.
Accounting
Each resource
yields specific results
Understand that a new
Social Media program’s
funding doesn’t appear
out of thin air…
Which buckets do we empty
to fill this new one?
Is it worth to develop a strategy if you’re in B2B?
What are the steps of a social media strategy?
Social
Media
Strategy
Example: Strategy steps
Needs analysis
Define metrics
Devise plan
Social Media is just a set of tools
Build – Disassemble – Adjust - Repair
Remember your website!
1. Include a BLOG
2. Enhance reviews
3. Encourage sharing!
4. Implement calls-to-action to connect with your audience
5. Implement online video!
Needs analysis
Define metrics
Devise planCreate or improve profiles
Generate content
Example: Strategy steps
Content is KING
Consistent
Relevant
ContentThink about your daily activities...
What could you deliver differently?
Needs analysis
Define metrics
Devise planCreate or improve profiles
Generate content
Blogger outreach
LaunchOngoing
monitoring (LISTENING)
Example: Strategy steps
Establish
social mediapresence
•Devise strategy•Launch
•Introduce yourself•Share content•Build relationships
•Grow community•Make new contacts•Your posts receive
more interaction
•Engagement grows stronger
•People carry your message to their own networks daily
Monitor & Optimise
4 typical stages of a campaign
1. Brand mentions
2. Products / Services
3. Competitors
4. Industry topics
5. Sales opportunities
6. CS opportunities
7. Industry influencers
1. Trends
2. Topic ideas
3. Company mentions
4. Top industry bloggers
1. Brand mentions
2. Products / Services
3. Competitors
4. Related topics
5. Specific names
Build Listening Stations
Implement web channels to connectand stay in touch with your prospects and customers.
Connect at a deeper level
Social Media IntegrationActivities
1. Offline business networking
2. Business collateral distribution
3. Email signature
4. E-mail newsletter distribution
1. Stay in touch and connect through
the different web channels
(LinkedIn, Twitter, Facebook, etc)
2. Include social media sites calls-to-
action.
3. Implement social networking sites
and blog! (i.e. Wisestamp.com)
4. Make it “social”, include tools to
expand distribution by receiver and
send traffic to your blog!
Tools: mailchimp.com
Aweber.com
Connect at a deeper level
One last thing..
a) You already have an offline community! Announce that you hang out online too!
b) Expand your community from there: listen, interact and provide good content if you want your message to spread
Allow the community to play a role
All companies would like to appear in the newspapers,
however the right bloggers might be more
influential for a number of reasons. They have loyal readers. Their references or links to your site will drive up your search results.
Allow the community to play a role
Allow the community to play a role
Thank you!
twitter.com/fredchannel
ie.linkedin.com/in/fredcaballero
facebook.com/channelship
youtube.com/channelship
![Developing a social media strategy [pdf, 639kb]](https://img.pdfslide.net/doc/110x75/5875e8711a28ab132d8b48ce/developing-a-social-media-strategy-pdf-639kb.jpg)
