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Hello, I’m Matt
Founder & CEO of Zugara• Founded 2001• Interactive marketing agency (2001 – 2009) • Over 200 interactive projects launched
• Augmented reality software developer (2009 – Today)
We Develop AR Software For Web & OOH
Brand EngagementBrand Engagement
www.BarbieTheDreamCloset.comwww.BarbieTheDreamCloset.com
And The Data Supports Our Thinking
"We won't say it will never hit gold, but so far we have not seen big usage.”
- Claire Boonstra, Layar Co-Founder, 12/1/11
"We won't say it will never hit gold, but so far we have not seen big usage.”
- Claire Boonstra, Layar Co-Founder, 12/1/11
And In 2012, We Have The Consumer Base
Source: VisionMobile
US Market – 40% Smartphone Penetration Rate
3 Lessons Learned With AR Hype...
2. Content/Software Creation Takes Time
3. Consumer Adoption Takes Time
3. It’s Not A Native Experience, It’s A Standalone “Techy” App
Data comes from 25 apps downloaded a cumulative 550 million times.
Let’s Talk Creative Director Fantasy vs Reality...
“I want people to be able to point their phone at their car, and turn it into a X.”“I want people to be able to point their phone at their car, and turn it into a X.”
“I want an iPhone App with your shopping software.”
“I want an iPhone App with your shopping software.”
Let’s Talk Creative Director Fantasy vs Reality...
“I want to use AR to immerse someone in a virtual world with virtual sales people.”
“I want to use AR to immerse someone in a virtual world with virtual sales people.”
Let’s Talk Creative Director Fantasy vs Reality...
So When Will Mobile AR Be Ready?
5 – 15 Years AwayVisual Devices, Not Handsets
The NUI: Gestures & Voice Recognition