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Digital Asset Management Strategies - http://www.daryabushmakin.com/
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DARYA A. BUSHMAKIN, MBAFacebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare
(603) 689 – 4513 / [email protected]
Digital Assistant Management / Storage
Definitions Digital Asset Management (DAM) is management, organization, and distribution of digital assets
from a central repository. Digital assets - all kinds of files: product images, stock photos, audio, video, presentations Metadata - data about data Metadata Schemata - Metadata schemas are predefined sets of metadata property definitions
that can be used in a wide variety of applications. Properties are always associated with an asset, meaning that properties are “about” resource.
Best Practiceso Add title, description and keywords to each imageo Always make backupso As images are finished, move them to waiting area for meta-datao Batch processing for simple changes to lighting or re-sizingo Move images to either editing or a holding area
o Decide which images to keepo Delete poor quality images and duplicateso Images that just need better cropping o Images that need individual editing
o Index, label, and tago Leverage Software as a Serviceo Make sure to use Metadata and Tagso Move images to finished foldero Never Work on Originalso Rename and move to selection, store raw images in archiveo Set up User Roles and Permissionso Store all images in one place for simple retrieval
Stages of File Management Storing new images Editing images Captioning and tagging them Submitting to agencies or online storage Tracking who has which images Analyzing sales downloads and other trends Knowing where in this process any particular image was
DARYA A. BUSHMAKIN, MBAFacebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare
(603) 689 – 4513 / [email protected] for Photo Processing
Raw images Selection Editing IPTC & EXIF meta data Final work Copy images from camera
Examples of Metadata Name Time and date it was last modified Size of image as it was stored in repository Name of folder it is contained in Type of asset (is it an image, a video, an
audio clip or a document?)
Owner Title Description Tags that have been assigned to an asset
Technical Metadata Useful for software applications and should not be maintained manually Examples
o Sizeo Dimensions (height and width)
o Resolution (level of detail)
Descriptive Metadata Application domain Cannot be determined automatically Created manually or semi-automatically
Encoding Standards ID3
o For audio and video files.o Work in MP3 and MP3pro files.
EXIF (Exchangeable image file format)o For image files (BMP, GIF, or PNG)o Way of embedding a fixed vocabulary of metadata propertieso Metadata name-value-pairs are called tags, not to be confused with tagging in CQ5.
Other/Legacyo From Microsoft Word, Powerpoint, Excel and so on.
XMP (Extensible Metadata Platform)o Used by CQ DAM to store extracted metadata within repository.o Can be embedded into all file formats
DARYA A. BUSHMAKIN, MBAFacebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare
(603) 689 – 4513 / [email protected] Rich content modelo Supported by Adobe and other companies
WAVo No tags
WMAo Proprietary tags that does not allow open source implementation.
Ogg Vorbis uses Xiph Comments embedded in Ogg container. AAC uses a proprietary tagging format. JPEG TIFF RIFF
Standard Metadatao dc - Dublin Core - most important and widely used set of metadatao DICOM - Digital Imaging and Communications in Medicineo Iptc4xmpCore & iptc4xmpExt - International Press Communications Standard - lots of subject-
specific metdatao rdf - Resource Description Framework - for generic semantic web metadatao xmp - Extensible Metadata Platformo xmpBJ - Basic Job Ticketingo Application-Specific Metadata
Application-specific metadatao includes technical and descriptive metadata. If use these, other applications may not be able to
use metadata. For example, if have an asset with Adobe Photoshop metadata and another image-rendering application tries to access metadata, it may not be able to.
o acdsee - metadata managed by ACDSee program http://www.acdsee.com/o album - Adobe Photoshop Albumo cq - used by CQ5 WCMo dam - used by CQ5 DAMo dex - Optima SC Description Explorero crs - Adobe Photoshop Camera Rawo lr - Adobe Lightroomo mediapro - IView MediaProo MicrosoftPhoto & MP - Microsoft Photoo pdf & pdfxo photoshop & psAux - Adobe Photoshop
Digital Rights Management Metadatao cc - creative commons
DARYA A. BUSHMAKIN, MBAFacebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare
(603) 689 – 4513 / [email protected] xmpRightso plus - Picture Licensing Universal System - http://www.useplus.com/o prism - http://www.prismstandard.org Publishing Requirements for Industry Standard Metadata o prl - Prism Rights Languageo pur - Prism Usage Rightso xmpPlus - integration of PLUS with XMP
Photography-Specific Metadatao exif - lots of technical information from camera, including GPS positiono crs - photoshop camera rawo Iptc4xmpCore & iptc4xmpExto TIFF - image metadata (not only for TIFF images)
Print-Specific Metadatao pdf & pdfx - Adobe PDF and third-party applicationso prism - http://www.prismstandard.org Publishing Requirements for Industry Standard Metadatao xmpo xmpPG - xmp for paged text
Multimedia-Specific Metadatao xmpDM - Dynamic Mediao xmpMM - Media Management
Helpful Resources:Digital Photography Fundamentals: Storing and Managing Images -http://www.graphics.com/modules.php?name=Sections&op=viewarticle&artid=855
Simplify Your Photo Collection http://cascoly.hubpages.com/hub/Simplify-Your-Photo-Collection
Tips For Managing a Corporate Image Library - http://blog.widen.com/blog/widen-guest/tips-for-managing-a-corporate-image-library
Digital Asset Management - http://digitalassetmanagement.com/
Metadata for Digital Asset Management - http://dev.day.com/docs/en/cq/current/dam/metadata_for_digitalassetmanagement.html
Top 5 Metadata Resources - http://www.webdamsolutions.com/digital-asset-management/metadata-resource/
DARYA A. BUSHMAKIN, MBAFacebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare
(603) 689 – 4513 / [email protected] & Taxonomy Integration - http://www.earley.com/consulting-services/digital-asset-management/taxonomy-integration
Who Should Enter Metadata in Digital Asset Management? - http://www.cmswire.com/cms/digital-asset-management/who-should-enter-metadata-in-digital-asset-management-016729.php
