Tuesday, April 7th – 11 AM CST / 12 PM PST

MEET OUR SPEAKERS

Suzy Meriwether Director of Product Marketing

Mozu

Doug Dillon Director of Integrations

Americaneagle.com

Christina Anderson Senior Digital Strategist

Americaneagle.com

ABOUT OUR COMPANIES

MOZU: MODERN SaaS COMMERCE PLATFORM

EMPOWERED MARKETERS! •  Easy site management and updates

across all devices •  Single admin across marketing,

searchandising and promotions •  Streamlined multi-site, multi-brand

management

TRUSTED COMMERCE PARTNER!

•  Predictable pricing model based on usage

•  Guaranteed 99.9% uptime and confidence your data is safe with PCI L1 certification

•  Backed by Volusion’s 15+ years commerce experience

INNOVATIVE DEVELOPERS!

•  Extensibility with API First Architecture and familiar tools

•  Best-in-breed technologies included for search, site speed and reporting

•  Eliminates the burden of deployment, security and performance

AMERICANEAGLE.COM

•  Web Design & Development

•  Ecommerce

•  Digital Strategy & Consulting

•  Hosting & Security

•  Integration

•  Mobile

•  Post Launch Support

3 YEARS IN A ROW

HYPER-CONVENIENT EXPERIENCES

HYPER-PERSONALIZED EXPERIENCES

TOP 3 TAKEAWAYS

Q&A

AGENDA

HYPER-CONVENIENT EXPERIENCES

1

8

THE IMPORTANCE OF A TRULY RESPONSIVE SHOPPING EXPERIENCE •  Shoppers today expect a consistent shopping

experience on all devices:

•  Fast, easy search and streamlined checkouts

•  Updated inventory, product availability

•  Option for in-store pickup

•  Commerce platforms should make it easy to

provide mobile experiences without losing design

or the customer’s shopping preferences

9

CONSISTENCY ACROSS DEVICES IS KEY •  Consistent shopping across all devices is key

•  Shoppers want the ability to begin shopping on one device and end on another

•  Building, managing and maintaining separate sites for different devices is a thing of the past

OPTIMIZING CHECKOUT Fast and simple checkout pages increase conversion and leave consumers with a great impression

CHECKOUT TRENDS

HOW CAN THIS BE IMPROVED?

1. Streamline interface 2. Ask for less

*Baymard  Ins,tute  for  Ecommerce  Usability  Research  

68% INDUSTRY AVERAGE:

CART ABANDONMENT RATE*

ASK FOR LESS 1.  Rethink Registration

1.  24% abandonment rate when customers

are forced to register *

2.  Get rid of registration option page

*  Econsultantcy

ASK FOR LESS 2. Reduce Required Fields

•  Address Autofill

•  Start with zip code first

•  Always start with default

shipping method

•  Save credit card

*  Econsultantcy

SHOWING LESS 1.  Mobile Up Design

2.  Strip away site navigation

FACETED SEARCH

•  Help the customer find the right product

•  Customers can filter and narrow down large results sets

•  Customers have the power to create their own navigation path

•  Customers locate product by what’s most important to them – Brand, Price, Color, etc.

INTEGRATED DATA FOR REAL-TIME VIEW Common Integration Points throughout the Customer Journey

Shopping Cart/ Checkout

Order Placement Fulfillment Returns/

Cancellations

•  Customers •  Products •  Inventory •  Pricing

•  Promotions •  AVS •  Tax •  Payment

•  Orders •  Pick/Pack •  Labels •  Capture •  Order History

•  RMAs •  Cancellations

REAL-TIME INVENTORY INTEGRATION Increase conversion by keeping customers informed: •  Connect your web store with your

back-office software

•  Current availability

•  Availability within brick & mortar stores

•  When will an item will ship?

•  When will the item be in stock? 51% of customers use mobile to check in-store availability

24% reserve a product for in-store pick-up

OMNI-CHANNEL CONVENIENCE •  Allow customers to purchase online and pick

up same day from your retail locations

•  Allow customers to return/exchange items purchased online at the store

•  Integrate web-friendly product data, inventory, and order processing to marketplaces like eBay and Amazon

•  Provide a customer loyalty service that integrates transactions from all customer touch points

•  Allow customers to make in-store mobile payments

HYPER-PERSONALIZED EXPERIENCES

2

DELIVER HYPER-PERSONALIZED COMMUNICATIONS

•  Leverage customer profiles and behavior to create experiences that amaze and engage

•  Personalize the path to purchase with reviews, promotions and discounts

•  Consumers will trade personal information for individual recommendations

21

USE UNIQUE DISCOUNTS & PROMOTIONS

10% Discount FIRST TIME PURCHASER Customer receives discount based on specific shopping actions

30% Discount HIGH VALUE CUSTOMER Customer receives unique discount based on shopping history

PERSONALIZATION STATS

75% of U.S. consumers like when

brands/companies personalize messaging and offers so they

are more relevant.

Source: Accenture Interactive

20% Increase seen in sales

opportunities when leads are nurtured with personalized

content.

Source: Hubspot

42% Higher conversion rate for

personalized Call-to-Action’s compared to generic Call-to-

Action’s

Source: Accenture Interactive

TOP 3 TAKEAWAYS

3

24

Build a Foundation •  Implement Responsive Design •  Optimize the Checkout Process •  Start Segmenting Customers •  Multi-Channel Integration Planning

Improve •  Relevant Promos & Discounts •  Advanced Features •  Implement Integration •  Traffic Generation

Succeed •  Personalized Messaging •  Omni-Channel Convenience •  A/B Testing •  Conversion Rate Optimization

Start with low cost efforts, continually improve customer engagement

Q&A 4

THANK YOU

P A R T N E R S @ A M E R I C A N E A G L E . C O M S A L E S @ M O Z U . C O M