Digital Hollywood 2015 - Jenny Carden (Zenka)

Instagram/Facebook - #hellozenka www.zenka.org

Jenny Carden

www.zenka.org | #hellozenka

www.zenka.org


Virtual Reality Heads



Space - AR Murals


Augmented Reality Street Art


75 App Ideas for the Future


Zenka’s 5 Top Challenges

for VR and AR

Content Creators


1.Make it Worth It

AR and VR viewing is still cumbersome and

uncomfortable

Installation Times

Time Downloading Experiences

Glasses Fog Up


Example of “Patience” in Web Today

How long will people wait for a simple web

page to load before they abandon it?


40% will abandon

a web page

if it doesn’t load in

3 seconds.

Source: Akamai, KissMetrics


3D Movies vs. Regular Movies

How many of you buy 3D movie tickets over

regular movie tickets?



Recent study from CSU

concludes:

● 3D offers no measurable

improvement in enjoyment

● 3D increases threefold the

risk of eyestrain, headache

or trouble with vision

Study by : L Mark Carrier, of California State University


Summary

● Just because it is using great technology doesn’t

mean it is going to be great.

● Use VR/AR when you can’t tell the story using

traditional media.


2. Don’t Make People Sick

● VR Sickness, Simulator Sickness, Cyber Sickness

○ Eyestrain

○ Vertigo

○ Disorientation

○ Nausea

○ Loss of Color to the Skin

○ Headaches

○ Vomiting


Tech Advances Are Only a Step

● High frame rates (90 Vive, 75 Oculus)

● Low latency (46ms could start to get problematic,

others cite 20ms)

● Virtual Nose (adds 94 seconds)


What Can You Do as a Creator? ● Seated experiences

● No unexpected moves

● Move the camera in the direction your character

is facing.

● Don't ever change the horizon line/fixed reference

point.

● Avoid motion blurring (it increases the sensation of

movement).

● Limit movement without player control (especially

tilting & spinning)


● Avoid acceleration or surges

● Raise the camera: the closer a camera is to the

ground the greater sensation of movement.

● Put important items in the front 30 degree view.

● Avoid flicker and flashing particularly near the

edges of vision (it’s perceived as motion by the

brain).

● No head bobbing or going up stairs.

● Use darker textures and avoid repeated patterns

checker board or stripes and lines.

● In game motions as close as possible to 1:1


3. Don’t Invite Interaction (You

Can’t Deliver On)

● Virtual Reality can be frustrating and make the viewer

uncomfortable when the creator invites you to

interact but doesn’t allow a way to do that.

● Stops embodiment and pulls you out of the

experience/world.

● Passive vs. Interactive vs. Semi Interactive

● Future Haptics and Free Movement


4. Be Aware of Tech Limitations● Sloppy technical skills can destroy presence.

● Don’t choose a stereoscopic 360 over a regular 360

because it is more “advanced”. It can actually

downgrade your experience.

● Beware of the uncanny valley. Low-fi graphics are

just as powerful to viewers than high res.

● Avoid things like a drummer with a low frame rate

because the sticks will be jumping in the air - causing

you to get pulled out of the experience.


5. Look Past Demo Mode

Demo mode is only going to last so long…

● Seek out the killer app

● Stay abreast of Magic Leap and other changes

● Get emotional - people forgive when engaged

● Don’t redo expensive high def TV (sports/concerts)

● Break the laws of physics - “lucid living”

● Get intimate

● Transport people

● Exploit digital abundance


Top 5 Future VR Reality BendersWill these new realities affect our actual perception of the world in a

profound way?

1. Superman IRL - Stanford (courage, ambition and committed)

1. Metaverse - High Fidelity, Gated or not Gated

1. The Evolution of Empathy - The Expanding Circle by Peter Singer, Violence in VR

1. EEG - Mind Maze, Emotiv EPOC, Muse

1. Flow State- Steven Kotler “legal heroin”


Jenny Carden (Zenka)

[email protected]

zenka.org

Twitter/Instagram

#hellozenka

mailto:[email protected]

Technology

Digital Hollywood 2015 - Jenny Carden (Zenka)