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Digital Trend & Social Network iCIO Community – University Of Indonesia
21 Nov 2016
Presented by : Yadid Abidin Riyadi
Digital Marketing New Marketing Funnel
How To Connect ?
Indonesia in Digital Era Digital Trend
Digital Business
Toyota Astra Finance Company Profile
The Technology Old & New
Evolution or Revolution
Introduction to Platform Strategy for TAFS September 07, 2016
Company Profile
Asia Pacific Region [11] [Australia, New Zealand, Thailand,
Malaysia, Philippines, Korea, Vietnam,
India, Indonesia, Taiwan, China]
Japan [1]
Americas Region [7] [USA, Puerto Rico, Canada,
Brazil, Venezuela, Mexico,
Argentina]
Europe Africa Region [16] [Germany, UK, Russia, Italy,
France, Spain, Norway, Sweden,
Finland, Denmark, Poland,
Czech, Hungary, Slovakia,South
Africa, Kazakhtan]
50% 50%
JOINT VENTURE (Oct 2005, operation in May 2006)
Company Profile
As a part of Total Toyota Value Chain, through providing Consumer Finance & Leasing for Toyota car ownership
Production & Distribution
Toyota Motor Manufacturin
g Indonesia (TMMIN)
Toyota Astra Motor (TAM)
Sales
Main Dealers/
Authorized Toyota Dealers
Financial Services After Sales
Services
Authorized Toyota
Workshops & Genuine
Parts
Toyota Insurance
Company Profile
Pontianak
TAFS already has network in Java, Bali, Sumatra, Kalimantan &
Sulawesi
(32 Branches, 1 Joint Finance, and Fleet)
The area expansion plan is the strategy to support Toyota sales and
to provide better service for dealers and customers.
Introduction to Platform Strategy for TAFS September 07, 2016
Technology Evolution
ROBOT REASONING A robot eats cake but not pie,
drinks milk but not water,
reads a book but not a magazine,
sits on sofa but not in a chair.
Will it walk or run and why ?
WALK
(4 characters)
Evolution or Revolution ?
Faster Adoption
1. The Baby Boom Generation (Baby Boomer) : 1946 –
1964.
2. Generation X: 1965 – 1976.
3. The Net Generation: 1977 – 1997.
4. Generation Next: 1998 – Now
Introduction to Platform Strategy for TAFS September 07, 2016
Indonesia in Digital Era
Indonesia Digital Data
Internet & Mobile Market as the Norms
Introduction to Platform Strategy for TAFS September 07, 2016
Promising Ecommerce in Indonesia
Introduction to Platform Strategy for TAFS September 07, 2016
Indonesia Digital Platform Opportunity
Introduction to Platform Strategy for TAFS September 07, 2016
Indonesia Digital Platform Opportunity
Introduction to Platform Strategy for TAFS September 07, 2016
Indonesia Digital Platform Opportunity
Source: adopted from Nielsen Retail Outlook and Consumer Trends – Indonesia, 2015
Introduction to Platform Strategy for TAFS September 07, 2016
Indonesia Digital Platform Opportunity
Introduction to Platform Strategy for TAFS September 07, 2016
Digital Marketing
Mass Market Communication Vs Network Communication
Marketing Objectives & Customer Target
Customer Network
Customize
New Marketing Funnel
TAF Digital Initiative
www.tafinance.com Facts and Data
@Toyota
AstraFin Information Average/Detail
Monthly Visitor 56,000
Avg. Session Duration
8 Minutes
Favorite Page Calculator, Member Area,
and Career
Facebook Oct ‘17
Twitter Oct ‘16
Total Likes 7,971
Total Follower 15,829
Total Engaged User 1,132
Total Impressions
10,300
Total Impressions
39,566
Total Twit/Month
65
Finance
Low Rate Low DP
Customers
Incentives
Car Dealers
Digital Initiatives, Opening Direct Access to Customers
Big Idea
Adventure and Travelling
- Photography
- Videography
- Travel Blog
- Food Blogger, etc
- Website
- You tube
CSR
Indonesia Tourism Campaign
Launching ID 25.10.2015
Target Pengunjung : 250 orang (H-7),
Total Pengunjung hari H : 334 orang (umum+blogger) dan 25 orang
(wartawan)
Launching ID 25.10.2015 on Media
