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Cisco Confidential© 2015 Cisco and/or its affiliates. All rights reserved. 1
Digitization by Cisco
Re-imagining your Business in a Digital World
Dr. Rick Huijbregts @DrRickHDigital Transformation, Innovation, and Industry Solutions
Michael Koons @KoonsCiscoVP, Global Systems Engineering and Technology
May 19th 2016
Digital Business is Creating the Digital Economy
Bookstore Taxi Music Point-of-Sale
PrintAdvertising
Automobile Hotel
$36B Gross Payment
Volume in 2015; up
50% Y/Y
Retail, POS
30% increase in
production efficiency by
2017
Automotive
Established in 1837;
2015 revenue of
$34.7B
Agriculture
Digital Ceiling
50% Lower Cost per
Sq. Foot
Real Estate
WATERPARK PLACE III
20,000 connected
service techs;
reduced 40M km
driving miles
Transport