Dk seminar 2 28-12

Fixed

Business Opportunity Success Begins with Knowledge

Think Outside The Detail

Fixed

Mobile

Day One

Business Opportunity Good Morning & Welcome!

• Detail King Introductions

• House Keeping Items

• Book Navigation

• Additional Handouts

Cell Phones

Restrooms

Breaks/Lunch

Business Opportunity Today’s Discussion Topics

• Develop a business plan• New business start-up• Brand your business • Develop a marketing plan • Phone manners & protocol• Supplies & equipment needed • Operational issues • Reoccurring revenues • Costs & profit margins• Authorized Licensee• Q & A

Business Opportunity

• Please tell us who you are

Attendee Introductions!

• Where you are from

• What you hope to gain from this seminar

• When you plan on starting

• Fixed or Mobile


• My Background

Detail King Overview

• Detail King Genesis

• Detail King Future Plans

+ Success =


• Mission Statement

Develop a Business Plan

• Demographics

• Services Offered

• Financing

• Market Niches

• Marketing Plan


• Cost & Profit Model

Develop a Business Plan

• Equipment & Supplies

• Methods & Procedures

• License & Permits

• EPA & Local environmental regulations

• Growth Plans


New BusinessStart-Up


• Understand The Demand• Environmental Issues• Business Structure• Apply for Fictitious Name• Obtain A Business License • Know Your Locally Specific Laws• Apply for EIN Number

New Business Start-up


• Sales Tax Permit• Sign/Parking Permit • Business Bank Account • Apply For Credit Card• Accept Credit Cards• Squared – Intuit Go Payment• Business Insurance

New Business Start-up


Brand YourBusiness


• Company Colors • Develop a Professional Logo• Develop a “Tag Line”• Dress for Success• Appearance is Everything • What Makes your Biz Different?• Guarantee Your Work!• Promote Your Knowledge

Brand Your Business


Develop A Marketing

Plan


• Definition of Marketing:• The process which creates, communicates, delivers

the value to the customer, and maintains the relationship with customers.

Develop A Marketing Plan

Develop a Marketing Plan

• Professional Website• SEO• Ad Words (PPC)• Google Places/Yahoo Local

Internet Advertising


Internet Advertising

Your Business

Google+ Linkedin

Opt-in Email


• Mobilize Your Website • Have a Mobile App• Send SMS Text Alerts • Offer Mobile Coupons • Geo Targeting Ads• Twitter Updates

Mobile Marketing


Print media using QR codes• Distribute promo cards• Target prospects w/ fliers • Business cards • Lettering on mobile rig • Sandwich sign • Promotional items • Yellow page ad• Newspaper ad

Mobile Marketing


• BNI• Chamber of Commerce• Rotary Club

Networking


• Follow Up Phone Call• Create and manage your customer

database• Email Customer Satisfaction Survey• Send Periodical Emails • Referral Reward Program • Customer Loyalty Program

Customer Retention


• Business Cards • Door Hanger Marketing • Building Blitzes • Car Shows • Craigslist • Angies list.com

Prospecting


• Insurance Companies• Auto Dealerships • Automotive Businesses • Boat Owners• Motorcycle Owners• RV Owners • See Exhibit C

Cultivate Niches


LUNCH TIME!!!


Phone Manners

& Protocol


• Taking the Call • Asking the Right Questions• Pricing Over the Phone • Not Taking the Call • Punctuality is Critical • Answering Service• Track Inquiries / Follow Up

Phone Manners/Protocol

Business OpportunityEquipment &

Supplies

Bill BrunoNational Account Manager

Business OpportunityEquipment &

Supplies• Product Catalog• Polishes & Chemicals • Business Packages • Mobile & Eco Friendly Equipment • Popular Accessories • New Products


Polishes & Chemicals

• VOC Compliant/100% biodegradable

Polishes Chemicals

Business OpportunityBulk Polishes &

Chemicals

Polishes Chemicals

Business OpportunityBiz Packages I – II -

III

Business OpportunitySupply Upgrade

Package


Business Package IV


Business Package V


Business Package VI


Mobile Equipment

Eco Friendly Mobile Car Wash Business Package


Mobile Equipment

Express Detailing Business Package


Mobile Equipment

Interior Detailing Package


Creative Services


Half Off Shipping!

Business Packages I, II & III


Cyclo

Polishers

Flex DA Porter Cable

GEM 14 & 16 Pound


Makita 9227C

Flex PE 14-2-150

Dewalt DWP849X

BuffPro JF 180

Buffers


Buffing Pads


HP 60

HP 100

Mytee Lite

Prep Center

Extractors


Two Speed Air Blower

Detailing Equipment


Detailing Equipment

Vapor Steam Cleaner• Uses less water than a power washer• Quickly cleans interiors • Easily washes exteriors • Safely cleans engines


Detailing Equipment

Tornador Black Foam Gun


Mobile Equipment

DK 2000

Scout w/ generator

Auto Detail Trailer – Entre Level

Big Daddy Car Wash Trailer

Skid Mounted

Pressure Washers


Mobile Equipment

Hot Water Power Washers


Mobile Equipment

Mytee Eco Friendly Car Wash


Mobile EquipmentEnclosed Detailing Trailer DK 5800

• 5’ x 8’ Enclosed Trailer Fully Equipped• Cadillac of Detailing Trailers


Mobile Equipment

Engine Containment Mat


Mobile Equipment

Water Containment Mats


Mobile Equipment

Waste Water Tank System


Mobile Equipment

Ozone Generators


Mobile Equipment

Portable Generator


Mobile Equipment

Portable Air Compressor

Business OpportunityAdded Value

Services

Paint Chip Repair Kits

• Color Twin Premium• Color Twin Deluxe • Color Twin sample kit• Color Twin DVD


Services

Carpet Dye Rejuvenation Kit


Services

Interior Vinyl Repair Kit


ServicesCigarette Burn Repair Kits

Interior & Carpet


ServicesHeadlight Restoration Business Opportunity


ServicesPlastic Trim Restoration


Operational Issues


Operational Issues

• Evaluate the vehicle (ask relevant questions)• See exhibit B• Determine what it needs• How long it will take• What should I charge• Provide price range• Added value service


Operational Issues

• Educate Your Customer• History of base coat / clear coat• Vehicle preparation (exterior services)• Benefits of clay• Eco Friendly Detailing


Service Menu

ExteriorServices

Engine Detailing

InteriorServices

Detailing Packages

Express &After CareServices

Value Added Services

Hand Washes

Business OpportunitySpectrum of

Services

$25 - $45

$$$

$150 - $250

Reoccurring $$$

$39 - $100

Hand washes

Added value services

Complete Details

Express After Care

A la carteServices


Paul C Angell

VP Business Development412 849 0622

[email protected]


Reoccurring Revenue

Success Factors

PeopleProducts

Process

Profits

Passion


Paul C Angell

•Reoccurring Revenue Customer Retention• Doing the job is one half of the job• Remember the rule of 2 to 8• Best source of business is return

customers and referrals

Business OpportunityCustomers & Expenses

$$$Advertising, Internet, Service menu, Sales efforts general expenses

Living Social, Gift Cards, Yellow PagesC of C Referrals, Direct Mail

Customer retention expenses

Revenue


Success & Failure

Sales

Marketing

Business plans

Customer issues

Employee issues

Product Advertising

Websites


Paul C Angell

•Reoccurring Revenue Customer Retention

• Learn to listen • Listen to what the customer wants• Then propose a solution • Understand the signs• Understand the right to fail• Understand your opportunity to win!


Cost &Profit

Margin


Cost & Profit Margin

• Understand your costs• Determine your margin (your net income)• Look for ways to increase margin • Maintain quality of service

Business OpportunityFixed Costs

• Rent $1000• Vehicle Payment $ 400• Start-up Loans $ 300• Insurance $ 150

• Total $1850


Variable Costs

• Office Supplies $ 50• Detailing Supplies $200• Advertising $300• Utilities / Fuel $500• Misc. Expense $100• Legal & Accounting $150

• Total $1300


Cost Model Detail• Monthly costs fixed $1850• Monthly costs variable $1300• Total $3150

• Work days per month 22• Work hours per day 8• Number of hours per mo. 176• Cost per day $143.18• Cost per hour $17.90

• 22 days per month x 8 hours = 176 available hours per month. Total monthly cost divided by 176 = cost per hour. • Cost per hour does not include profit margin.


Cost Model DetailProfit Margin

Cost Established = $18 per hour (rounded)Margin Target = $50 per hourNet Margin = $32 per hour

Projection: 2 cars per day $256 1 person10 cars per week $2560 5 days 44 Cars per Month $5632 22 days 484 Car Annually $61,952 11 months


Authorized Licensee


Authorized Licensee

• Home territory exclusivity • Special discounted pricing • Advertising & Marketing tools on CD• Training seminar Discount


Authorized Licensee

• Use of the Detail King Logo • Banner or sandwich sign • Ongoing support • Annual Networking Conference • Great way to update your business skill sets • Ability to resell Detail King products


Authorized Licensee

• Website with Console • Optimized for Local Search• Listed or Feature on World Directory

Platinum Upgrade

DetailDeals.com• Text Alert (SMS)• Mobile App (for smart phones)


Authorized Licensee


DK’s Training DVDs

Training DVD’s to complete your

learning experience!$299.00

Seminar Discount$149.00


Time for Q & A!

• Q & A Forum• Please complete your survey • Agenda for tomorrow • Remaining housekeeping items • Bring your binders• Put your name on your binders


Tomorrow

Preparation for tomorrow

HomeworkExhibit #8 thru 11 plus

Methods & Procedures Document Complete your test


Tomorrow

Have a great evening!!!See you in the morning at 8:30 Sharp!

Don’t forget your binders

Technology

Dk seminar 2 28-12