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Digital Marketing Arts, Cairo
10th of September
By Cesar Christoforidis
@cesarchris
About Socialbakers
• Prague, London, San Francisco, Munich, Paris, Dubai.
• 350,000 marketers across 60+ countries, every continent
• Founded in 2008 as Social Media Agency
• Team of 130+ people, Launched Socialbakers platform 2009
• Facebook Preferred Developer Consultant
Used by Leaders
“We are a „customer developed‟ company,” said Jan Rezab, who is
the CEO and co-founder of Socialbakers. “Our customers kept
telling us the metrics they wanted to see.”
October 31, 2011
Agenda
• Secrets to a successful media strategy
• 5 Recommendations on how to build a
Social Media Strategy
• 6 ways to detect fake fans on facebook
• Top Socio-Video campaigns
• Market overview and opportunities in
Egypt and GCC Regions
Secrets to a successful media
strategy
Deploy
Plan Measure
Press!
Sales!
Cool Articles
Short and concise
Metrics in social media – ENGAGEMENT RATE
Why do we do it?
How to build the Strategy?
Set simple goals
Interact, don’t preach!
Censoring in a crisis adds
fuel to the fire..
You’re never too big to say
sorry
Don’t waste your time
Don’t understand WHY they do it, just accept
hundreds of millions of them do!
How to detect fake fans?
Top Socio-Video
campaigns
The Future for GCC & Egypt
The Arab World
Active Twitter Users
Twitter Penetration Population
Popular Trends
Please follow me on twitter
@cesarchris
شكرا
M: +44 781 447 8060
www.socialbakers.com
Like&Friend me:
(meet me first)
Link me:
(anytime)
Follow me:
(when you want)
