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13/04/2023 www.fjrcom.com 1
DO MORE WITH LESS – 5 IDEAS
via PSFK – an interview with Graham Hill, the founder of Treehugger and LifeEdited
13/04/2023 www.fjrcom.com 2
1. Space
• Rent is expensive. – What space do you really
need? – More home working?– Can space have multiple
functions? – Share space with
complementary companies?
13/04/2023 www.fjrcom.com 3
2. Initiatives
• 3 priorities = no priorities• Edit non-essential initiatives • Less things, done better
13/04/2023 www.fjrcom.com 4
3. Products• More isn’t better despite our
psyches• Consumers want options but
too many = paralyzed customers
• Less products = focus, more specific marcoms, more sales, increased volume & cheaper manufacturing & distribution costs
13/04/2023 www.fjrcom.com 5
4. People
• Look for;– flexibility– multifunctionality– those that get stuff done!– long term hires
13/04/2023 www.fjrcom.com 6
5. Core focus
• Know what you’re really good at and focus on it
• Outsource the others to solid specialist partners
• Stay lean & nimble to easily change with the times