Doing good in the cognitive eraHow artificial intelligence benefits us all

April 2017

How will artificial

intelligence help the

average person?

How will it benefit individual parents,

caregivers, students and citizens?

What about society at large?

Here’s what we learned from in-depth

conversations with more than 60 pioneers who

are applying AI for social good in Social

Services, the Environment, Education and

Public Safety.

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Social servicesHow cognitive technology can help us protect the vulnerable

Safeguarding the welfare of children

Help the elderly safely age in place

Providing new opportunities for

people with disabilities

Improving mental health assistance

Combating unemployment

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“Our goal is to help families

adjust to the daily

challenges of the disease,

and to help the medical staff

better understand the

disease’s evolution and how

it is affected by other

external factors. At the same

time, we want to help

patients preserve and

reinforce their memories.”

— Angelo Failla, Direttore

Fondazione, IBM Italia

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Conserving natural resources

Fighting pollution

Creating sustainable choices for

consumers

Learning from nature

EnvironmentHow cognitive technology is helping sustain the natural world

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“Cognitive computing can enhance our human ability to make better decisions for the entire breadth of environmental sustainability...air, water, waste, energy, natural resources, habitat conservation.”

— Wayne Balta, Vice President Corporate Environmental Affairs and

Product Safety, IBM

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EducationHow cognitive technology can augment learning

Personalized learning on a new

level

The engaged classroom

Battling educational inequality

Lifelong learning made feasible

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“Computers don’t have the common

sense and emotional empathy that

great teachers do. But teachers can’t

do a lot of what computers can,

either. These complementary traits

will surprise and delight learners

over time.”

– Chalapathy Neti, Vice President,

IBM Watson Education

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Public safetyHow cognitive technology helps us protect lives

Protecting public health

Mitigating and responding to

emergencies

Fighting crime

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“To identify potential threats or suspects in a case,

investigators have to research an overwhelming volume of

material. If a cognitive assistant can read and form

hypotheses, it can help investigators get to high probability

pursuits more quickly.”

— Richard Varos, VP of IBM Global Government Market Segments

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AI: Biggest social change catalyst of our lifetime?

Knowing where to intervene

Motivating people to do the right thing

Benefiting from shared life experiences

Unifying for good

Giving hope

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April 2017

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AuthorsAngie Casey Brandon BucknerJulie YamamotoMichelle Cullen

Learn more ibm.com/watson/socialgood

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