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International expansionOne step at a time
Martine MoorsMarketing Director – bpack Europe
GROWTH !
19% 13,4%
3
xx %
x %
GROWTH ?
INNOVATIONDIVERSIFICATION
NEW MARKETS
6
Digital Single Market Act
x2
no cross-border strategy
60%
Languages barrier
Payment methods
Currencies and VAT
Competition
Laws & taxes
Delivery management
Returns
10
Homogeneity
11
Limited competition
12
Belgium as an ideal test market
What is in there for you?
3 figures
11
60%
25%
46% of population purchased online
22% is between 25 - 40
1644% buys cross-border
38% from NL webshops
€163 per month
11% above €500
38%
65% pays directly
Convenient delivery
21
Visibility of delivery process
Trust & repeat purchases
Limited or no delivery cost
Clear delivery and return policy & choice of delivery options
How, when & where
22
Within 12 hours
Within 24 hours
Within 1 to 2 calendar
days
Within 3 to 4 calendar
days
Within 5 to 7 calendar
days
Longer than 1 week
0 10 20 30 40 50 60
How, when & where
23
AT HOME
70%
PHYSICAL STORE
21%
DELIVERY POINT
33%
OTHER
10%
LOCKER
10%
How, when & where
Home delivery
Pick-up point
Pick up in store
Parcel automate
Other
Offer your customers a wide choice of delivery options
24
AT HOME
70%
PHYSICAL STORE
21%
DELIVERY POINT
33%
OTHER
10%
LOCKER
10%
How, when & where
Home delivery
Pick-up point
Pick up in store
Parcel automate
Other
Offer your customers a wide choice of delivery options
CONVENIENCE
free return to improve experience14 days withdrawal right after delivery
You are invisible
A partner of trust
Increasing confidence in online shopping
89% rate of satisfaction
Multi-cultural
Multi-lingual
If you can make it in Belgium…
You can make it everywhere
31
Enabling mutual sustainable growth
33
SLEEP 21
Some references
35
WHITE PAPER !
