Embracing Guerrilla ResearchBy Chris Myhill

Who is this chucklehead?

@wearearchitect

I’m the lead UX designer here and I blog here

@justuxdesign

@justuxdesignthat’s what I’m called on the twitter

Living the agency life

One day, in the meeting room…

Let’s just rely on best practice** (read: guess)

time to go gorilla guerrilla

guerrilla

Oxford Dictionary definition

Actions or activities performed in an impromptu way, often without authorization.

My 5 top tips for Guerrilla research

1) Set specific research goals.

2) Ditch the lab, get a laptop (and some doughnuts).

3) Don’t drown in documentation.

5) Don’t wait for permission.

4) Online tools are your best friends.

Traditional UX research is involved

What was the issue?

Google analytics

Some heat mapping or user recording tool

Ad-hoc user testing

Online survey Five second test Just show it to some people

Analytics data Surveys

Identify big questions early

1) Set specific research goals.

2) Ditch the lab, get a laptop (and some doughnuts).

3) Don’t drown in documentation.

5) Don’t wait for permission.

4) Online tools are your best friends.

Space-age setups are optional

“Easy test user recruiting is crucial to an effective usability process. The average per-user cost is $171”

$855 - 1,710!!!!

It doesn’t need to be that expensive

Silverback Quicktime(3.0 coming soon!)

…and if all else fails…

1) Set specific research goals.

2) Ditch the lab, get a laptop (and some doughnuts).

3) Don’t drown in documentation.

5) Don’t wait for permission.

4) Online tools are your best friends.

- INTERMISSION -

@justuxdesign

1) Set specific research goals.

2) Ditch the lab, get a laptop (and some doughnuts).

3) Don’t drown in documentation.

5) Don’t wait for permission.

4) Online tools are your best friends.

1) Set specific research goals.

2) Ditch the lab, get a laptop (and some doughnuts).

3) Online tools are your best friends.

5) Don’t wait for permission.

4) Don’t drown in documentation.

THANKS!@justuxdesign