1.Dr. Dennis Nagy, BeyondCAE April 8, 2014 8:00 AM PDT, 11:00 AM EDT, 17:00 CET * Engineering Simulation Veterans Series, Parts 1 and 2: Where We Are and How We Got Here, and Where Are We Going? were webcast on February 12th and 25th, 2014, respectively. Slides and recorded versions of both webcasts are available at www.TheUberCloud.com Engineering Simulation Meets The Cloud: Current Status and Future Prospects

2. The Full Abstract (for reference only) The Cloud is all the rage for the past couple of years and shows no signs of reduced hype any time soon. What is The Cloud? There are many evolving viewpoint-centric definitions, which make it even harder to separate the wheat from the chaff (remember the World-Wide Web run-up to the dot.com bubble burst in the late 1990s?). This presentation will provide an overview of the Cloud- relevant concepts and terminology, and their evolving practical implementations, from an engineering simulation software viewpoint, covering HPC, Big Data, IaaS, PaaS, SaaS,(had enough already?). Beyond all these vendor/I.T.-driven concepts and viewpoints, what are product/process development engineers and their employer enterprises actually trying to accomplish more effectively? How does The Cloud fit in now and, more importantly, for the near future. Special emphasis will be given to how small and medium enterprises (SMEsthe under-served missing middle) engineering needs are starting to be met by Cloud-related simulation access opportunities. Computer hardware vendors seem to be leading the Cloud wave in general, but major simulation software vendors are quite varied in their articulated Cloud strategies and implementations so far, which has partly given rise to CAE-oriented start-ups emerging with a Cloud-based value proposition. The UberClouds impressive success to date will be summarized as one example of how simulation software vendors, hardware resource providers, engineering end users, and HPC experts are combining their time and interests, on a (so far) voluntary basis to discover, understand, and overcome the practical hurdles in conducting industry-useful engineering simulations in The Cloud. 24 April 2014Copyright 2014 by Dennis A. Nagy 2 3. Topics: Questions to Answer At whom is this presentation targeted? What are engineers actually doing? How does Engineering Simulation (CAE) help them do it better? What are the obstacles to more engineers making more effective use of Engineering Simulation? What is The Cloud? Current Status of Engineering Simulation in The Cloud Future prospects for better engineering via prudent use of The Cloud The role of The UberCloud HPC Experiment 24 April 2014Copyright 2014 by Dennis A. Nagy 3 4. Who Am I? 424 April 2014Copyright 2014 by Dennis A. Nagy A broad expert in engineering simulation (CAE), over 42 years of experience: from R&D, university teaching, through commercial software development, support, sales and marketing management, to executive management. Former Sr. VP of worldwide Sales at MSC.Software CEO of Engineous (now part of DS/SIMULIA) VP of Marketing and Business Development at CD-adapco VP of Marketing and Asia-Pacific at Fluent (now part of ANSYS) VP of International Business, Blue Ridge Numerics (now part of Autodesk) Currently Principal at BeyondCAE, a global strategy and business development consulting activity located in Chapel Hill, NC, USA. Mentor, TheUberCloud HPC Experiment Member of the NAFEMS Americas Steering Committee 5. At Whom is this Presentation Targeted? I have spent almost all my career on the vendor (ISV) side However, there are plenty of sources of vendor (Cloud and ISV) views on how The Cloud does something beneficial for (fill in the blank) So I am trying to look at this topic from the engineering end- user/management viewpoint and provide some introduction for that audience to navigating the Cloud opportunities and hype. 24 April 2014Copyright 2014 by Dennis A. Nagy 5 INNOVATION 6. Back to Basics: What Are Engineers Actually Doing? Engineers are developing (designing in a physical/functional sense) products, systems, and processes to meet (or even exceed!) a set of captured and understood requirements The functional requirements involve the expected physical behavior of what is being developed Anything that will assist engineers (and their corporate management) in judging whether requirements will be met is helpful The Design-Build (physical prototypes)-Test-Modify workflow cycle has been more and more supplemented/replaced by Engineering Simulation 24 April 2014Copyright 2014 by Dennis A. Nagy 6 7. How Does Engineering Simulation (CAE) Help Engineers Do Their Work Better? Provides the possibility of examining the functional behavior of product/process designs much earlier and more quickly than physical prototype testing Can allow engineers to gain further functional insight (the aha moments) and try more (and more radical outside the box) ideas during development and/or allow for a significant speed-up in the development cycle (freedom to trade off) IF the simulations are realistic enough and fast enough (joint judgment call by development engineers, simulation experts, and management) Engineering Simulation has reached this if milestone in many major industries and larger manufacturing companies today 24 April 2014Copyright 2014 by Dennis A. Nagy 7 8. Advanced Information Technology Solutions: An Engine of Innovation 24 April 2014Copyright 2014 by Dennis A. Nagy 8 Greg Schroeder Senior Research Engineer Center for Automotive Research (CAR) Ann Arbor, MI, USA March 25, 2014 9. What are the Obstacles to More Engineers Making More Effective Use of Engineering Simulation? Despite simulations success so far, there are still key obstacles The majority of practicing engineers do not use simulation (spreadsheets dont count ) Users and potential users of simulation encounter three main obstacles: 1. Cost of simulation software 2. Cost of adequate computer hardware to run it on Budget justification of both is chicken and egg 3. Enough knowledge/expertise to use todays generation of engineering simulation software effectively (or even at all) but this is a topic for a whole different presentation 24 April 2014Copyright 2014 by Dennis A. Nagy 9 Here is where The Cloud comes in 10. What is The Cloud? Wikipedia: In common usage, the term "the cloud" is essentially a metaphor for the Internet.[2] Marketers have further popularized* (hyped?) the phrase "in the cloud" to refer to software, platforms and infrastructure that are sold "as a service", i.e. remotely through the Internet. Cloud computing is the next stage in the Internet's evolution NetLingo: A style of computing in which dynamic, scalable and virtual resources are provided over the Internet. Cloud computing refers to services that provide common business applications online, which are accessed from a Web browser, while the software and data are stored on the servers. In other words, access to both computer power and data storage capacity remotely via the Internet (browser or very thin client user interface) HPC (high-performance computing) HPCC Big Data 24 April 2014Copyright 2014 by Dennis A. Nagy 10 11. What is The Cloud? NISTs 7-Page Definitive Answer and Recommendations (2011-12) 24 April 2014Copyright 2014 by Dennis A. Nagy 11 Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model is composed of five essential characteristics, three service models, and four deployment models. (Excerpt) 12. Public vs. Private Clouds PUBLIC CLOUD: All infrastructure components including servers are shared among clients Potential contention for server resources Lower cost than virtual private cloud VIRTUAL PRIVATE CLOUD: Servers dedicated to an enterprise Offers greater control, security, and application performance than public cloud Higher cost than public cloud Either one of these models [owned/operated by a 3rd party] is less expensive than building your own or another type of infrastructure service. -- Lynda Stadtmueller, Program Director, Cloud Computing, Frost & Sullivan ACTUAL PRIVATE CLOUD: Your company owns the hardware, too, and your I.T. Department makes it look like A Cloud to you, the end-user (browser-base access, no need to understand whats behind the curtain). This may be cost-competitive with external Clouds, if there is enough demand/use. The key here is looks like a Cloud = browser-based ease-of-use. 24 April 2014Copyright 2014 by Dennis A. Nagy 12 13. Potential Benefits of The Cloud for Engineering Simulation When software and hardware access is priced appropriately, both overflow needs and new-user needs can be met incrementally (by the drink) More realistic, affordable business model for small and medium businesses/enterprises (SMB/SME) The missing middle More streamlined user access/experience, to allow engineers to focus on engineering instead of I.T. details Overflow vs. replacement of in-house I.T. infrastructure by Cloud (=3rd-party remote) service providers is a separate debate/discussion 24 April 2014Copyright 2014 by Dennis A. Nagy 13 14. Potential Benefits of The Cloud for Engineering Simulation There are many articles and white papers Last month: results of a LinkedIn users ad-hoc survey of top benefits: (go to LinkedIns Cloud Computing, SaaS & Virtualization Group for more detailed discussions) 1. (18 votes) - no barrier (cost) to entry / capex vs opex 2. (13 votes) - elasticity / flexibility / agility 3. (3 way tie with 12 votes each) - on demand / pay per use / pay as you go, time to market, and scalability 4. (5 votes) - self service / services / API / tools 5. (2 way tie with 4 votes each) - availability / fault tolerance, and real-estate / location benefits / anywhere access 6. (4 way tie with 2 votes each) - risk management, security, reduced hardware dependencies / mobility, and automation 24 April 2014Copyright 2014 by Dennis A. Nagy 14 15. The Main Layers of The Cloud 24 April 2014Copyright 2014 by Dennis A. Nagy 15 Cloud computing specifically refers to incorporating software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS). Users do not need to have knowledge of, expertise in, or control over the technology infrastructure in the "cloud" that supports them. -NetLingo (From Frost & Sullivan) 16. 24 April 2014Copyright 2014 by Dennis A. Nagy 16 Cloud Clients 17. SaaS Further Refinement Common user interface/GUI as a service Compute modules (batch solvers) as a service This is relevant because its mainly (but not exclusively) the number-crunching that can take most advantage of Big Compute infrastructure (HPCaaS) to handle larget problems and run them faster Interactive vs. batch Cloud services where is the pre/post-processing done? Cost and speed of data transmission to/from The Cloud Visualization from The Cloud (pushing only pixels) 24 April 2014Copyright 2014 by Dennis A. Nagy 17 18. Gartners Magic Quadrant for IaaS 24 April 2014Copyright 2014 by Dennis A. Nagy 18 I believe this chart is the most important chart in enterprise IT. It covers the new trend of IaaS, where instead of buying storage, operating systems, deployed applications, and other infrastructure, enterprises rent these products from vendors in a low risk pay-as-you-go system. It is a new way of doing enterprise computing Computing infrastructure is the $150B a year Big Kahuna, where all the money changes hands, and where companies from Microsoft, to IBM to HP make all their profits. if IaaS becomes the dominant computing model, Amazon Web Services is the only possible winner * Rory ODriscoll, Partner at SCALE Venture Partners, October 31, 2013 * $250B + for Cloud architecture/infrastructure by 2017? So where is Google? this market is highly competitive, and that the situation may change very fast. 19. The Cloud Marketplace is Big 24 April 2014Copyright 2014 by Dennis A. Nagy 19 February 2014 20. 24 April 2014Copyright 2014 by Dennis A. Nagy 20 (*also develop some of their own CAE software) 21. 24 April 2014Copyright 2014 by Dennis A. Nagy 21 Engineering Simulation (CAE): Relevant Cloud Players SimScale/AWS Ciespace Nimbis Services AWS Rescale Cycle Computing Nimbix Sabalcore CloudBroker GmbH CPU 24/7 CPUsage TotalCAE AWS HP SGI Cyclone Microsoft Azure Gompute/Gridcore Outscale Autodesk OCF enCORE (Hartree) Fujitsu TC Cloud Altair HWOD Bull Penguin OD IBM NCMS Ohio SC - AweSim CESGA (Spain) SICOS/HLRS HSRapperswil FCSCL San Diego SC Nonprofit (gov./universities) CommercialCloudVendors SaaSPaaSIaaS 22. 24 April 2014Copyright 2014 by Dennis A. Nagy 22 23. 24 April 2014Copyright 2014 by Dennis A. Nagy 23 Vendors: Company Software SimScale/AWS Ciespace NimbisServices AWS Rescale* CycleComputing Nimbix Sabalcore CloudBrokerGmbH CPU24/7 CPUsage TotalCAE AWS HP SGICyclone MicrosoftAzure Gompute/Gridcore Outscale Autodesk OCFenCORE(Hartree) FujitsuTCCloud AltairHWOD Bull PenguinOD IBM NCMS OhioSC-AweSim CESGA(Spain) SICOS/HLRS HSRapperswil FCSCL SanDiegoSC proprietary AltairHWUA MCAE: Autodesk SIM 360 x x ANSYS ANSYS-Mechanical x x x x x x x x x x x x x x ANSYS Fluent x x x x x COMSOL Multiphysics x x Mathworks MATLAB/SIMULINK x x x x Siemens PLM NX CAE x DS/Simulia Abaqus x x x x x x x x x CD-adapco Star-CCM+ x x x x x x x x Livermore Softw. LS/Dyna x x x x x MSC MSC.NASTRAN x x MSC MSC.MARC x x Exa PowerFlow Convergent Converge x ESI OpenFOAM x x x x x x x x x x x x ESI CFD-ACE+ x AVL AVL/Fire x Cambridge Flow BOXERMesh x Ciespace/CMU BubbleMesh x x NASA CFL3D x Friendship Systems Framework x VR&D Genesys x Fidesys Fidesys x Altair Hyperworks x x x Altair AcuSolve x x x x x NUMECA Turbo-fine x FluiDyna Culises x FluiDyna LBultra x Metacomp CFD++ Stanford U. SD++ Applied Math M. CoolSim x MTU Aero CalculiX x TotalCAE Portal x x CSC-Finland Elmer x x TESIS FlowVision x x ECAE/EDA: CST Microwave Studio x ANSYS HFSS x ANSYS SI-Wave x Synopsys VCS x Mentor HyperLynx SI x CST Studio Suite x x PaaS (vendor-publicized or 3rd-party published information) SaaS (government/universities)IaaS Matrix of CAE Vendors and Cloud Providers (partial-work in progress) Commercial Cloud Vendors Nonprofit In-house I.T. 24. Cloud-related Efforts to Reach the Missing Middle SMEs/SMBs 24 April 2014Copyright 2014 by Dennis A. Nagy 24 Brief overview here; go to TheUberCloud website (click on logo) for more details Go to websites (click on logos) for information 25. TheUberCloud HPC Experiment: An open voluntary collaborative community Objective: Making HPC as a Service available, for everybody, on demand How? For SMEs and their engineering applications to explore the end-to-end process of using remote computing resources, as a service, on demand, at your finger tips, and learning how to resolve the roadblocks. 2524 April 2014Copyright 2014 by Dennis A. Nagy 26. Where Are We with the Experiment? Started August 2012: today (April 2014) ~1000 participating organizations and individuals Participants are from 48 countries Round 5 started February 1, 2014: ~25-30 new teams 140+ teams have been formed in Rounds 1-5 Registration at: www.hpcexperiment.com www.cfdexperiment.com www.compbioexperiment.com www.bigdataexperiment.com 2624 April 2014Copyright 2014 by Dennis A. Nagy 27. UberCloud Poll about Roadblocks The UberCloud, June 13, 2013but generally still true now 2724 April 2014Copyright 2014 by Dennis A. Nagy 28. Cloud Security/Privacy: An Issue? Security and privacy are in the eye of the beholder Major Cloud datacenters and hosting are well aware of these issues and have good technical and legal security/privacy infrastructure Many in-house users of software and Internet access are not aware of how (in)secure and exposed their data and computing really is The NSA has/sees everything anyway not really a joke for non-U.S. users/prospects for U.S.-based Cloud data centers Autodesk whitepaper: Autodesk360: Work Wherever You Are Safely With over 10 years of experience providing cloud-based solutions, Autodesk knows that data security is critical to your success. 24 April 2014Copyright 2014 by Dennis A. Nagy 28 29. Major Technical Hurdles Encountered Downloading speed of large results files for local visualization Remote Visualization of results General-purpose remote visualization tools The last mile situation Pixel-pushing and the speed of light Complicated, non-intuitive Cloud access mechanisms & details (ports, files,) 24 April 2014Copyright 2014 by Dennis A. Nagy 29 30. More Details on the 25 Best Teams So Far (Rounds 1 & 2) UberCloud HPC Experiment Compendium 25 selected use-cases from 60 teams in Rounds 1 & 2 Sponsored by Intels HPC Organization 3024 April 2014Copyright 2014 by Dennis A. Nagy 31. Further Cloud-Simulation Relevant Information in LinkedIn Group Discussions New Trends in CAE Simulation The Cloud: What does it mean for software re-sellers? Software Licensing in the Cloud CFD/CAE software on Amazon Web Service (AWS) cloud The UberCloud invites you to a free experiment with Autodesk Sim 360 in the Cloud 2013, Marked by Cloud and Changing Licensing Methods Why the CAE in cloud not picking up ? Engineering Simulation (CAE) in "The Cloud"? Cloud Computing, SaaS & Virtualization What are the top 3 benefits of cloud computing? The evolution of the hybrid cloud Amazon vs Google? This "cloud war" is like Target vs Walmart Welcome to the cloud price wars IAAS , Cloud Computing , HPC , Parallel Computing 24 April 2014Copyright 2014 by Dennis A. Nagy 31 32. The Cloud as a Utility: Future Vision The toaster analogy (today): The engineer using The Cloud (in the future): 24 April 2014Copyright 2014 by Dennis A. Nagy 32 33. 24 April 2014Copyright 2014 by Dennis A. Nagy 33 Sometimes, its hard to tell when a novelty becomes a trend or a trend becomes the new normal. This is not one of those times. The era of the on-premise server is clearly behind us, with the cusp of change literally on our calendars. --Peter Coffee, Salesforce.com March 29, 2014 The Cloud is Coming to Engineering Simulation (or vice-versa): Its Only a Question of How Rapidly 34. Some Other Terms Apache CloudStack is a top-level project of the Apache Software Foundation (ASF). The project develops open source software for deploying public and private Infrastructure-as-a-Service (IaaS) clouds. Hadoop is a free, Java-based programming framework that supports the processing of large data sets in a distributed computing environment. It is part of the Apache project sponsored by the Apache Software Foundation. 24 April 2014Copyright 2014 by Dennis A. Nagy 34 35. PDF copies of these slides (with active hyperlinks) available from TheUberCloud: www.TheUberCloud.com or from me at: 35 Dennis.Nagy@BeyondCAE.com 24 April 2014Copyright 2014 by Dennis A. Nagy