Enterprise 2.0, social intranets, digital workplace

- a presentation of my PhD projectLene Pettersen, MIT CISR, March 2012

Research question (for now)

• ’Under which conditions will the use of social business software have positive benefits for the enterprise?’– Can social business software (SBS) increase cross-

divisional internal collaboration and knowledge sharing?

• My scope: the interplay of social structure and technology

The case

• A French listed multinational consulting firm with subsidiaries in more than 20 countries

• IT & business consulting, services and outsourcing

• 5000 employees in 20+ countries

The social software: Jive

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Search-based architecture

People-centric information model

People-centric information model

Research approach• Inductive, multiple case study approach• 27 in-depth interviews in 4 countries

(Norway, UK, Denmark & Morocco) during May-September 2011

• Field studies in Norway and Morocco 2011• Analysis of user patterns within the tool • Social network analysis of the informants’

close off-line ties• 6 of the informants will be interviewed

again one year after launching (2012)• Analysis of the interplay of technology,

strategy and organization

Social Intranets in the Work Place – Not Plug and Play, Pettersen, L. and Lüders, M. (co-author) for review

M A I N F I N D I N G S

One size does not fit all: Social Business Software, Strategy and Organization in Multinational Knowledge Intensive Firms, Pettersen, L. and Sasson, A. (co-author).

Abstract presented by Pettersen at Org Science Winter Conference 2012

M A I N F I N D I N G S

Questions?

Lene.pettersen@bi.no mob: 0047 4641 0232

Twitter: @LeneJBP

LinkedIn http://www.linkedin.com/in/lenepettersen

Hosts a Interdisciplinary blog: Social Tech Stuff

http://socialtechstuff.tumblr.com/

Open Anthropology Cooperative

http://openanthcoop.ning.com/profile/LenePettersen

Slideshare http://sliwww.slideshare.net/lenepettersen

Quora http://www.quora.com/Lene-Pettersen/topics

Academia.edu http://independent.academia.edu/LenePettersen

Google+ https://plus.google.com/105579493221059971965#

Thank you!