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Jeff Patmore, Head of The Strategic University Research for BT Group, talks about Enterprise 2.0 - will it really deliver? at Warwick Business School 19/01/2009
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Enterprise 2.0 - will it really deliver?
Jeff Patmore, Head of Strategic University Research , BT
© British Telecommunications plc
why are we looking at this?
success in global ICT solutions means being;
leanefficientincredibly well informedable to share knowledge easilyembracing the latest ‘ways of working’
© British Telecommunications plc
the world we live in…
Jimmy Wales
© British Telecommunications plc
the web…
• The changes brought about by the web are both global and in every aspect of our lives…
• There is a constant interaction between technology and society with each building upon the other in regular cycles– Understanding these is the key to understanding the
future!
© British Telecommunications plc
applications…WikiWikiWeb on the Internet Mar 1995 The term "weblog" was created Dec 1997 Wikipedia (English) launched Jan 2001WW2 the peoples war site Jun 2003Second Life Launch Jun 2003MySpace Nov 2003Flickr Feb 2004FaceBook Feb 2004Web 2.0 - O'Reilly Media 2004 Rocketboom Video Blog launched Oct 2004Bebo Launched Jan 2005YouTube launched May 2005YoQoo (Chinese YouTube Clone) Jul 2006FaceBook -open to all users Sept 2006Google buy YouTube $1.6bn (£856m) Oct 2006 FaceBook – open API Jun 2007Microsoft paid $240m for a 1.6% of Facebook Oct 2007 Facebook passes MySpace May 2008
© British Telecommunications plc
exponential change…
0
10000
20000
30000
40000
50000
60000
70000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 172000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Upt
ake
© British Telecommunications plc
new paradigms
Enterprise 2.0 + Employee 2.0
© British Telecommunications plc
Enterprise 2.0…
© British Telecommunications plc
networks…
© British Telecommunications plc
social networks inside a business….
© British Telecommunications plc
wikis
© British Telecommunications plc
employee 2.0
Comfortable working anywhere in the worldAgile - moving from project to project as neededA ‘T shaped’ person - deep skill & broad knowledgeA networker - maintaining contacts on-lineA strong communicator - in any modeVery well informed and up-to-date (Int’ & Ext’)A contributor to news groups and blogsA content creator - both text and multi-media
© British Telecommunications plc
It’s not what you know it’s who you know…..
Roz Picard High Herr
John Maeda
Cynthea Breazeal
Andy Lippman
Judith Donath
Hiroshi Ishii
Joe Paradisio
Dan Ariely
Henry Lieberman
Pattie Maes
in a complex and exponential world…..
© British Telecommunications plc
virtual communities…
David Clark
Natasha Dwyer
Australia
UK
Malaysia
UK
UK US
© British Telecommunications plc
making change happen…
• If we allow things to spread virally they will take off -but we have to be prepared to wait for people to understand the benefits and for the messages to spread - it will be an exponential growth - slow at first.
– The old saying (pre-dot com bubble) if you build it they will come (field of dreams) - should be modified to;
‘If you build it and it is useful, they will come’.
Thank [email protected]