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NIIT Technologies White Paper

Enabling your Enterprise Mobility to tap New Growth OpportunitiesSwift, Systemic, and Strategic

Enabling your Enterprise Mobility to tap New Growth OpportunitiesSwift, Systemic, and Strategic

Udayan BanerjeeChief Technology Officer

Sanjay AhujaHead Mobile CoC

Overview 3

Transforming the Business 3

Reality Check 3

Strategy, Strategy, Strategy 4

Enterprise Mobile Strategy V/s Digital Strategy 5

A Mobility Center of Excellence 5

Industry Trends: Drivers of Adoption 6

Best Practices to Accelerate Deployment 6

CONTENTS

MANUFACTURING

SALESSALES

MARKETING

MANUFACTURING

MANUFACTURING

CONSUMPTION

TRAVEL

MARKETING

MARKETINGMARKETINGPROFIT

DELIVERY

FACTORYPROFIT

PROCUCTION

PRODUCTIONPRODUCTION

PRODUCTIONPRODUCTIONFACTORY

BUSINES

DISTRIBUTION

Fuelled by an increased usage of smart devices, mobility is

connecting end-users like never before. By 2020, the enterprise

mobility market globally is estimated to be USD 140Bn and is

surely headed to become mainstream in CIO strategies.

Though mobility adoption varies depending on industry, however it

is gaining strategic share of IT spend beyond the early adopters.

The share of IT spend on mobility is expected to grow to 10-12%

(from the current below 5%) of the total IT spend by

2020.Enterprise mobility, however, is not just about networks and

gadgets, it is much more complex. It is about driving business

growth through innovative marketing tools, about collaboration,

and about how organizations address their buyers and employees.

Today, it is a powerful tool that promises to bridge the gap

between business and IT and truly make IT a business enabler by

providing the capability to tap new opportunities.

Transforming the BusinessEnterprise Mobility has made it possible to create new revenue

channels, improve field staff efficiency, and leverage new modes

of user engagement that can increase market penetration and

customer loyalty. Moreover, enterprises can now gather valuable

data about buyer behaviour and facilitate location-based

services by implementing mobility solutions. For instance, in the

banking industry, smart mobile banking applications have

changed the way traditional banking was done while in the

insurance sector, mobile applications have now made it possible

to buy new policies almost instantaneously.

Overview

Shorter sales cycles and reduced cost of customer acquisition can

significantly boost cost savings and revenue generation while

enhanced productivity and efficiency, resource utilization, and

streamlined business processes can lower operational costs. In

this sense, enterprise mobility can have a transformational impact

on the business.

Even then, the big question that weighs on every CIO’s mind is the

ROI from mobility initiatives?

Reality CheckIssues such as rapid technology obsolescence and platform

security are top concerns while considering investments into

enterprise mobility technology. Decision makers need to adopt a

cautious approach before committing big investments or adopting

mobility in full swing.

What is the key reason for this?Mobile technology continues to evolve at a rapid rate such that no

one can predict exactly what form the technology will take three

years down the line or what sort of devices will be available and

whether your investments today will become obsoletea few years

down the line. Nevertheless, all trends indicate that enterprise

mobility will see a 100% spurt in its usage over the next few years

making it imperative for enterprises to get ready for it or risk

obsolescence in the business world.

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Global enterprise mobility market will bring in $140 billion a

year by 2020, representing a 15% annual growth in revenue

for the next seven years.

NASSCOM REPORT 2012

What can you do to minimize these risks?Knowing where you are from a mobility adoption lifecycle

perspective is key to plan the next steps required to ensure its

effective implementation across your organization. Is your network

ready for the transition to enterprise mobility?

Most enterprises focus on mobile access device such as laptops

or smartphones when they think of security. Or they look at the

enabling technology such as cloud or 3G/4G or the mobile

operating system. You need to assess whether your supporting

enterprise network is still dependent on outdated, insecure, and

improperly configured devices. Your enterprise systems need to be

up-to-date with the latest patches and technologies offered by

your vendor. These are the security loopholes that are usually

exploited by unscrupulous elements.

Answering these questions would helpyouin creating a clear vision

of what your mobile strategy should look like and how it will

integrate with your business in terms of operations, investments,

and skills required.

Strategy, Strategy, StrategyAssessing your existing enterprise system is just the first step.

Simultaneously, you need to look at your enterprise mobility

strategy. Are you considering adopting enterprise mobility to stay at

par with market trends or do you have a larger vision? While the

former can be a driver it’s the latter aspect that is critical if you want

the adoption of mobility to have a positive impact on your business.

Develop a deep understanding of both your internal and external

requirements when you think about mobility.

Are you considering mobility to enable your workforce with

technology that can improve productivity, such as providing your

field force real-time access to enterprise information or are you

looking at mobility as a means towards enhancing customer service

and satisfaction? It could also be a combination of both these

elements or in addition to this you could look at mobility as a means

of reaching newer geographies or market segments. A holistic look

at these aspects will help you look at your existing enterprise

applications and business processes that would need to be

upgraded or customized to enable mobility.

Answering these questions will enable you to develop a

comprehensive enterprise mobility strategy that would have

significant business impact.Identify your business priorities and

put in place a clear organizational position on the approach you

want to take – whether you want to take an inside out approach

or vice versa. Even before you roll out the program you need to

have a comprehensive governancepolicy in place including one

that takes into consideration trends such as bring your own device

or BYOD as it is now more popularly known. You need to also

consider the possibility of establishing a mobility centre of

excellence that regularly assesses technological trends in the

mobility space to ensure you can fine-tune your mobility roadmap

to stay on top of the market.

As mentioned earlier, success depends on how one design,

develop, and delivera mobile strategy that is closely aligned with the

organization’s business objectives. A good place to start this is by

finding out what your customers and employees require. In

designing the strategy, the sales force and field staff should be

involved as they can give valuable feedback.

A leading fashion brand created graphic applications for its

iPADusers in order to give them a near lifelike virtual experience of

its luxury products. The result: an appealing visual content on

beauty products that feels real and inspires customers to not just

browse but also buy online.

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Is your business logic complemented by your service architecture?

Do you have domain specific framework to meetthe needs of your customers?

How secure is your mobility ecosystem?

Are your application capable of taking on any challenges? Can you provide tailored application for coustomer use and support it with application development and maintenance over the long term?

Do you have a robust device ecosystem? From an IT perspective, device management, cross stage transactions and support are key to a seamless user experience.

Keyquestionsthat weneed toconsider:

Enterprise Mobile Strategy v/s Digital Strategy

Enterprise Mobility Strategy is an internal facing strategy which is

devised for the mobileemployees. The strategy focuses on optimizing

the workflow, making information availableforfrontline employees to

serve customer better.

Digital Strategy is more of a customer facing strategy where there is

a direct interactionwith thecustomer. The motive of a digital strategy

is to provide a consistent experienceacross multiple channels and to

ensure that all the glitches that are faced by the customerare

mitigated. This alsohelps in establishing a dialog with the customer

and provides themwith a great user experience.

Enterprise Mobility Strategy would be a CIO driven strategy where

the technology, devices, networks may be under the control and

monitoring of the CIO. This is due the various probable risks with

from an Information Security standpoint.

A Digital Strategy on the other hand is CMO driven. The emphasis

here is on the strategy plan, the communication plan, and the

communication channels via which the plan will be executed. The

strategy plan will focus and in all means look to reach out to

maximum number of customers. Digital strategy coupled with a

Marketing AutomationT function can also prove an effective way to

nurture the potential leads generated.

BYOD and MDM which have relevance for Enterprise Mobility

Strategy have no role in Digital Strategy. Consumerization of IT is

applicable for a Digital Strategy,but the same is of lesser importance

for Enterprise Mobility.

A Mobility Center of ExcellenceAnother key factor is defining your platform strategy. As application

and device usage increases, it is best to adopt a Mobile Enterprise

Application Platform (MEAP) approach that can help you control

multiple devices and applications.

Technology wise, the mobility game is moving towards a multi device

management scenario. Also the content residing on these devices is

increasingly being offered using cloud or virtualization solutions.

Hence, it is imperative to deploy tools to manage devices and

facilitate device collaboration across business functions in a secure

manner. Security concerns are best addressed by ensuring

encryption, tracking software as a part of mobile architecture,

rationalizing access, and upgrading mobile security solutions on a

continuous basis to help protect against viruses, malware, and other

malicious attacks.

The success of any mobility strategy will depend on effective

mobile application management. The question to ask is whether

your applications are service oriented or whether you are still

stuck with a monolithic architecture. If you have encapsulated all

your business functionalities in the form of services, then, taking

your applications to mobile would be that much easier. But ensure

that your server infrastructure is capable of handling the growing

demands placed by the increasing number of mobile applications

in your IT landscape. Mobility is not a quick fix to address

business challenges but devising a long- term plan will give you a

definite edge and sustainable benefits.

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Internal facing, for the mobileemployees, for optimizing the workflow,makes informtion available, for frontlineemployees to serve customer better.

CIO driven

Customer facing, for providingconsistent experience across multiplechannel, for establishing a dialog with

customer, for prroviding great userexperience. CMO driven

Enterprise Mobility Strategy Digital Strategy

Industry Trends: Drivers of AdoptionWhile Enterprise Mobility is beginning to make its presence

felt, we will quickly take a look at some of the trends

emerging in the industry:

• We will witness increased focus in terms of more budgets being

assigned to mobility initiatives. More and more CIOs would want

to keep it high on their priority list and will look at fast track

implementations or upgrades to enable mobile adoption.

• There will be an explosion in the adoption of smarter and

easy-to-use mobile applications owing to increased adoption of

tablets. The apps will become more focused on context or

location-based services for buyers and employee friendly apps

for the mobile workforce.

• Industries like banking will look for more innovative applications

to attract their consumers while other industries will definitely

catch up. E.g. retailers would want to create apps that provide

enhanced virtual user experiences. Manufacturing industry will

revamp their business processes to reduce their sales and

distribution cycles.

• User experience will get differentiated through augmented reality,

visual searches, multi device management, customized products

• Enterprise content will become richer and more useful as mobility

incorporates inputs from big data, cloud, and business analytics.

Best Practices to Accelerate DeploymentEnterprise mobility is transforming businesses the world all over. If

you want to be closer to your customers, faster than your

competitor, and enable your workforce to be super productive and

efficient it is time to gear up and get ready for mobility adoption. A

few best practices to help you navigate through the complex but

innovative world of mobility include:

Analyse and plan rollout: Whether you want to invest upfront or

go about adopting mobility solutions in a phased manner, it is

important to analyse and be able to distinctly identify the business

advantage and impact on productivity as a result of the

implementation. Let mobility and business speak a common

language and only go for what will help you achieve it. Also, review

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the changing market landscape periodically. Analyse how it will

affect your business and whether your mobility solutions will

support you in managing those market challenges.

Not just about devices: Devices are just the tools to facilitate

your application access. The real value resides in the applications

and the architecture that need to keep up pace with the ever

changing application landscape.

Governance and compliance: It is best to spell out the

compliance policies and measures especially in a world where a

single glitch can mean expensive mistakes. If required restrict

access and prioritize on who is eligible for BYOD. Also, have a

governance structure in place that can continuously monitor the

performance of your mobility solutions.

Work with a specialist: The biggest headache perhaps would be

to engage a right partner who can help you to effectively roll out

mobility solutions. Ensure that your partner understands your

business, has in-depth knowledge of how to align business

objectives with mobile strategy, has a proven track record of

successful implementations and program management, and can

help you create a roadmap for mobility adoption.

Budget: Enterprise mobility is expensive. Prioritize your spending and

consider investing only in applications that bring clear value to start with.

Perhaps in enterprise mobility, IT has truly discovered how to be a

business enabler and a catalyst to transform the business. It is time

to adopt mobility and explore a world full of new market

opportunities that will drive business growth while ensuring you

stay at par or even ahead of the competition.

INVESTMENT ANDBUDGETING

PARTNER ANDVENDOR SELECTION

GOVERNANCE ANDCOMPLIANCE

ARCHITECTURE ANDAPPLICATIONS

ANALYSE AND PLANROLLOUT

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Write to us at marketing@niit-tech.com www.niit-tech.com

NIIT Technologies is a leading IT solutions organization, servicing customers in North America,

Europe, Asia and Australia. It offers services in Application Development and Maintenance,

Enterprise Solutions including Managed Services and Business Process Outsourcing to

organisations in the Financial Services, Travel & Transportation, Manufacturing/Distribution,

and Government sectors. With employees over 8,000 professionals, NIIT Technologies follows

global standards of software development processes.

Over the years the Company has forged extremely rewarding relationships with global majors,

a testimony to mutual commitment and its ability to retain marquee clients, drawing repeat

business from them. NIIT Technologies has been able to scale its interactions with marquee

clients in the BFSI sector, the Travel Transport & Logistics and Manufacturing & Distribution,

into extremely meaningful, multi-year "collaborations.

NIIT Technologies follows global standards of development, which include ISO 9001:2000

Certification, assessment at Level 5 for SEI-CMMi version 1.2 and ISO 27001 information

security management certification. Its data centre operations are assessed at the international

ISO 20000 IT management standards.

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