Entreprise mobility approach within digital transformation

© 2016 IBM Corporation

Enterprise mobility approach within digital transformation

Andrii VasylchenkoMobile API EconomyTechnical Sales | IBM Europe

© 2016 IBM Corporation 2Foundation

Organizations are Undergoing Digital Transformation, Because the Impact is Huge

Source: Altimeter Group Digital Transformation Survey, 2014. N=59.

I don’t know 2%

No 10%

Yes 88%

“By 2018, 1/3 of top 20 market share leaders in most industries will be disrupted by new competitors”

[…] companies can either make the hard changes to dramatically improve their chances to win in the market or preserve old models and defer transforming their operations at the risk of failure.

“Mobility-lagging organizations will suffer negative impacts such as key-employee resignations […] lower productivity […] as well as reduced satisfaction levels”


The Digital Business Creates Creates New IT Demands

Slower iterations

Mobile Application

s

Enterprise Application

s

Rapid iterations

Dev Ops

Dev Ops


Yet, an estimated 66 percent of mobile projects fail

*Source: IBM Center for Applied Insights, Star qualities: What it takes for mobile development projects to succeed For more info, visit: ibm.com/ibmcai/mobiledev

Development must be fast

Integration requirements are exploding

The bar is constantly moving

They fail due to fundamental challenges that inhibit digital delivery success:

http://www.ibm.com/ibmcai/mobiledev





Tablet banking offering:• Adoption and engagement

have grown significantly • 80% increase of active users• 80% increase of monthly log

ins• 107% increase of monthly

transactions

What mobile success looks like with IBM

• Built an integrated environment based on IBM technologies to rapidly develop mobile apps for its business units

• 15-20% increase in operating efficiency while significantly reducing paperwork

• Shortened the app development cycle to 2 - 3 weeks

© 2016 IBM Corporation 6FoundationGartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

Magic Quadrant for Mobile ApplicationDevelopment PlatformsRichard Marshall, Van L. Baker, Ray Valdes, Jason Won, Adrian Leow

July 23, 2015

This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The full report is available at http://ibm.co/1KvzaJt

IBM is the ONLY Vendor named as Leader in Seven Gartner Magic Quadrants related to Mobile, including 3 years in a row for Mobile App Development Platform

“The mobile application development platform market continues to grow,evolve and mature in response to escalating customer requirements. Weassess the major vendors that enable enterprise IT developers to createmobile applications for customers, partners and employees.”

http://ibm.co/1KvzaJt


Simple, scalable and proven enterprise mobile middleware deployable on-premises and on Cloud

MobileFirst Foundation

to protect from mobile-specific

threats

Mobile AnalyticsApp Lifecycle Management

Backend Logic Engine

Push & Offline Sync

Comprehensive Security

to better understand your

users

to reduce time and costs of operations

and incremental updates

to add server-side logic to your app

essential backend services that every

app needs


- Tailor security checks to the endpoint (e.g. pin code for watch, biometric for phone, password for web)

- Add step-up and multi-factor authentication to balance user experience with security

- Certificate pinning to prevent man-in-the-middle attacks

- Turn on app obfuscation to hide app code and prevent reverse-engineering

- Get started right away while employing best practices using samples and templates, and quickly make and roll out changes with configuration-based approachTailored

security policy

ComprehensiveSecurity

Advanced mobile security to protect data on the device and your brand


Protection of corporate APIs from hackers and vulnerabilities

- App fingerprinting to prevent access to your APIs from malicious apps

- Remote app disable and version enforcement to protect users from security vulnerabilities

- Use device whitelisting and blacklisting to control the users and devices that access your app

API

ComprehensiveSecurity


Streamlined and repeatable process for incremental app updates

- Live Update makes backend logic dynamically configurable in order to enable non-developers to change front-end behavior live without recompile

- Use Direct Update to push over-the-air changes to front-end web resources without app store review

- Instantly provision Cloud or on-premises environments to get started quicker

- Build an automated DevOps pipeline to speed updates and avoid human mistakes

- Proven day-1 readiness for new mobile OS versions to ensure the continuity of your apps

App LifecycleManagement

Live Update


App troubleshooting and problem determination

- App and API performance analysis allows you to uncover where your apps crash and which APIs slow them down

- Crash log collection and on-device troubleshooting enable root-cause analysis of problems with the app and the back-end

- Configure threshold-based alerts to stay ahead of problems



100110011100110001110110010111100010111001

Capture business and operational data to better understand your users

- Collect dozens of app usage metrics out-of-the-box, and create custom business metrics based on in-app usage events to gain insight on where to invest next in your app

- Use Built-in flexible, and interactive reports to enable dashboard view of app usage, then drill down to details and identify trends

- Export data to BI systems for long-term retention and additional analysis

MobileAnalytics


Rich backend logic engine to power your apps

- Write app business logic, expose them as REST API endpoints, and document in Swagger to promote collaboration and to simplify testing

- Decouple security logic from business logic to abstract away complexity of mobile security from app developers

- Code in Java or Javascript and run it in scalable enterprise-grade clusters

- Use Live Update to automatically sync app and UI with changes to backend without needing to recompile or redistribute app

- Manage APIs via API Connect to ensure maximum reuse across channels

Backend LogicEngine

{…}

Swagger


Essential backend services that every app needs

- Unified Push Notifications service enables delivery of messages to multiple platforms with single API

- Use web console to send targeted messages and publish/subscribe model to broadcast for more effective user engagement

- Use encrypted on-device storage to protect data stored on the device and to improve app performance

- Enable offline access and transactions with automated data synchronization

Push & Offline Sync


Build using any front-end framework and tools

Add MobileFirst Foundation SDK to new or existing apps, no matter which front-end framework, codebase or tools you choose

PlatformSDKs

IDE & Tools

MobileApp Builder

MobileFirstStudio

Bring-your-own

Develop in native, Cordova or Xamarin and integrate any front-end framework

Build with any development tools, including Xcode, Android Studio and MobileFirst Studio

Comprehensive

Security


MobileAnalytics

Backend LogicEngine

Push &Offline Sync

Hybrid Cloud

API


Run your apps in flexible hybrid cloud deployment patterns

- Leverage cloud technology to instantly provision environments on premises or in the Cloud

- Start small and develop in the cloud, then move and scale production workload on premises or in a dedicated cloud environment

- Quickly innovate on the cloud and connect securely to tightly governed sensitive on-premises systems and data

On-premisesdata center

Dedicated

Public

MobileFirst Foundation


Part of a Complete Hybrid Cloud Platform for Digital Transformation

Ideate and prototype your app with no code, use a low-code

approach to build

Embed human intuition and expertise and have intelligent dialogs

Rapid development MobileFirst FoundationAPIConnect

Hybrid Cloud

Quality assured

Simply cognitive

Hyper-contextualIncorporate intelligent context and insightEssential mobile service and

multichannel APIs

Enable total app quality management

© 2016 IBM Corporation

Thank you!

Technology

Entreprise mobility approach within digital transformation