ENVIRONMENTAL PRESSURES DRIVING AN EVOLUTION IN FILE STORAGE JEFF LUNDBERG MAY 23, 2012

IT organizations are under more pressure than ever. Stagnant budgets, overwhelming

data growth, new user and application demands, increasing regulation, and emerging

trends around bring-your-own-device, rogue applications, dark data, consumerization of

IT and big data demand a new approach, not more and more of the same technologies

sprawling into more and more silos. Object storage is the adaptation required for evolving

into the next generation of IT that can support a new world of applications and storage

service delivery models.

By attending this webcast, you’ll learn to

Embrace cloud while retaining proper stewardship and governance of data

Deliver better, more cost effective protection of your data

Bring structure to unstructured data so you can better understand it

Enjoy more efficient storage and network utilization

ENVIRONMENTAL PRESSURES DRIVING AN EVOLUTION IN FILE

STORAGE

WEBTECH EDUCATIONAL SERIES

Environmental pressures

A new breed of IT

What’s next is already here

At the center of what’s next

Beyond what’s next

Q&A

AGENDA

ENVIRONMENTAL PRESSURES DRIVE CHANGE

Storage is changing

Growing storage demands

Cloud economics

New applications and devices

New ways to share and analyze

data

Users are changing

Bring their own devices

Bring their own apps

More mobile, less tied to an office

A NEW BREED OF I.T.

Adapting to new technologies

puts the power of the cloud in

your hands

Use the same technologies

as cloud storage providers

Deliver secure file sync and

share services for users

Store cloud application data

in-house

Prepare for what’s next in IT

CONCERNS AROUND CLOUD ADOPTION

BRING-YOUR-OWN-DEVICE AND THE CONSUMER CLOUD

Serious corporate data security and governance issues

Risk of exposing intellectual property

Violation of regulatory compliance for confidentiality and retention

No control or audit of content flowing in and out of corporate network

UNLOCK THE POWER OF WHAT’S NEXT

Your IT as an innovation center

‒ Accelerate business with fluid information

‒ Facilitate better collaboration

‒ Secure your most valuable assets, your ideas

Your content cloud, your way

‒ Deliver secure file sync and share services

‒ Store cloud application data in-house

‒ Use the same technologies as cloud storage providers

8

AT THE CENTER OF WHAT’S NEXT YOUR FILE DATA

Reduce the cost of storing data?

Reduce the cost of protecting data?

Empower mobile users?

Use smart

storage

Protect in-

place

Deploy file

sync and

share

Manage distributed IT more effectively?

Extend beyond the data center

Mitigate data risks?

Automate governance,

simplify search

YOUR FILE DATA – YOUR IDEAS – ARE YOUR MOST IMPORTANT ASSETS

Gain IT agility?

Build your own

cloud, your

way

BUT DIFFICULT AND COSTLY TO MANAGE

PUT YOUR FILE DATA TO WORK FOR YOU

CLOUD ARCHITECTURE BASED ON OBJECT STORAGE

A NEW ERA OF INFORMATION EVERYWHERE

EDGE STORAGE CONTENT CORE

MOBILE WORKFORCE

WEB APPS AND DATA

HCP ANYWHERE

WHY OBJECT STORAGE IS IMPORTANT

Extend enterprise IT into

the cloud

S3 application support

Service provider

branding

Safe, secure content

access and sharing

CLOUD PRESSURES,

CLOUD RISKS

Give structure to

unstructured data

Structured queries

Multiple annotations

Metadata only

TOO MUCH DATA

TO FIND AND MANAGE

Simplify management via

virtualization

HCP on VMware

Tiering to external

storage

VLAN support

I.T. COMPLEXITY

AND INEFFICIENCY

Ensure reliability and

performance

Advanced replication

Performance

enhancements

Upgraded components

MEETING SLAs,

RPOs, RTOs

WHAT IS NEW IN HITACHI CONTENT PLATFORM

KEY FEATURES

Protection and replication Self-configuring and self-healing with automated enforcement, failover and integrity checks

Ensures specified number of replica copies are maintained to tolerate simultaneous points of

failure by maintaining 1 to 4 internal copies, depending on value of data

Policies enforce document retention, authentication, and file replication combine to secure

valuable digital assets

Encryption of data at rest Protects content from being recovered from stolen media using patented “Secret Sharing”

technology

Transparently encrypts all content, metadata and search index

Immutability and retention Write once, read many file system where content is stored in an immutable format with the

ability to set file-level retention

Duplicate elimination Find and inspect duplicates

Remove duplicates, but maintain integrity

File compression Reduces the physical size of the data stored in Hitachi Content Platform

Enables greater storage efficiencies, scalability and enhances TCO

INTRODUCING HITACHI CONTENT PLATFORM ANYWHERE

User work files available anywhere

Safely share links, not files

Data is automatically protected and

easily recovered

Efficient, automatically managed

storage

Data is secure, under IT control

SECURE, SIMPLE, SMART FILE SYNC AND SHARE FOR THE ENTERPRISE

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SECURE

Safe

‒ On-premises, under your control

‒ Data is always protected and available

‒ Virus scan integration

‒ Wipe data off lost or stolen devices

Secure

‒ Works with existing security practices

‒ Encrypted at all layers

‒ Enforces device and user passcodes

‒ Shares via secure links

FILE SYNC AND SHARE BUILT FOR THE ENTERPRISE

IT

‒ Save money

‒ Save storage

‒ Save time

‒ Save backup

Users

‒ Anywhere, any time, any device access to work files

‒ Control how and when files sync

‒ No device backups to manage

‒ No more full inboxes

‒ No more version confusion

INTELLIGENT AUTOMATION FOR INCREASED EFFICIENCY

SMART

I can sync and share

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Easy for IT to deploy and manage

‒ Simple add-on to Hitachi Content

Platform

‒ User self-service registration

‒ Works with existing investments

‒ Compatible with current IT practices

and policies

Intuitive for users

‒ Familiar look and feel

‒ No user training required

‒ No backups to manage, with easy, self-

service recovery

‒ Easy to manage devices

Desktops/Laptops Mobile Devices Browsers

SIMPLE

EASY TO DEPLOY, MANAGE AND USE

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BEYOND WHAT’S NEXT GETTING YOUR FILE DATA READY

Deal with cloud apps?

Backup data at scale?

Analyze the right data?

Bring cloud in-

house

Protect in-

place Query

metadata

Keep my data secure?

Your cloud, Your way

Adapt to change?

Store data independently

from applications and media

PREPARING FOR THE FUTURE

Monetize my old data?

Analyze dark

data

GET READY TO

INNOVATE WITH INFORMATION

BEYOND WHAT’S NEXT

SO YOU CAN INNOVATE WITH INFORMATION

ACROSS EVEN DISPARATE INFORMATION TYPES

Starts With Single Virtualization Platform

With Search and Discovery

Across All Data

To Gain Insight and

Innovation

To Feed the Right Data Into

File Block

Structured/Unstructured

HEALTHCARE, LIFE SCIENCES

THE KNOWLEDGE OF ALL FOR THE TREATMENT OF ONE

RESEARCH EVALUATION TREATMENT CLINICAL TRIALS

= The next cure

= Better patient care

KLINIKUM WELS

Primary Site

8 HCP Nodes

2 Search Nodes

2 HDDS Nodes

USP-V

Secondary Site

4 HCP Nodes

1 Search Node

USP V

REPLICATION

Health Portal

Ingest and Consolidate Data From 37 Departments,

26 Specialties

METADATA-BASED REPOSITORY

Metadata Robot

(CDA, PDF and XML)

Adds Metadata and Custom Metadata to Create Context

(information and intelligence)

The environment

‒ Consolidate content from 37 departments

‒ 30-year compliant preservation

‒ Aggregation, search and metadata mining

How they use big data

‒ Intelligent data management

‒ Improving patient care, research and education capabilities

‒ Reduce cost and complexity of backups

‒ Make data independent of applications

HITACHI CONTENT PLATFORM

ESG Test Drive http://www.hds.com/assets/pdf/hitachi-content-platform-anywhere-esg-lab-overview.pdf

IDC Spotlight http://www.hds.com/go/hds-cloud-solutions/

Check out the client app https://itunes.apple.com/app/id577511005

View a demo https://hds.webex.com/hds/lsr.php?AT=pb&SP=MC&rID=45247982&rKey=6b507b695a547fa0

Watch the video http://www.youtube.com/watch?v=MkbKkO1lf4I

ADDITIONAL RESOURCES

QUESTIONS AND DISCUSSION

UPCOMING WEBTECHS

Big Data WebTech

‒ Hitachi Data Systems Hadoop Reference Architecture, June 12, 9 a.m. PT, noon ET

Check www.hds.com/webtech for

Links to the recording, the presentation, and Q&A (available next

week)

Schedule and registration for upcoming WebTech sessions

THANK YOU