Evaluation Question 5

How did you attract/address your audience?

Front CoverI attracted the specific audience by using a certain colour scheme with red, black and white which stands out against the plain background so therefore will grab potential buyers attention. At first, I was going to use purples for a female target audience however through research and planning I found that purple wasn’t related to the indie genre.

The price of the magazine would also attract the reader at £2.50 as from my questionnaire results I found the majority of people would pay £2-3. Overall, I looked at the ‘indie’ genre and also my results from my questionnaire to attract and address my specific target audience.

For the cover lines, I again carried on with the red, white and black theme which created a brand identity. I did this because from my questionnaire results, people said they would prefer darker colours. I have limited cover lines as in my questionnaire the responses said they liked the magazine to feel uncluttered

The masthead uses drop shadow which again helps it stand out so therefore attract the readers and word ‘Tune’ is simple, short and specific to music. Although I would rather my masthead to the left, due to the position of my image I chose to put it in the middle which I think helps it stand out even more.

ContentsI chose to do one dominant image on my contents page and then a less dominant one as in my focus group the majority of people wanted it not very cluttered and relatively simple so it was easy to navigate which will therefore attract my target audience. Similarly I used the band from the front cover again in a smaller photo showing them in a different setting with a different angle, I didn’t chose this as my main image on the contents because I wanted to show the audience there is a lot of content for their money so therefore it will be attractive. I carried on the colour scheme from the front page again to create a brand identity. I made sure the subsections were in bold/a different colour so it was easy to see what articles were in the magazine. Similarly from my research I found people thought it was annoying when there was not a ‘On the Cover’ subsection as that is the whole reason what made them buy the magazine.

On the listing of the articles I put the name of bands in bold so it was clear for the audience to see that Tune is an indie magazine so therefore it will stand out to them. Also, I made sure I did other subsections that weren’t just music based so I added fashion articles because in focus group, they wanted a wide range of articles with a musical focus.

On the main image, I put a frame around the picture to help it look more attractive and dominant.

I added a ‘subscription’ box to my contents page as through my research I found that people thought it was very helpful, also subscription boxes are typical of music magazines.

Double Page SpreadThe use of drop quote in a coloured box against the background attracts the reader and grabs their attention. Also, the use of the colour red suggests passion so therefore fits in with the quote itself. The other quote address the audience by the band seeming confident and suggests that they need to know who they are. The image I chose shows

the band in a studio which will address my audience as guitars are related to the indie genre. The image is also in a different angle to the other images so therefore shows variety.

The article itself shows the bands road to fame which will attract my audience as that is what I found most people were interested in, in my focus group. The article is very informal so therefore will address my age group and audience. Similarly my focus group said they wanted a article that wasn’t too short as they said they wanted something that seemed like good value for money.

I used drop shadow on the text and created a frame to make it stand out on the white background. My double page spread attracts my audience by using a clear yet bold colour scheme which is the same as the front cover and contents.