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• Firstly, all of our actors were between the ages of 30 and 50, which is also in the age range of which, that our primary target audience is within.
• Secondly, our film type is quite similar to a political thriller. These film types are becoming increasingly popular, therefore we thought it would bring in a larger audience than a simple thriller.
• Thirdly, with reference to recent real life cases and trends in cinema viewing, we got an insight into what people today watch, and this helped us to address and attract our audience, by producing a product that fits these trends. An example of this would be the film- A fifth estate, which follows real life political events.
• Fourthly, we used the idea of tension and suspense, to suck our audience in as well. In todays society we know that people love suspense and tension, so we knew that would attract the audience we needed.