Upload
jeff-achen
View
1.337
Download
1
Embed Size (px)
Citation preview
Get the Most Out of Give to the Max Day
Everything You Need to Know about GTMD
Saint Paul Public Schools
8:00 – 9:00 a.m.
GiveMN OnThe Road | 2013
Today’s Agenda
• Introduction to GiveMN
• How to Set Up Your School Page
• Give to the Max Day Details for SPPS
• Digital Fundraising Tips & Tricks
GiveMN On The Road | 2013
Introduction to GiveMNWho?
GiveMN On The Road | 2013
Leona ThaoSchool Outreach &Partnership Coordinator
Your GiveMN Team
Dana NelsonExecutive Director
Daniel MooreDevelopment & Partnerships Manager
Jeff AchenDigital Strategist
Alsa BrunoSchool Outreach &
Partnership Coordinator
Nina GazelNonprofit Outreach &
Partnership Coordinator
Olivia JamesNonprofit Outreach &Partnership Coordinator
AmeriCorps VISTA TeamGiveMN Staff
GiveMN On The Road | 2013
About GiveMN• A collaborative nonprofit venture to transform
philanthropy in Minnesota by growing charitable giving and moving more of it online.
• An independent 501(c)(3) organization and an affiliate of Minnesota Philanthropy Partners.
• Funded by organizations, foundations, corporations, and individual donors from across Minnesota and beyond.
• Partners with Razoo to provide creative giving events and state-of-the-art technology.
GiveMN On The Road | 2013
• Give to the Max Day Details for SPPS
How to Set UpYour School Page
Where?
GiveMN On The Road | 2013
Find Your School Page
GiveMN On The Road | 2013
• Email Brandi Cavalletti to get your fundraiser page login info.
• In the body of the email, enter:• your name and email• your position• your school name
• Brandi Cavalletti - [email protected]
Find Your School Page
Find Your School Page• Email Brandi Cavaletti and [email protected] to
get your fundraiser page login info.• In the body of the email, enter:
• your name and email• your position• your school name
• Brandi Cavaletti - [email protected]• Leona Thao & Alsa Bruno - [email protected]
Find Your School Page• Email Brandi Cavaletti and [email protected] to
get your fundraiser page login info.• In the body of the email, enter:
• your name and email• your position• your school name
• Brandi Cavaletti - [email protected]• Leona Thao & Alsa Bruno - [email protected]
Find Your School Page
View
Edit
Inspire Giving
Edit
GiveMN On The Road | 2013
Suggested Donations
Edit
Images/Videos
3xPages with photos typically raise
3x more in donations than pages without
4xPages with video typically raise
4x more in donations than pages without
Thank Donors
GiveMN On The Road | 2013
Share
GiveMN On The Road | 2013
Donations & Disbursements
GiveMN On The Road | 2013
Matching Grants
GiveMN On The Road | 2013
Start: 11/14/2013End: 11/14/2013
Partners in Equity (PiE) Fund
What?
GiveMN On The Road | 2013
Partners in Equity (PiE)SPPS – a national example of a school district
dedicated to supporting “strong schools, strong communities”, committed to racial equity and high academic performance
GiveMN – a nonprofit dedicated to supporting Minnesota nonprofits and
schools by giving them fundraising training and online resources.
SPPS Foundation – a national example of a nonprofit foundation dedicated to inspiring innovative means of academic excellence
through involvement and investment in St. Paul.
Partners in Equity (PiE)
Give to the Max DayDetails for Schools
When?
GiveMN On The Road | 2013
About Give to the Max Day• Started in 2009 as a launch event for GiveMN
• The Great Minnesota Give Together
• Now, the biggest online giving event in the world
• Raised $16,391,905 in 2012• 4,381 Organizations• 53,339 Donors
• Schools raised $575,000 in 2012• 255 Schools• 7,000 Donors
GiveMN On The Road | 2013
GTMD13 PrizesLeaderboard Structure Based on Guidestar Data and ZIP Code
Schools are eligible to compete in the following leaderboards
All Nonprofits & Schools Leaderboard
Leaderboard Prizes Same for Each Leaderboard Based on Dollars Raised
First Place$10,000Second Place $7,500Third Place $5,000Fourth Place $2,500Fifth Place $1,000Sixth Place $500Seventh Place $500Eighth Place $500Ninth Place $500Tenth Place $500
GiveMN On The Road | 2013
GTMD13 PrizesHourly Golden Tickets
Donations Drawn Randomly Every Hour
School Donation 24 x $1,000
Super-sized Golden Ticket Donations Drawn Randomly After 24 Hours
School Donation$10,000
Power Hours School Raising the Most Dollars during each power hour will get $1,000!
2:00 – 2:59 a.m.
5:00 – 5:59 a.m.
5:00 – 5:59 p.m.
6:00 – 6:59 p.m.
11:00 – 11:59 p.m.
GiveMN On The Road | 2013
GTMD13 DetailsMall of America Event● Livestream coverage by The
UpTake, broadcast on GiveMN.org● Interviews with nonprofits &
schools● Live performances by musicians● Schools media event
Minimum Donation● $10.00 minimum donation● No maximum gift amount
Scheduled Giving• Starting Nov. 1, donors can schedule
their gift to be transacted on GTMD
Fees• A transaction and processing fee of
4.9% is applied to all transactions
• 5.1% fee for Partners in Equity will be taken out of your donations and shared via PiE process
• 100% of a donor’s gift is deductible
GiveMN On The Road | 2013
Digital FundraisingTips & Tricks
How?
GiveMN On The Road | 2013
• Give to the Max Day Communication Tip Sheet
• Webinar Archive on GiveMN Resource Center• Maximizing Email• Maximizing Social Media• Maximizing Photos & Video• Maximizing GiveMN Mobile
• Logo Packs• GiveMN Logo• Give to the Max Day 2013 Logo
• GiveMN How-To Videos
School ToolkitClick the GTMD Logo in Footer on www.GiveMN.org
• Backpack Flyer Template
• Email Template
• Direct Mail Template
• Radio PSA Template
• Letter to the Editor Template
• News Release Template
• Give to the Max Day Preparation Checklist
GiveMN On The Road | 2013
Plan Your Fundraising• How does your school change the world?
• How does your donor affect that change?
• What inspires your donors?
• Who’s the best voice to ask your donors?
• Create your suggested donation amounts
• Ask for recurring donations starting on GTMD
• Ensure staff participation
• UTILIZE YOUR AWESOME STUDENTS!
• Don’t be afraid to ask!
GiveMN On The Road | 2013
Plan Your Communications• GiveMN Page
• Your Own Web Page
• Email - personalized as much as possible
• Social Media• Facebook• Twitter with hashtag #GTMD13• YouTube• Blog
• Backpack Flyers, Postcards, Letters, & Phone Calls
• Local Television, Radio, Newspaper, & Outdoor
GiveMN On The Road | 2013
Plan Your Give to the Max Day• Power Hour Strategy
• Engage Your Students to Communicate to Parents
• Community Events & Volunteer Engagement
• Media Outreach, Open House & Tours
• Social Media Outreach• Create Facebook status and Twitter tweet templates
that donors can easily copy and paste• Ask friends to re-post and re-tweet your good news!
• Thanking Donors
GiveMN On The Road | 2013
Plan Your Follow Up• Friday morning ‘thank you’ email and social media
• Calls and/or hand-written notes to your best donors
• Did you win a prize? Meet a goal? Raise a lot?Share the good news with your media partners!
• Tell students about their community’s generosity
• Plan your year-round and giving day ‘thank you’
• Remind donors that they can give to your school at any time throughout the year
GiveMN On The Road | 2013
Great ExamplesMission-Centered Branding:Oak-Land PTA ($7,675)
Program Focus:Spectrum High School ($1,930)